Tuesday, September 16, 2014

Tim Cook’s Interview with Charlie Rose

Tim Cook’s Interview with Charlie Rose
In a recent interview with Charlie Rose, Tim Cook, Apple CEO discussed several current product lineup of the company like Apple TV, Beats and Steve’s legacy and hinted at latest products of which no one had any knowledge.

Cook admitted that there were a number of things which the company was interested in but their focus on execution prohibited the number of devices on which it could work on at any point of time.According to him there were products that they were working on and which no one was aware of with no rumours about the same.

With regards to the iPhone 6 and 6 Plus being the latest handsets, he was all praise about the Retina HD displays, its speed and thinness. He had also stated that some of their products would be great Apple products while the others would probably end up being shelved. He further added that they had been trying around with lot of things internally and if one would take each of their products made by Apple they would probably fit on a small table.

Google – Company’s Biggest Rival

At the time of the interview he was heard stating about his interest in TV which he said is `stuck back in the 70s’, and TV is the one thing they continue to have interest in and that there are plenty of areas that Apple is interested in but they have opted not to work on them.

Cook named Google as the company’s biggest rival which he observed enables most of the other hardware competitors, including Samsung.With regards to Beats, Cook stated the acquisition was more than talents and made a reference to music of Jimmy Lovine and Rap star Dr Dre. He touted the firm’s Beats Music stating the streaming service’s human curated playlist provided a different feel when compared to competing services.

Twitter and Facebook are more of partners than competitors according to him and that Apple has no plans to get into social networking business. He further added that Amazon is a product company even if it manufactures some tablets and phone which is not seen in many places. He went on to talk about Steve Job’s legacy and Apple’s acquisition of Beats.

Changes with regards to User Experience

Cook was asked whether Apple had any catch up plans with Samsung in releasing its new 4.7 inch and 5.5 inch models to which he was heard answering in the negative stating that they could have created a larger iPhone earlier and that it was not about just making larger phone but with intent and purpose to make better phone in every single way.

Cook also spoke about Apple TV stating that television was an area of great interest for the company. Cook revealed only a few things which he would like to change with regards to user experience and did not share much in details.

At the end of it all, Cook made a comment during his interview with ABC News, David Muir, about Steve Jobs, Apple co founder saying that he thought of him every day. Besides, another interesting news revealed was that Job’s office had remained untouched at Apple’s headquarter in Cupertino.

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