Apple’s Refurbished iPad Mini with Retina Display

The wait for Apples refurbished models of its latest Retina display equipped iPad has now ended as the tablet’s Wi-Fi variants are being offered with double digit discounts from the off the shelf price.

 The online store of Apple, seemed to have sold out the 16 gigabyte Retina iPad mini variants with the exception of the 32 gigabyte and the 64 gigabyte models which are available for purchase to the consumers. The refurbished products according to Apple’s usual practice, offers the tablet with a full year warranty with extended coverage with AppleCare.

Moreover, the company adds that the consumers will receive a device with `a brand new battery and outer shell,’ which means buyers would not experience any sort of difference in performance between their refurbished iPad with that of a similar new model.

Wi-Fi Only Models

At the time of the report, Wi-Fi only models seemed to be made available from the refurbished outlet and it is not known why Wi-Fi and cellular models were being excluded or when they would make an appearance. Apple had launched the first ever iPad mini with Retina display last November and though the company could cope up with the demands it did have a difficult task as consumers made demands to purchase the device during the holiday period.

Presently the refurbished versions of tablet are made available in Apple’s online store and for the first time consumers can purchase the iPad mini with the Retina display at a comparatively less than full price which is a great advantage for consumers interested in the purchase of the same.

Refurbished Products, Certified and Tested

The refurbished iPad mini with Retina display model come at a starting price of $339 for the 16 GB Wi-Fi only model which is around $60 off while the 32GB model is available at $419 which again is a $80 off and consumers can invest in the model of 64G fir $509 off on the original price. All the models are being offered at 15 percent off.

Though presently there is no refurbished version of the Wi-Fi and Cellular iPad mini with retina display, there is a possibility that Apple may soon have them on their online store sometime later. Apple, certify and test their refurbished products with a provision of one year warranty and the refurbished iPad model are provided with brand new battery together with an outer shell and AppleCare can be added to any certified refurbished products.

Difference in Display size

For those keen on a 7.9 inch Apple tablet and are unable to obtain it due to the cost could consider on a refurbished model which is practically the same as a brand new one and chances are that one would not even be aware of the difference between a refurbished models from the brand new one.

The iPad mini with the retina display is provided with the same hardware as it earlier version inclusive of the A7 processor with the M7 motion coprocessor with high resolutions 2,048-by-1,536 pixel resolution screen, the difference of the full size being, the display size in iPad Airs and Retina iPad minis.

Apple Incorporating System for Anti Theft Technology

A section of Smartphone industry segment which includes Apple, Samsung, Google and Microsoft have signed a voluntary program spearheaded by the U.S. wireless industry which seems to incorporate a system for anti theft technology into handsets probably by July 2015 and all major US cellular providers would require all Smartphone manufacturers to come with specific anti theft features which is one of the latest options to curb down theft of Smartphone that are on the rise.

To overcome phone theft, many lawmakers had put pressure on manufacturers as well as wireless carriers to install smarter anti theft technology on Smartphone resulting in a group of tech and phone companies coming up with this anti theft initiative.

Being dubbed as `the Smartphone Anti Theft Voluntary Commitment’, this initiative was reported by the CTIA Wireless Association, recently as a plan to stalk the incidents of Smartphone thefts in the U.S; and this program is being supported by the top five U.S. wireless carriers while the makers of Smartphone and OS, Apple, Google, Huawei, HTC, Microsoft, Nokia, Motorola together with Samsung are all in agreement to participate, as reported by Re/code. Moreover the companies which have signed on to this commitment also agree to make a `baseline anti theft’, available to their consumers who would be purchasing devices manufactured after July 2015.

Software to Lock down the Phone when Stolen/Missing

As per the documents, the tool would enable consumers to wipe data remotely from a stolen or lost Smartphone, rendering the said device, non-functional to an unauthorized user, besides emergency calls as mandated by the FCC and prevention of reactivation without the consent of the user and then reverse the operations when the device has been located.

The software would enable the user to lock down the phone when the device is reported to be missing or stolen and reactivate it only on receiving the same with the correct password or personal identification number.

The President of CTIA and CEO, Steve Largent has also commented saying that ` they appreciate the commitment made by companies to protect wireless user in the event of their Smartphone being lost or stolen and at the same time it’s important different technologies are made available as a trap door which could not be exploited by hackers and criminals.

With the cooperation of policymakers, law enforcement and the consumers, they would be able to deter theft and protect user’s personal information available on Smartphone.’ Details of the Smartphone Anti Theft Voluntary commitment’, could be checked at the official site of CTIA.

Find my iPhone/Activation Lock

Though Apple has already many of the agreement’s features installed in the iOS and iCloud with the option of `Find my iPhone and iOS 7’s Activation Lock, the `find my iPhone’, helps users to locate, lock as well as wipe lost or stolen devices. The `activation lock’, would need the entry of an associated Apple ID together with the password before turning off Find my iPhone, for erasing data or re-activating the device after remotely erasing. Presently, this program is voluntary though legislators had earlier tried to impose these requirements by law.

Apple’s New CarPlay Infotainment

Users are looking forward for some option in taking advantage on Apple’s new CarPlay infotainment which is being offered without the purchase of a new vehicle. It was reported that the aftermarket manufacture Alpine would be proposing a CarPlay compatible receiver and the same would be released later this year.

The device can be connected to an iPhone 5 or later with the use of wires wherein drivers would be able to view maps on its 7 inches screen, use voice commands to access messages, play music and make calls. Moreover the system would also be capable to read messages and directions aloud as well as enable drivers to conveniently access other iPhone functions. It was also reported that the company would be shipping the units in the US as well as Europe for a price of $500 to $700 which was first reported by a Japanese financial news service Nikket Asian Review without the installation fees.

It is presumed that the new stereo besides sporting a seven inch diagonal touch screen would also support the CarPlay’s Siri powered voice commands. Moreover this move is being implemented soon, in order to obtain advantage along with some financial gains, aiming to boost business further by bringing the first stand alone console which can use CarPlay to the consumers

The First Aftermarket Option

After the introduction of CarPlay made by Apple earlier this year, it seems that its entry in the aftermarket were slim and while a Kenwood representative informed that the system would most probably not appear in any of the products during 2014, a Pioneer spokesperson denied the report indicating that they would be offering something of their own.

This aftermarket option would most likely be a relief to the users as well as boost CarPlay adoption and though this system is presently available in upcoming vehicles coming from famous luxury brands like Mercedes-Benz, Ferrari, Volvo, other compatible models are also expected like the BMW, Ford, Honda, General Motors, Hyundai Motor Company, Jaguar, Kia, Land Rover, Mitsubishi, PSA Peugeot Citroen, Nissan, Subaru, Suzuki and Toyota to name a few.

The device would also be the first aftermarket option to add CarPlay support to the car while some new cars from famous brands of automakers would be expected to come from the factory with CarPlay support.

Capable to launch app with content

CarPlay enables the user to plug in the iPhone into the car to see content from its screen on the screen of the car and the app from the Smartphone and the screen can be visible on the Alpine unit’s screen. The user would also be capable of launch app with other content using gestures on the screen of the console.

While some of the car manufacturers will now be offering standard vehicle provided with CarPlay with the system, the Japanese company’s device is supposed to be the first aftermarket CarPlay product compatible with the system which will first be available in the U.S. and Europe. Thereafter the unit would then go on sale in Alpine’s native Japan as 2015 approaches.

Apple’s Plan for Clean Energy

Apple is planning an expansion on its use of clean energy in order to power its iCloud data centers by using the facility of its company’s Prineville, Oregon which has now been connected by a small hydroelectric project acquired by the makers of iPhone.

This report had been revealed by The Oregonian and its initial proposals for the project showed that it would generate between three and five megawatts, sufficient to power around 2,000 to 3,500 homes though Apple will need only a small amount of the power to run the facility. The project which is 45 mile long is located near Haystack Reservoir in a Jefferson County irrigation canal around 20 miles from Prineville and the price paid by Apple for the project is not known though the earlier owner, EBD Hydro, it was reported had secured around $8.5 million in federal loans as well as grants in helping to finance it.

The company had planned to begin work late 2011 though it was not clear if the facility was operative and Apple had declined to comment while EBD remained unresponsive to inquiries to the deal. The Oregon data center of Apple has already been using wind energy as its California center and Apple relied on the largest privately owned solar farm in the country of its Maiden N.C. activity while its upcoming center at Nevada will be using solar and geothermal energy.

Power Data Center with Renewable Energy

Apple plans to power its data center entirely with renewable energy like its other leading data center operations stating that it buys its local renewable wind energy from Prineville facility and the company is exploring the possibility to acquire land for a huge solar array.

Apple had started construction of the Prineville facility in October 2012, flattening and clearing the site, where the two 338,000 square foot construction would eventually stand and the land preparation with the construction have cost Apple around $68 million inclusive of server hardware, construction cost together with labor costs.

 The facility is presumed to cost hundreds of millions of dollars or could be also billions. Additional plans were also on; to take the 45 mile project offline when the irrigation canal would be shut in the month of winter and hence Apple’s hydro deal would be providing a small portion of the company’s electricity consumption.

Plans to Double the size of Oregon Data Center

Most of the big internet companies operate data centers in Oregon; include Facebook, Google and Amazon who are drawn in part by the low power prices of the region and to a greater extent by tax exemption on their expensive computers and a big data center would cost $1 billion or even more to equip.

It was also revealed that last September, Apple was on the look out to double the size of its Oregon data center and that the company was planning to purchase additional land at a nearby site which would house a second structure of similar size.

It was also reported that Apple would be paying around $10,000 every year to the government of Prineville and Crook County for a 15 year property tax exemption.

MakerBot's iOS-connected 5th generation of 3D

3D Animation for Mac and Windows PC

The technology behind 3D printing has been improving with market leaders like MakerBot making headway to expand its lineup of devices in enhancing its connectivity with Apple’s iOS ecosystem. MakerBot Industries had recently held an event in Boston at one of its new retail locations to show off it 5th generation of 3D printers and the company new Digitizer desktop 3D scanner offering a sneak peek at KeyShot5 which is the latest generation of the 3D animation and rendering application for Mac and Windows PCs.

It is one of the first 3D printer and scanner from MakerBot that can be controlled with software through the Mac while the new iOS specific applications are also in the pipeline from the company. MakerBot Mobile will also be providing for iPhone users the capabilities to monitor as well as control the new fifth generation printer while the MakerBot PrintShop on iPad will enable users to create and print 3D objects.

User-friendly 3D Printing Platform

The 5th generation MakerBot entry includes the new user friendly 3D printing platform which is app and cloud enabled while the USB and Ethernet connectivity will be joined by Wi-Fi support later. The hardware is inclusive of an onboard camera and diagnostics with assisted built plate leveling with a new Smart Extruder, motion controllers together with gantry designs.

 Moreover it has an 11 percent bigger build volume with quicker print times than its fourth generation predecessor. Its other fifth generation 3D printers are the Replicator Mini and the Replicator Z18 which are priced at $1,375 and $ 6,499 respectively.

In addition to its forthcoming full featured iOS application, MakerBot Industries is also offering its Thingiverse app which enables mobile users to browse 3D printer files that are available on the Thingiverse site and using the iPhone app, users can also browse, review as well as upload images of printed objects to MakerBots’ online community.

Ten minutes to Scan in Three Dimension Object

Regarding the new Digitizer, it takes around ten minutes to scan in a three dimension object for a maximum size of 8 x 8 inches to create a render for the company’s 3D printers. Moreover the system uses a turntable style platter to rotate the object while scanning by lasers making it easy for the person to scan in an object using a 3D printer without using advanced software.

In addition to its Digitizer and 3D printers, the company will also sell plastic filaments spools for printing new object with small trinkets for those of whom would be interested in spending more than thousand dollars on a printer or scanner and the items that are available at their Boston store includes a tiny recreation of Fenway Park, an iPhone dock that angles the handset’s speaker forward which can amplify it for listening to audio and a rendition of the park’s fabled left field `Green Monster’.

They would also be offering 3D printing services for users who would need a onetime replication and would not want to own a printer. The company will also be offering the fifth generation MakerBot Replicator 2 and MakerBot Replicator 2X Experimental for purchase at discounted prices to the users.

Apple offer hi-res 24-bit tracks on iTunes

Apple’s Major Overhaul of iTunes

Following a report, Apple is considering a major overhaul of iTunes and the company is making plans to enter into the high definition music industry with 24-bit track. It was reported that Apple will be launching hi-res audio sales in two months to coincide with the release of the three Led Zeppelin remasters and would probably charge an additional dollar for high resolution tracks and the new features would be offered in line with the usual iTunes track with the option of album purchase.

Presently Apple needs publishers providing 24-bit ALAC tracks along with high sampling price to improve sound quality for transcoding to lossy AAC format which is currently available on iTunes. AAC cuts a good amount of data from the original mastered version like the MP3 codec, trading subtle nuances in dynamic range, detail, fidelity with other sound quality metrics for small sized files.

Supporting the rumor is Apple’s Mastered for iTunes initiative providing studios along with specialized software, especially AU Lab, helping in checking how AAC conversion could affect the uncompressed masters. The studios could then pass the original 24-bit masters to iTunes at a varying sampling rate, creating files without loss and encoding them into 16-bit AAC tracks. This would mean Apple would have a huge repository of lossless music.

Music in a 24-Bit Format

Apple had been working on providing music in a 24-bit format for some time and a report of 2011 stated that the company was in talks to increase the quality of iTunes Music. Presently Apple has been selling audio files on iTunes in a 16-bit lossy AAC format encoded at 256 kbs to a minimum file and high definition 24-bit downloads would offer better details with greater depth with deeper bass response when compared to traditional 16-bit music downloads and the file sizes would be much larger.

Apple has been offering16-bit audio files presently but the company is encouraging artist to submit music in a 24-bit 96 kHz resolution which can be used to create more accurate encodes. Since Apple has accepted 24-bit files for years, it has a large catalog of high quality audio files which could be offered for sales at a premium of $1 over the traditional iTunes tracks.

Better Digital Music

Moreover Hi-res audio has been getting popular with the present generation and music sites like HDtracks are gaining deals with multiple major record labels. Popular artist like Credence Clearwater Revival, Neil Young and many others are putting out high resolution audio with an audio platform called Orastream pointing that the artist are working with technologies making the digital music sound better.

If Apple choose to start selling 24-bit audio tracks it would dominate the competing sites based on its existing user base and boost its digital downloads by appealing to audiophiles presently unhappy with the quality of iTunes tracks. Apple is asking sound engineers for 96 kHz, 24-bit WAV files with the possibility to process its very own `mastered for iTunes’, versions and also to start selling music in `better than CD quality’ resolution and format. Do check out for more refreshing technology information at Macmyth. 

Apple Unlikely To Utilize Custom iPhone Baseband Chip

Apple’s in-house Baseband Processor Design & Production

It was revealed to investors from reports received by Appleinsider about the silicon firm Broadcom’s recent struggle in producing an LTE modem of its own against the uphill battle that awaits Apple. Broadcom is one of those companies that Apple had hired away a number of baseband hardware and software engineers recently and Apple all together had assembled around 30 mid and senior level baseband software as well as hardware engineers from the silicon firm together with the current iPhone baseband vendor Qualcomm in the last few years.

Moreover, Apple is also advertising over 50 more additional openings with regards to RF chip design which is still in process, an indication that the build-up is not yet complete. This move would probably fit in with Apple’s recent push to exert more control over the components which powers their most important products. If Apple decides to bring baseband processor design as well as production in-house as it has been indicated, analyst believe that the chips would not be likely to debut in new iPhone models before 2015 which could be the result faced by them due to the notorious difficult nature of their development.

Baseband Processor – Complex Process

The baseband chip is the brain of a handset’s wireless modem working in coordination with a transceiver that controls the receiving and sending of wireless signals via the antenna and the baseband processor enables a device to communicate through cellular networks. Building the baseband components is a complex process which is difficult and since Intel’s introduction of XMM 7160, only Qualcomm’s MDM9615M that is inside Apple’s iPhone and iPad had created a baseband processor which integrated support of 3G, LTE and EDGE networks within a single package.

Apple’s decision and choice of producing its own wireless modems could probably be motivated in part by a desire in improving power efficiency and according to Appleinsider, JP Morgan analyst Rod Hall, who believes that Apple’s current logic board designs uses a baseband chip which is separate from the A-series application processor of the company and that it may be looking out for ways to integrate the two chips into a single package.

Current Vendor – Qualcomm

Apple’s current baseband vendor, Qualcomm had done the same with Snapdragon processors and according to Rod Hall, he believes that the company would be opening a licensing arrangement which would enable Apple to integrate Qualcomm baseband IP on A-series cores wherein with this type of an arrangement it would be beneficial to Qualcomm.

This is due to Apple having accounted for approximately one quarter of Qualcomm’s 2012 revenues and losing business would mean significant financial losses. Inspite of the challenges faced, Hall is of the opinion that Apple does have the ability as well as internal knowledge on how to attract the talents that are necessary for successful developments of its own modem technology, from its successor of the A-series processors. Apple seems to be way ahead of Qualcomm from its desktop class A7 chip which powers the iPhone 5s, iPad Mini and iPad Air along with Retina display.

Apple’s New Generation Headphone

Apple has applied for patent for new pair of headphones with enhanced technology inside and is once again looking to advance the design of its bundled iPhone EarPods by implanting accelerometer in the ear bud area loaded with on-board sensors with two microphones which could recognize voice activity as well as activate and tune beamforming microphone arrays.

As per patent application by the US Patent and Trademark Office, Apple has been investigating to enhance headphone device which can recognize the user’s voice along with multiple on board microphones, turning on noise suppression systems besides directing beam forming mics towards a user’s head. These new generation headphones will come with microphones to automatically record voice output when the user starts talking which will also come with noise cancellation feature by default to subdue the background noise due to the second microphone on the headphones.

Headphone featuring built-in Accelerometer

It will also have microphones on the wires just as a standard handset and the earphones can automatically judge when the user begins talking due to the beamforming microphones. Besides this, the headphone featuring the built-in accelerometer will also judge when the user begins talking with the vibration created through the vocal chords which means that the microphone will be active to pick up voice from the user at any point of time.

Moreover the user will also get access to the device with the help of the Siri features which could be very helpful while driving or performing other activities. Presently most of the users depend on headphones for voice calls as well as music and Apple has brought about a change with its enhanced pair of headphones.

Sensor, Voice Activity Detector

Its system of working begins with the accelerometer and in some embodiment; the sensor is utilized as a voice activity detector – VAD to detect vibration generated by the user. The voice speech both generated by the user’s vocal chords as well as the unvoiced speech generated without the vocal chords are detected by the accelerometer through vibration of the tissue and bone.

The detected accelerometer vibration data is then joined by signals from the front and rare facing microphones which are embedded on one or both of the ear buds. The accelerometer in some embodiments is tuned to detect lower frequency vibration known as VADa system and alternatively, from the two microphones signals output could be used in determining voiced speech or a VADm arrangement.

Effective Beamforming Algorithm

The VAD system functions by scanning both voiced –VADv as well as unvoiced –VADu signals which are combined with the other signals for noise suppression circuit. Depending on the information gathered, noise from the area around the user could be estimated with an effective beamforming algorithm which can be applied to the system’s various microphone arrays.

Mics located in the headphones in some embodiments and along the unit’s wire were set to a general beamform focused at the user’s face. Besides this a more active beamformer is described which can be adaptively steered based on VAD output while alternatively a noise suppression system could also be made effective by steering microphones towards the ambient noise which may not be associated with voiced or unvoiced speech that is removed from the signal.

Apple’s iBeacon technology at forthcoming Coachella Music & Art Festival

From the latest app updates, it is reported that at the forthcoming Coachella Valley Music and Art Festival, the audience will have on-site iBeacons which will push notification with other information to users as they walk the grounds at the Empire Polo Club in Indio, California.

The 2014 Coachella iOS app includes support for Apple’s iBeacon; Bluetooth enabled micro location technology capable of delivering proximity aware notification, information and navigation to the users. Beacons are a low cost hardware which is small enough to be attached to a wall or countertop which is battery operated, low energy Bluetooth connections to transmit messages directly to a Smartphone or tablet and can be used to transform how retailers, event organizers, educational institutions, transit system etc communicate with people indoors.

Coachella’s website states, ‘Use Bluetooth to interact with beacons placed around the grounds’, though it is unknown how the festival plans are likely to implement this technology. Recent deployments include the NFL’s Super Bowl installation at major events and an interactive scavenger hunt at CES. Apple launched iBeacon enabling it in their stores using Bluetooth and has been making great progress in implementing great products.

iBeacon for in-store help

Customers will find iBeacon a lot helpful while going around shopping and if a store has the system in place, finding in-store help and receiving information related to products, according to the location would be much easier and quicker since iBeacon has the potential of being an inherent part of a shopping activity.

After introducing iBeacon as a part of iOS 7 in the year 2013, third party implementation of the location aware tech are gradually moving out with Major League Baseball announcing plans in February to deploy beacons in over 20 ballparks by opening day.

The Apple Store App uses Bluetooth to gather location based information from iPhone users and while the technology has received mixed reviews, it seems to be a cool concept especially for retailers while others find privacy an issue. Retailers are getting in on the act like Macy’s stores and pilot programs at various grocery stores.

Download App for free at the Festival

Apple takes credit for the largest rollout so far after its installation of beacons last December in US Apple Store and customers using iBeacon have found it helpful with regards to in-store help, avail location aware product information and purchase items quickly with EasyPay.

Recently, the Dutch micro location firm, LabWek, launched mApp an iBeacon based platform which was designed for interactive museum exhibits. Those who will be attending Coachella which is likely to be held from April 11th to 18th can take the opportunity of downloading the app for free from the iOS App store.

Coachella organizer Goldenvoice together with the updated app has also released set time and added new acts to the latest list of performers. The organizers of the popular music and art festival Coachella are all out for iBeacon and the latest update is that the technology is likely to be used during this great event.

The official festival website also states that using the mobile app, attendees can also use Bluetooth to interact with beacons which may be placed all around the ground.

Adobe’s Mobile Version for its suite of Photography for iPad

Adobe will be introducing a mobile version of its Lightroom Raw editing program for iPad, touch friendly accompaniment for its suite of photography software bringing about powerful new tools to Apple’s iOS. Photographers had been asking Adobe for a mobile version of Lightroom for some time.

Adobe had demonstrated an early beta version of the application at a sneek peek session last year at the Photoshop World show in Las Vegas and it seems that Lightroom Mobile is now almost ready for its official launch. Adobe will make the iPad a more viable solution for the mobile version that would largely lineup with desktop version with regards to features.

 The app which is available at iOS Apple store offers users who have invested in Adobe’s ecosystem, a new way to organize and sync images within the prevailing Adobe mobile content creation leasing a version of Lightroom photo editing which is optimized for tablets. Its tagline for the product is `Take Lightroom anywhere’, and the representative indicated ecosystem with an impressive app of built-in RAW image editing functions.

Lightroom enables Tablets to edit remotely 

Adobe with its Lightroom Mobile for iPad has enabled tablets to edit remotely, large RAW image files, adding new dimension to photographer’s workflows but without any limitations from desktops and laptops. Lightroom 5 on Mac or PC with Adobe’s Smart previews technology can generate a DNG image from RAW image data and sync the file with Lightroom mobile. Moreover users can also edit this smaller file on the iPad with Lightroom’s RAW toolset and then sync the changes if any, back to the original RAW image on completion.

Users need to have Lightroom 5 running on the desktop or laptop, Lightroom’s mobile service and lightroom mobile for iPad in order to function which means that owners of non Creative Cloud Photoshop of Lightroom will need to subscribe in order to qualify for Adobe Creative Cloud product.

Various Amazing Features

Adobe had announced that the iPhone version is in the pipeline but has not disclosed the estimated release date. Some of the features include editing and organizing images from anywhere at any time, seamless sync between desktop, web and mobile, access and view photos on lightroom.

Edit everything from Smartphone photos to raw images from DSLRs with Smart Previews since Adobe Lightroom Mobile is capable of handling virtually any image format, Smart Preview creates smaller stand in files for efficient and quicker work, import images from iPhone or iPad camera roll direct into the Lightroom catalog and enhance them using familiar and powerful Lightroom tools while sharing them online easily and quickly.

Advanced Healing brush in removing unwanted flaws or objects, radial gradient tools enables to create off center vignette effects, Creating HD video slide shows with images, video clips and music, showcase images, present photos with built in slideshow and much more.

iPad 2 with running iOS 7

Lightroom Mobile for iPad from App Store is a free 41.6MB download but needs an iPad 2 running iOS 7 or later with also updated Lightroom 5.4 for Mac and a Creative Cloud Subscription.

Besides this, Adobe is also offering a 30 day free trial together with Photoshop Photography Program special which includes Photoshop CC, lightroom desktop, web and mobile, a 20GB cloud storage accompanied by Behance ProSite for $9.99 a month.

Transparent Texting Technology - Walking Friendly Phone

Apple has plans to develop a walking friendly phone through transparent texting technology which will enable the user to watch before leaping and save the danger of texting while walking especially if the user is outdoors. Apple, the giant tech has filed a patent for new transparency technology designed to enable iPhone users to text messages safely while walking, in creating smarter phones to help people to see where they are heading.

Their technology would be modifying the app’s background of the text and project live video images from the rear camera on the screen on whatever is in front of the user, thereby reducing the chances of tripping or bumping into obstacles while engaged in texting messages. The user would then see of what lies ahead as they walk and avoid a collision.

The US patent first filed in 2012 refers the technology as `an user who is walking while participating in a text messaging session may inadvertently collide with or stumble over objects in his path because his attention was focused on his device’s display instead of the path that the was traversing’. In the patent design, the familiar white background to iMessage chat is substituted by video with the text bubbles either in opaque or semi opaque and the transparent texting technology can be turned on or off as per the user’s choice.

App Button Adapted for Web Browsing …..

This system can be activated with the help of the in app button which could be adapted to use for web browsing as well as iBooks with text over live background and the system would need the user to point the Smartphone directly in front of them as more phone use would provide a megapixel view of the pavement. The patent stated that the development would prevent users from `colliding with or stumbling over objects’, and was filed in September 2012, with the US Patent and Trademark Office was disclosed recently by technology journalist in America.

Credits go to Stephen Ward as the inventor of the application and he states that `the background within the text messaging session can continuously be a live and current video image of the view seen by the camera at any given moment’. Device users are now less likely to stumble over objects while texting messages while walking. The application titled transparent texting adds that `with the visual nature of text messaging session, the user would often find it difficult to divide his attention between the device’s display and the environment surroundings.

Capabilities to Alter Background Projecting Live Video images

As per report on The New Zealand Herald, the transparent texting technology will have the capabilities to alter the background of the phone’s application to project live video images with the rear camera on the device’s screen helping users to see any obstructions that may be in their way while texting and walking. It is still unknown when the device would be available to iPhone users and Apple is yet to confirm if the system will be incorporated into its next iOS system. Apple’s iOS 8 is scheduled to be released in September and will furnish updates of both iPhone as well as iPad devices technologies.

Apple Acquires UK Based Novauris Technologies

With further improvements in the technology behind Siri, Apple has confirmed to TechCrunch, that it has purchased UK based Novauris Technologies, automatic speech recognition (ASR) Technology Company. This company grew out of Dragon System R&D U.K. Ltd; is the British research subsidiary of Dragon Systems and a well known voice dictation pioneer.

The company founded in 2002, is managed by CEO, Yoon Kim, Co-founders, Melvyn Hunt and John Bridle with background work at Dragon, Nortel, SRI, Marconi and Aurix. Apple along with its confirmation to TechCrunch had remarked that `they buy smaller technology companies from time to time and that they generally do not discuss their purpose or plans’.

Financial terms of the deal had not been disclosed.Novauris began operation in March 2002 after reassembling most of the former U.K. R&D team of Dragon Systems. While founder Jim Baker funded the initial development work and originally owned the company, it was Bridle and Hunt who bought him out along with some help from other private investors in September 2004.

Thereafter they brought in Kim who headed TTS Company, NeoSpeech as CEO. Though the acquisition had taken place last year, the same had not been reported. The team, now at Apple is working on improving Siri, the speech based virtual assistant technology which come pre-installed on Apple’s mobile devices. Apple it is also rumored to be working on some significant changes to Siri with iOS 8, and probably expanding its ability to interface with third party apps.

Huge Vocabulary Automatic Speech Recognition Technology

Novauris’ technology had been used by companies such as Panasonic, Verizon Wireless, Samsung, Alpine, BMW and others and also powered much different voice in activated mapping systems. Novauris may not have been a popular name but the founders were internationally recognized speech researchers and key members at Dragon Systems, a company which was known for products like `DragonDictate’ and `Dragon NaturallySpeaking.’.

Moreover the company had been developing its own huge vocabulary, automatic speech recognition technology for access to information, locally stored on mobile devices or remote servers which had been patented in the US as well as abroad and licensed to major corporations all across the world.

Embedded as well as Server Space

The biggest difference about Novauris with regards to the competitive landscape was that they operated in the embedded as well as the server space and also owned the core engine. This has made them a very valuable asset to Apple, that they had made efforts to acquire Nuance, the technology which powered Apple’s Siri and a partnership which was not disclosed but officially confirmed only last year. Nuance Company who merged with ScanSoft in 2005 had acquired the rights to the Dragon product and offered further connection between these companies.

Novauris’ products have been supporting iOS and iPhone through its Embedded ASR – NovaSearch Compact and Server ASR – NovaSearch Server technologies. Moreover, the company’s voice recognition products also support a wide range of languages namely U.S., U.K. German, Canadian French, Singapore English, French, Korean, Japanese, Spanish, Mexican Spanish, Italian, Portuguese, Brazilian Portuguese, Mandarin Chinese etc; and its applications and services have the capabilities of searching on device content such as apps, contacts, FAQs, translation, music as well as assistance with navigation or search contents on device’s App store.

Apple Leading the Way to Greener and Sustainable Internet

Apple being a tech company is reported to be leading the way towards a greener and a more sustainable internet according to a new report, The Telegraph. The first to use hundred percent renewable energy to power the iCloud was the California based company and to operate the largest private owned solar installation in the US at the North Carolina data center.

Greenpeace’s report, `Clicking Clean’, on How Companies are Creating the Green Internet, on viewing and evaluating the energy choices of 19 major tech internet companies and on surveying their electricity supply chains of over 300 data centers, ended up with the conclusion that Apple with all its data centers powered by energy from sustainable sources seemed to be more aggressive in reaching the goal of 100 percent renewable energy, declaring that the company had put in efforts in helping to set a new bar for the industry.

Greenpeace, founded in 1972, a not for profit and a nongovernmental environmental organization, has often campaigned against the worst climate offenders. Recently it has turned its focus in making the internet a greener place wherein the infrastructures can be powered by renewable energy sources. According to Gary Cook, senior IT analyst at Greenpeace, he states that Apple’s quick shift to clean energy has made it clear why it is one of the world’s most innovative and popular companies.

Apple Leading in Renewable Energy

According to a spokesperson for Apple, he states that `they believe in actions speaking louder than words, especially when it comes to issues as important as climate change, where Apple is proud to lead the industry by powering their data centers with hundred percent renewable energy for more than a year’.

He further adds that they have built the country’s largest private solar array and fuel cell installation at their site in North Carolina with innovative clean energy projects which are in the works for data centers in Nevada and Oregon. Greenpeace had earlier criticized Apple for using coal power for services like iCloud and the voice controlled `personal assistant’, Siri, more than their prevailing rivals.

Internet Energy Usage Growing Rapidly

Facebook as well as Google were commended for their energy efforts. It was reported that Facebook powered its Iowa based data center with wind energy with the energy company, MidAmerican Energy investing around $1.9 billion on one of the world’s biggest order of onshore turbines meant to meet the social network’s demand.

Google on the other hand used power purchase agreements for wind energy in providing electricity for its services like Gmail and YouTube. With Amazon Web Services, it was found that only fifteen percent of the energy was sourced with renewable energy. Company which hosted Netflix, Vine and Spotify and various others, sourced 28 percent of the demand from coal power, with nuclear energy providing 27 percent while gas provided 25 percent.

According to David Pomerantz, a collaborating author on the report states that with the internet energy usage growing rapidly, it is found that for the first time, a large number of technology leaders led by Apple, Google and Facebook are working to power the internet with hundred percent renewable energy which is a major shift.

Apple’s Deal with Chip Designer Renesas

Apple, it is reported by Japan’s largest business daily, is likely to buy the unit of a Japan based chipmaker that makes display related chip for Smartphone and is looking into acquiring controlling interest and eyeing the unit of Renesas Electronics that would help to improve image sharpness and battery life. Renesas SP Drivers is a joint venture between Renesas, Sharp and Taiwan’s Powerchip and Apple would acquire Renesas’s entire 55 percent stake for 50 billion yen ($479 million).

If the deal gets struck with Renesas, Sharp Corp would be selling all its shares in Renesas SP Drivers to Apple if the US company requests for such a transaction after a deal with Renesas, it was reported.

Sharp owns about 25 percent of the venture with Powerchip handling the manufacturing, holds the remaining 20 percent. According to Nikkei, Renesas SP Drivers being a leading supplier of driver and controller chips for small and midsize LCDs has a share of around one third of the global market. Display driver and controller chips both play a key role in the display’s quality, power efficiency and performance.

Improvement on Future iPhones

Apple’s discussion with Renesas comes as an improvement on future iPhone with larger displays for users familiar with it. As mobile screens grow larger and sharper, handset makers are heading in finding ways to make phone displays more energy efficient making them thinner.

According to Sanford C. Bernstein analyst Mark Newman, he states that `for iPhone to maintain its premium image, it has to keep pushing its technology forward especially in displays’, which is very true since user are always seeking to get more updated versions on their products.

Chip Expertise In-house

With the share of the Smartphone market falling, Apple it seems to be bringing in more chip expertise in-house heading in being a chip giant. Apple has already bought in a host of chip related companies which include PA Semi that designed and sold semi conductors and Intrinsity, a designer of ARM processor cores.

Both these chip companies have enabled Apple to move processor design expertise in-house, the result of which can be seen in cutting edge silicon like the 64 bit A7 which powers the iPhone 5S, iPad Mini Retina as well as iPad Air. According to business daily, it was reported that Apple expects to complete the stake purchase by summer and most of the unit’s 240 or more, employees in Japan are likely to stay on after the transfer that Apple is keen on completing in summer.

As Apple has relied on multiple suppliers for components, to gets all its iPhone liquid crystal display chips from Renesas SP and with image quality being a crucial thing for Smartphone, Apple probably would want to meld the design of core display components into an overall product development.

Apple acquired Israel based flash memory startup Anobit in 2012 and recently purchased PrimeSense, the 3D sensor company behind the Microsoft’s Kinect sensor. Apple’s share fell to 15.2% last year on global Smartphone shipments, with less than half of archrival Samsung with China’s Huawei along with other low cost competitors hot on its tail.

Microsoft Brings Office Suite to Apple’s iPad" For Free

Office Suite Version in Word/Excel/PowerPoint

It is reported that Microsoft will be bringing its Office Suite of products to the iPads driving the point home of its long rumored version of Microsoft Office for iPads which trailed the iPhone and Android versions of software by nine months with the software going live in the iOS App Store, very soon. The Office Suite version comes with Word, Excel and PowerPoint and is available only for iPads running and can create and edit files created in other versions of the software.

They also feature the same OneDrive integration as the Windows as well as mobile version; the tablet application seems to be more capable than the mobile versions. Microsoft states that the app will preserve the formatting and visual fidelity of documents which are created on other platforms. This application would be available at no cost, though it comes with some strings attached.

Users can download the application from the App Store without an Office 365 subscription wherein they can only view and read data files but not edit them. If the need to create, improve or edit documents, an Office 365 subscription would be needed which would cost around $100 a year, as related by Business Insider.

Empowering to be Productive Across all Devices

Office seems to be the most important product for Microsoft. Microsoft is taking the risk of making Office irrelevant and though it is a bit late, its decision could be right in deciding to bring Office to the iPad. Microsoft CEO, Satya Nadella, states that Microsoft is willing to take risk and this move seemed important since it indicates a mindset change at Microsoft.

According to Microsoft, Office for the iPad does not seem to be an altered version of the Windows suite but made brand new for the iPad which appears to blend in smoothly on the iPad and according to Business Insider, Microsoft had invested in making the transition seamless. Microsoft has also stated that bringing Office to iPad was a way to empower people enabling them to be productive and work more across all devices.

Value Added Features

The Office for iPad in general retains some of the value added features which could be associated with Office inclusive of the ability in tracking changes and co-author documents. While tracking changes on its part does take up bulk of the Review menu in Word for iPad, it does seems to be well implemented and co-authoring support enables users to work on a document simultaneously.

Apple on its part is very much excited that the software is coming to its ecosystem. Apple spokesperson, Trudy Muller informed CNET in an email stating that they were excited that Office is coming to iPad mentioning that it was a new addition to its many existing productivity app already available for the tablet like iWork, Evernote and Paper by FiftyThree.

A Quiet update to Office Mobile for iPhone has also been issued by Microsoft and the version 1.1 of the software updates the application for iOS 7 eliminating the requirement of Office subscription. Moreover the viewing and editing of documents stored in OneDrive would be free to the user with Microsoft account irrespective of their subscription status.

My Passport Pro – Thunderbolt Powered Dual Drive Solution

Western Digital (NASDAQ:WDC) Company and world leader in storage solution recently introduced My Passport Pro, one of the first portable Thunderbolt powered dual drive solution, enabling creative professionals as well as enthusiasts, high performance and capacity in mobile solution. With user selectable RAID functionality, for MAC system, it delivers the needed performance for the most demanding application without the power adapter or extra cable and is available in the capacities of 2 TB and 4 TB. The drive is suitable for graphics professional on the lookout for high performance or consumers in need of reliable mirroring.

Western Digital’s slim line Passport drive is a good option for portable back-ups and is fairly a conventional hard drives with capabilities of high speed storage. My Passport Pro includes a Thunderbolt interface with twin hard disk which by default come configured as RAID 0 (striping) for maximum performance. WD’s Drive Utilities software can also be used to change configuration to RAID 1 (mirroring) for extra data processing, plain old JBOD for disks and will be available on OS X desktop.

Reliable for Creative Work

My Passport Pro is quite reliable to get the creative work from the field back to the studio which is powered by integrated Thunderbolt cable for true portability with speed as high as 233 MB/s for most of the demanding applications. There is no USB 3.0/2.0 port as the USB would not provide sufficient power for two internal disks and it cannot be used with older pre Thunderbolt Macs. Executive Vice President of branded products and worldwide sales, WD, Jim Welsh, states that `the only Thunderbolt dual drive solution that’s bus powered, WD’s My Passport Pro enhances the workflow of mobile creative professionals by providing fast transfers and data protection for the large amounts of digital content generated outside the studio.

He further stated that `from photographers, videographers and musicians to graphic designers and architects, people depending on portable storage for their livelihood would find My Passport Pro defining a new level of performance, reliability, especially portability’.

My Passport Pro Enables Video Manipulation 

According to Jason Ziller, Intel’s Director of Thunderbolt Marketing, he states that by combining dual storage drives on a portable, bus powered device, the My Passport Pro from WD is a powerful storage solution with high capacity for prevailing demanding users’. Powered directly through the integrated Thunderbolt cable, a design unique to WD, besides providing super fast transfer, also has edit and backup capabilities.

Superior to both FireWire 800 and USB 3.0, the Thunderbolt integrated technology of My Passport Pro enables video manipulation which is quick and easy with the ability to copy a 22 GB high definition video file in half the time that is required by a USB 3.0 drive working in RAID 0 formats. My Passport Pro, consisting of two 2.5 inch hard drives is housed in a sleek aluminum enclosure and is thoroughly shock tested for extra durability for reliable performance when working on the go. It will be available immediately by Apple and other major consumer electronics retailers as well as etailers and the pricing for the 2TB My Passport Pro will be $299.99 while the 4TB will be $429.99 USD.

The Transporter Developer Program By Connected Data

Connected Data has officially announced the Transporter developer program for its transporter platform which will enable third party iOS and OS X developers to integrate their apps with Transporter cloud features together with sync features in their desktop and mobile apps. This announcement is a move that envisages Connected Data challenge with alternatives like Dropbox, Google Drive and Box. Transporter a private cloud storage platform enables to turn any USB drive with Transporter Sync or local storage, original Transporter into a personal cloud storage space which is private and does not have any monthly charges. Brief announcement by Apple has also been done, encouraging application sellers to employ the Transporter tool and discussing Mac addresses in iOS7 while registered developers are now informed that they can use Transporter to deliver localized App Store metadata in bulk.

Transporter – Good Performer

Transporter at $199, is an internet connected 500 GB hard drive which helps users to set up their own private cloud providing access from desktop and mobile with the help of dedicated iOS app, with Dedicated Data adding Dropbox inspired Camera upload feature to the app enabling it to automatically send contents to iOS Photos app over to Transporter. On the other hand, Transporter Sync at $99 is a hockey pucked-sized device which users can attach to external HDD to achieve a similar setup. The Transporter Sync enables the user to use the unused spared hard drive if available into a private cloud, much under $100. The Transporter though not super fast while trying to upload data, is a good performance when the need to access data arises. It is also easy to use as Dropbox while replicating data across location and is far quite cheaper.

Transporter correctly format XML file and locate app metadata 

Being an Apple developed command line delivery tool, the Transporter can also be used to deploy screenshots, rights, pricing and much more. Moreover, the tool can also locate app metadata and correctly format the XML file and developers intending to employ the tool could download the Transporter user guide. The tool can also find app metadata to correctly format the XML file. Developers looking to employ the tool are encouraged to download the Transporter User Guide. Connected Data had also reported that the initial partners for the Transporter developer program will be Smile’s PDFpen for iPad and Readdle’s Scanner Pro who will be receiving updates adding Transporter’s platform as a sync option. Besides these, PrintCentral, hopTo and Trial Pad are also among Connected Data’s partners for the new developer program.

Transporter, a Seamless way to Privately Share, Store, Access

The new program would also be offering consumers as well as businesses, a seamless way to privately share, store as well as access files from any devices, from their favorite applications. Transporter was designed to deliver great experience which users can expect from the cloud native Finder – Explorer integration, automatic sync which can be accessed from anywhere with unlimited sharing without the need of the privacy concerns. Its ecosystem covers millions of users who would be interested in private storage alternative and by integrating the app with Transporter, users can reach a huge growing audience and get a great deal of Transporter experience.

Connected Data Updates 4-Bay Drobo Storage System

4 Bay Storage Devices with Enhanced Support

Connected Data, recently announced that Drobo Gen3, the next generation 4 bay storage devices, a new feature concurrent with its release of the new array, is much faster and cheaper than the previous Drobo models. Its enhanced support also features Apple’s Time Machine backups and Mac owners can now avail the improved Time Machine support in the Drobo Gen3 wherein instead of using an entire drive for Time Machine, they can now maximize their data storage space by way of allocating a fixed amount of capacity for their Time Machine derived backups. If the Drobo array is connected to the favorite Mac and used for Time Machine backup, the backups would take up the entire capacity of the array. It is now possible to set aside part of the total capacity of the Drobo array and work with Time Machine making provision for additional capacity for daily storage.

Drobo’s BeyondRAID Protect Data From Hard Disk

The Drobo 4-bay sports a pair of USB 3.0 ports, priced at US$349 for bare box which can begin filling with any 3.5” SATA II/III drives that one may have. Drobo’s BeyondRAID technology enables the user to mix and match drives in order to start off with smaller drives and change them with higher capacity drives according to their choice. The Drobo is the latest generation storing device and holds true to its design and simplicity making it the most favored desktop storage and protection data solution. Drobe’s BeyondRAID storage technology protects data from hard disk crash which is simple for any user to operate and no expertise is needed to ensure that the data is safe and protected. As long as there is more than a single disk in Drobo, all data on Drobo can be safe even if any of the hard disk tends to fail. Drobo is the easiest array anyone can manage wherein if a drive fails, all that needs to be done is to slid it out and plug in a new one without any tools. Drobo utilizes simple form of thin provisioning enabling the OS in believing it has more capacity than it does and when a larger drive is added the need to reformat and reload your data is not needed.

Dual Failure Protection

Besides this, the new Drobo also features a redesigned architecture with improved speed which is about three times faster than the prevailing ones and array rebuild times which is four times faster than before. Moreover the company has also provided battery backup, giving the new entry more protection from power problems by temporarily storing in progress transactions till the power gets restored. Consumers can opt for dual failure protection, which can reduce the total capacity though it would mean two drives which may tend to fail but with the data safe, this feature could be helpful. Current Drobo owners interesting in migrating to the new device can avail the company’s offer of $50 discount while purchasing the new Drobo through the company’s online store. This deal would be available through June 9, 2014 on sales made through their stores as well as some authorized resellers and the devices will be shipped in late April.

Apple’s GT Advanced Sapphire Plant

Apple is progressing in building its manufacturing presence in the US, its new plant in Mesa, Arizona and the GT Advanced Sapphire plant, a large nondescript building seems to reach completion with AppleInsider receiving a batch of photos showing the recent progress. It was stated that the construction personnel have been working round the clock and mostly at weekends in order to get the job completed by June this year. The documents filed with the US International Trade Administration in January has revealed Apple’s `go live', focused date was somewhere in February and the plant would probably be partially active as the construction reaches completion. It is said that the Apple GT Advanced factory under the code name Project Cascade is responsible in the production of a new sapphire part which is bound for consumer Apple device while some speculate that the component will be either a replacement part for the current hardware like the iPhone screen or could be something new.

Powered by Renewable Energy

It is rumored that around the local electrical industry in Arizona, Apple could be going in for a project expansion into a building on the site which was previously owned by photovoltaic panel maker First Solar and the purpose of the support structure is yet unknown. The project will make provision to bring around 2,000 local jobs and the building will be completely powered by renewable energy. Apple uses sapphire which is an incredible and a durable material which has been used in small parts of the iPhone, the protective glass over the camera sensor and the Touch ID sensor in the iPhone 5s is made of sapphire as well. This sapphire glass will be made at the Mesa plant together with GT Advanced Technologies.

Manufacturing Equipments by GT

It is reported that the Arizona Governor, Janice Brewer stated that `Apple is indisputably one of the world’s most innovative companies and that he is thrilled to welcome them to Arizona. He further states that Apple will have an incredibly positive economic impact for Arizona and its decision to locate here speaks volumes about the friendly, pro-business climate that has been created for the past four years. Their investment in renewable energy will also be greening their power grid and create significant new solar and geothermal power sources for the state’. GT Technologies will also be providing all the manufacturing equipment per a multi-year agreement to Apple and when the facility is up and running it would be providing around seven hundred jobs.

Sapphire Glass – Key Component for Future Devices

Apple’s interest in sapphire glass indicates that it could be more of a key component for the future devices. Touch ID would eventually make its way to iPad and then there could be the possibility of Apple switching to sapphire display. Sapphire being a highly durable glass could also be a best for choice for wearable. According to a statement made by spokeswoman, Kristin Huguet to AllThingsD, she states that they are proud to expand their domestic manufacturing initiative with a new facility in Arizona, creating more than 2,000 jobs in engineering, manufacturing and construction and that this new plant will make components for Apple products which will run on 100% renewable energy from the very first day.

New Apple TV

Apple’s New Device with Quick Processor

It is reported by Bloomberg, that Apple had held negotiation meeting with Time Warner Cable somewhere in the middle of last year along with other potential partners for video content and an agreement with Time Warner Cable could probably mark the first deal with a satellite or cable company. The new device will be a successor to the current Apple TV which is in the process of testing and is likely to be announced towards April for sale by Christmas, it was reported. It would be a set top box instead of the full fledged TV set and that the product would include revamped operating system in line with iOS. It is also said that the new device which plugs into a television set would have a quick processor unlike the earlier version with an upgraded interface enabling people to navigate between TV shows, movies, together with other online content. The Time Warner deal would enable Apple TV customers with a wider choice of live TV channels while at the moment customers can access only a limited number of individual channel apps some of which worth mention are ESPN, HBO, ABC, PBS, Bloomberg TV, Disney, etc.

Time Warner Deal to be Finalized Soon

According to Apple Chief Executive Officer, Tim Cook, he states that the year would be full of new production introduction. It is also reported that Time Warner who had been in talks with Apple for over a year now would be willing to hand over the reins of the customer facing user interface to Apple and that the deal would be finalized very soon. Apple who is aiming to make the device available for sale by the time Christmas approaches is a bit uncertain on the release date since the company is still in the process of securing new agreements with programming together with distribution partners, which was anonymously stated.

New Apple TV with Added Support for Apps

With reference to a new Apple TV hardware which was discovered earlier this week, in a recent release of iOS 7, rumors indicated that a new Apple TV would now see added support for apps as well as Bluetooth game controllers in the forthcoming months. Towards the end of January, Apple TV had received new prominence on the Apple Online Store with suggestions that the platform could be developed into more than just a hobby. The long delay between introduction of the new entry and its launch is something which Apple is capable of handling as it is a known fact that Apple prefers to announce and release products in a short period of time. As Apple has been developing the new strategy for Apple TV, these past few years, there are issues as well as legalities relating in establishing partnerships with the movies and television distribution companies which it seems may make this venture of Apple TV content experience not much of a difference from the current and past Apple TV models. Apple co-founder, Steve Jobs, showed big ambition for the television issue while speaking to Walter Isaacson. We need to wait and watch of what lies in store with the launch of Apple’s new entry. Do visit Macmyth for updated information on Apple News.

Apple Intending to Update its Library of Emojis

Apple, Google and Microsoft together with other tech firms design their own versions of their 800 basic emoji characters and how they ought to appear. Apple it was reported has vowed that it will now update its library of emoticons and smileys called emojis to fill the diversity gap after the complaints of celebrities about the cartoon emoticons lacking diversity which was conveyed through email by MTV Act blogger Joey Parker to Apple CEO Tim Cook and received a reply from Katie Cotton, Apple’s Vice President of worldwide corporate communication, stating that their emoji characters were based on the Unicode standard which was necessary for them to be displayed properly across many platforms with a need of more diversity in the emoji character set and that they have been working closely with the Unicode Consortium in an effort to update their standard’. Cotton though did not make a mention on when Apple intends to update its emojis.

More Ethnic Diversity in Range of Emoji

Apple it was said wants more ethnic diversity in the basic range of emoji that are available to text messaging apps, adding that it was operating the body responsible in deciding the range of standard graphic symbols which could be added to text messages. Presently the characters have dozens of faces of people which appear white though only two of the symbols are said to be Asian and none are black. A list had been developed and maintained since 2010 by the Unicode Consortium, a Silicon Valley based nonprofit organization consisting of major computer firms, software producers, user groups and several others to ensure that different devices and mobile carriers can altogether share a basic set. Emojis which are based on a Unicode character set allow them to be displayed across platforms where the changes or any type of addition to these characters need to go through the Unicode Consortium.

Emojis – Text with Expressive Power

Apple’s emojis depict a variety of objects, moods together with people including art for LGNT couples some of which was included in its last update. Several users have observed lack of diversity with regards to emojis especially African-Americans. The fact that emoji had become popular first in Japan; the current list of Unicode has only two Asian people; a man with a turban and a man with Gua Pi Mao which is a type of a Chinese hat. Broadcaster had approached the company after the petition had been posted informing Apple to increase the ethnic diversity which was found within its emojis keyboard. It was stated that the keyboard has already offered a graphic which shows a same sex couple and informed the company to present people with skin tone on a wider range. An Oxford University research, Bernie Hogan has been studying the use of emoji as a part of his research on how the users represent themselves on the internet. According to him it seemed to be a trivial problem since many device owners were now more reliant on the tool stating the emoji existed first and foremost as a purpose to augment text with expressive power and if they restrict the sort of people who are used in the images it may restrict the expressive power of the user and would not feel that emoji speak for them.

Best Tips for Beginning Digital SLR Photographers

Many beginning photographers adore DSLR cameras. DSLR cameras for beginning photographers give them the opportunity to learn the nuances of manual photography without having to go through an extensive learning process upfront. Photographers can use auto features on digital SLR cameras almost literally right out of the box. Digital SLR cameras offer the best of both worlds for beginners.
New photographers can use smart features to get clear images right away and start working on composition as well as other fundamentals of photography that do not have a lot to do with the camera used. As new photographers gain more interest and advanced skills, digital SLR cameras provide a little extra help. For example, the autofocus feature is almost always good to use, no matter what the skill level of the photographer is.
Below is a list of some of the best tips for DSLR photography beginners.
1.Understand ISO Setting Principles
Using a DSLR camera on automatic settings will not work in all instances. Understand the basic principles behind ISO. A few decades ago, ISO was a method used to understand film speed. The same basic ideas still apply to digital photography, especially when taking action shots or shooting in low-light settings. In short, the shutter speed combined with the aperture settings results in how much light reaches the image in what amount of time.
A high shutter speed can allow photographers to snap pictures without much of a chance that they will be blurry. The aperture can be set to allow more or less light in by changing sizes. Focusing on aperture settings can allow photographers to alter the focus in pictures. DSLR cameras allow beginners to play with settings that are not purely manual for optimal results. After all, incorrect manual settings can result in images that are overexposed or underexposed to the point where the image is not discernable.
2.Change Perspectives and Paradigms
One of the best parts of photography is the ability to capture images in a different way than people normally see them. One of the best tips for beginners is to get close. Find out how interesting pedestrian items can be when photographed up close. A bell pepper or a highway might be more interesting than first thought. Expand artistic ability by focusing on everyday items instead of impressive monuments. Find out how to make a wooden patio or a coffee cup interesting. Look up, or take a picture of the sidewalk. Find out what photography is all about by taking away focal points that are naturally interesting.
3.Take Many Photos, Then Take Some More
Have fun taking photos. Take photos of the same scene using different camera settings, and see what happens. One of the best parts of digital photography is the ability to experiment with new techniques and ideas. There are conflicting views on whether or not photographers should stay true to legal rights when taking pictures of a building on the street. Some argue that rights are rights, and others argue that respecting others is the way to go.
Form an Individual Style and Philosophy
Create a unique style and philosophy as to what photography should be all about. Learn the basic principles behind ISO photography, and go from there. See what new creative avenues a DLSR camera can open, and see what unique images a DLSR camera can take.

How To Market Your IPhone App With A Wacked-out Teaser Video!

You've come up with the perfect idea for an iPhone app.  Yeah, right - you and 33 million other enthusiasts.

Ah, but you are different.  You've raised some funds on Kickstarter.com and you've shaken down a few of your favorite relatives.  With that  money, you've hired yourself an iPhone App Developer and you app is so close to fruition that you can almost taste it.
That means you will soon have to market your app.  Uh-oh.
No worries, I am here to give you some one-of-a kind app video marketing tips that you can take to the bank.  If you can make a video that is creative enough, put it on YouTube , then get it shared through places social media channels like, Buzzfeed, Digg and Reddit ... you should get plenty of downloads for your app.
Tips to make a creative teaser video
Act crazy.  The last thing you want to do is to sit in front of the camera and talk.  If you can pull it off, get into a medieval costume and sing like a minstrel.  Or get into caveman attire and ugh your way through demonstrating your app.

What you do should of course depend on the app itself, but some common elements that are good to work in as best you can would be outlandish costumes, music and possibly slightly crazy singing of funny lyrics, acting and jumping around, props, other folks in costume.  Using a green screen, you can edit the video to be doing all this in mid-air or under the sea or deep inside a cavern.
Interview random people.  Got a demo?  Take it to the streets.  Bring along a filmer friend to capture your moments of triumph in the streets.  Who can you interview?

• Try a hobo.  Seriously, anything unexpected. 
• Hit up strangers in the bus or train. 
• Ask shoppers in the dairy aisle. 
• Pull up beside a marathon runner - what a great video clip as the runner is trying figure out why this guy with an iPhone is trying to show him an app while he's running. 
• Approach someone at the cinema - while a movie is playing.  And when someone says, "Shhh!", take that as a queue to demonstrate the app to them. Sure, they'll never let you in again, but you'll have some great footage.
• Ask a foreign tourist who can't speak English. 

You could have a lot of fun creating a video that keeps people watching.  Just make sure that along the way, you have enough clips of what your app does, how much fun it is, and how useful it is.
Play the straight man. What you could also do is explain the virtues of your app - from the iPhone app development process right through to how people get to zap their enemies or call up the ghosts of their great grandparents or whatever your app does.  You could do this in total deadpan while clowns surround you and try to distract you.  Or while movers come and remove all your furniture and replace it with a totally different furniture.
If you record against a green screen, there is no end to what could be going on in the background.  Perhaps a murder.  Perhaps a war.  Perhaps somebody gagging from a horrid smell.
The specifics should depend on exactly what your app does.
Fundamentals of a creative video
Whatever approach you take, there are a few fundamentals to remember.  You want good quality clips, so please use an iPhone 5.  An iPhone 2 or 3 or 4 just won't give you the same quality image.
Make sure you enunciate when you speak.  All the filming is useless, if all we hear you say is, "...aun wee huff ih aln iln hiss..."
In most cases for something wild and crazy, you and a friend can shoot the footage.  There might be some situations where you might be better off with a professional videographer.
For editing, however, get a pro.  You want someone who can put together your somewhat unconventional footage in a way that pulls viewers through and leads them to go download the app. A professional video editor can also handle music and other sound effects, maybe even add voiceover narration if needed.
So get crazy.  Be creative. Create a teaser video for your app that nobody will forget and everybody will share.  If you've managed to explain your app amidst the craziness - and explain the amazing benefits of the app! - you should be on the road to the download fast lane.
Melody Spikes has been an iPhone fan since her first iPhone 2.  "I take it everywhere, I live and breathe my iPhone," she has been overheard to say.

Where To Buy Designer iPhone Cases?

With each individual in possession of their own personal devices, they can be treated with care in the form of custom phone cases from reputed service providers who have engineered an innovative powerful print technology to cater to the needs of consumers. Provider with the largest range of cases for Smartphone, iPhones and other devices in India are the first online site selling these accessories on custom cases. With Micron Transmat Thermal Technology – MT3 the image which combines various leading printing process in grafting designs on the surface of the case, that does not peel off or get erased. Individuals can give their phone a personalized touch by creating an image which may be dear to your heart providing opportunities to live those moments on glancing on these images on these amazing custom cases. Since they are thermal printed, the images printed are permanently embedded on the case never to disappear.

After deciding on a case for the device it is essential to choose a case which would be appropriate for your device in possession, after which designer mobile cases, could be checked from the various templates that are made available to the user at the site. This could be of one’s choice followed by photos and added with personalized text. The providers are equipped with a wide variety of choices to choose from wherein their designs are hundred percent original besides being exclusive and will not be available at any other store anywhere. These designs have been created with the individual in mind which is all together unique and long lasting.

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Apple and ReSound’s New Hearing Aid

Apple together with Danish hearing aid company, GN ReSound has announced a new hearing aid which would be compatible with the iPhone, iPad and iPod Touch. Named LiNX, the device can sync wirelessly with Apple’s latest mobile devices taking advantage of the accessibility options of iOS 7 for hearing impaired. The LiNX functions like a hybrid of hearing aids with stereo Bluetooth headphones. It also has the capabilities of streaming phone calls, Face Time chats, movies, music, turn by turn navigation or any other audio directly to a small earpiece and when the hearing aids are not pulling in audio from any tablet or Smartphone, the same works like normal, picking up conversation and the surrounding sounds. Being an Apple products, it is packed with plenty of bells and whistles and a feature called Live Listen turns an iOS device into a microphone.

Streaming Directly from Smartphone’s Mic to the Ears 

When a person is in an environment which would be loud, or a busy meeting or a noisy car and would like to focus on single voice cutting down on the background noise, they can get a stream directly from the Smartphone’s microphone in to their ears. Apple and the device maker are hoping that it will encourage people with hearing problem in getting help with their hearing aids. According to the National Institute on Deafness and Other Communication Disorder, more than 36 million people in the US have some sort of hearing loss though few of them who really need a hearing aid actually have them.

Control Device Setting Directly from the Phone 

With the help of GPS, one can save custom settings for any location, a movie etc and get pop up notification on the mobile device asking whether the user would like to switch every time they return to that spot. Most of the advanced current hearing aids tend to draw unwanted attention when people reach out to change the settings and for most of the hearing impaired people, the best advantage of Apple’s hearing aids will help to control the device settings directly from the phone. Wearers can now make adjustments as they can check email or even watch a video with Apple integration. Basic setting such as volume and battery life, are directly built into the operating system of the iOS 7. Apple’s hearing aids are specialized medical devices and one will not find them on the shelves of local Apple store since customers should get their hearing tested and fitted for the devices by an audiologist.

Hearing Aids with System’s Accessibility Features 

With Apple’s added support for the new technology when the iOS7 was released, this seems to be the first hearing aids to really work with many system’s accessibility features. Due to the specialized technology, no third party hearing aid maker can come and create devices which work with iOS 7 without partnering with Apple. Executive of ReSound has not disclosed anything regarding developing hearing aids for Android devices or any other platforms. ReSound has worked for a long time on this new technology and the entry of the hearing aids would be welcomed by many hearing impaired people. Do come back to Macmyth for latest Apple news and information.