Showing posts with label macbook. Show all posts
Showing posts with label macbook. Show all posts

Sunday, May 26, 2019

Apple introduces first 8-core MacBook Pro

Apple has announced new 8-core MacBook models that features faster processors and updated keyboards. These upgrades are significant as compared to the MacBook Pro 2018 models. These MacBook Pro models are not just an overhaul or redesigned devices, but the updates are incremental in nature.

Whether it be a college student, developers building apps, video editors creating feature films, the MacBook Pro is the favorite choice.

The MacBook Pro is powerful for compiling code, editing multiple streams of 4K video, processing high-resolution images and rendering 3D graphics.

This 15 inch MacBook Pro comes with faster 6-core and 8-core Intel Core processors. It delivers Turbo Boost speeds up to 5.0 GHz and the 13 inch MacBook pro that comes with the touch bar has a faster quad-core processor and Turbo Boost speeds up to 4.7 GHz.

Features of the 8-core MacBook Pro

The 8-core MacBook Pro comes with faster 8th and 9th generation Intel Core processors. The 8-core MacBook pro also features powerful graphics, colorful retina display, super-fast SSD, all-day battery life, Apple T2 Security Chip and macOS. All these features combined makes the 8-core MacBook Pro the best pro notebook.

The 8-core MacBook Pro has a stunning retina display with 500 nits of brightness. It supports P3 wide color gamut and True Tone technology that gives a natural and true to life viewing experience.
The 8-core MacBook Pro features immersive stereo speakers with wide stereo sound.

This Mac notebook comes with Touch ID, dynamic controls with Touch Bar and a large Force Touch trackpad.

The 8-core MacBook Pro has the Apple T2 Security Chip for enhanced security.

There is also the powerful Thunderbolt 3 ports for data transfer, charging and connecting up to two 5K displays or four external GPUs.

It delivers two times faster performance than a quad-core MacBook Pro and 40 percent better performance than a 6-core MacBook Pro. The 8-core MacBook Pro is the fastest Mac notebook.

The 8-core MacBook Pro comes with a stunning retina display, fast storage and all day battery life. It runs on macOS Mojave, making it the best pro notebook. With Mojave, the Dark Mode transforms the desktop with a new look to the user content.

The 8-core MacBook Pro is two times faster than the quad-core 15 inch MacBook Pro.

With the result, music producers can play back massive multi-track projects with up to twice the Alchemy plug-ins in Logic Pro X.

For the developers too, the 8-core MacBook Pro is useful. They can now compile code up to 65 percent faster in Xcode.

For the 3D designers, they can provide scenes that are two times faster in Maya Arnold.
The researchers and scientists can compute fluid dynamics simulations up to 50 percent faster in TetrUSS.

The video editors also benefit from the faster processors that comes with the 8-core MacBook Pro. They can edit up to 11 simultaneous multicam streams of 4K video in Final Cut Pro X.


The updated 13 inch MacBook Pro with touch bar starts at $1,799 and the 15 inch MacBook Pro starts at $2,399. It is available on the Apple Store app and in select Apple stores and authorized resellers.

Tuesday, January 9, 2018

How to Customize Your MacBook: More than 15 Great Ways to Do It Quickly

For years, Apple has evolved towards an increasingly minimalist user interface. Inexactly, macOS works especially well, but I could make use of some modifications. By customizing some settings you can make MacBook work even better for you.

If you are wondering if there are great ways to customize your MacBook, then this is the article that you must submerge. You can quickly modify the look and feel of your Mac. Learn how to modify your Mac, adjusting your preferences to your personal taste.

How to Quickly Customize the Appearance of Your MacBook

It's a good idea to customize a MacBook, to make it yours. There are even websites devoted entirely to thematizing MacBook. Instead of using third-party tools to get different appearances, I'll show you what Apple already provides.

In this tutorial, we will be using the current version of the operating system, macOS 10.12 Sierra. You will find that the principles are the same for whatever version you are using, although with slight differences. Now let's play with some great ways to customize the Mac's visual settings.

1. Automatically modify the screensaver every few hours, or days

When it comes to computer metaphors, I've always struggled with the concept of putting a screensaver on the desktop. I guess changing the housecloth does not have the same effect in MacBook.

To change the screensaver, go to the System Preferences> Desktop and Screensaver. You can also reach the same site by pressing the Apple symbol, in the upper left of the menu bar, or by pressing Command / Space to open Spotlight and enter Desktop to find the preferences.

Once you have selected a screensaver image, you will have the option to change it automatically in MacBook. You can also configure how often it will change. Click on the box to place a mark in the Change Image box: and use the drop-down menu to select the desired interval.

If you prefer, it is possible to make the images on the desktop background show in a random order. Press the check mark to activate the Random Order.

To keep things organized, use a specific folder in iPhoto to save the images from the desktop background in MacBook. The Desktop and Screensaver panel is always kept up to date, so you will not have to worry about adding a new image when you download it.

On the other hand, you can use any folder on the MacBook, as long as it contains more than one image.

2. Use Active Corners to Show Screen Savers and Other Things

From the MacBook Desktop and Screen Saver preferences panel, press the Screen Saver tab to see the options for them. Down on the right there is a button called Active Corners ...

Active Corners is a macOS system feature that allows you to use the four corners of the screen to invoke certain actions, as indicated by its name. It could be to launch a screensaver, open LaunchPad, the Notification Center or anything else.

Move the mouse to the defined corner to activate the feature.

3. Add Separators to the Dock

Your MacBook dock may end up crowded with a host of application icons. If this happens to you, adding a space between the icons makes sense.

The spacers added by this command are invisible "tiles" that can be easily removed, if necessary, by dragging them from the dock to the outside.

To enable the empty tile, open the Terminal and enter the following command:

defaults persisent-apps – array-add '{“tile-type”=”spacer- tile”;}'; killall Dock

Once the command has been executed in MacBook, the dock disappears for a moment and it will be loaded again with an invisible tile to create the space.

The invisible tile can be dragged along the dock to place it where you need to create more space between icons, or drag it from the dock to the desktop to eliminate it if you no longer need it.


4. Change the Color Scheme of the MacBook OS System

If you prefer to highlight the text so that it has a different color than the default blue, open the System Preferences> General and change the Color of Enhancement: to another color.

Along with the eight colors of the menu, you can use the Other ... option to select any color from the selector.

There is another Appearance option here that changes the buttons, menus, and windows of all applications to a more monochrome option called Graphite. Blue and graphite are the only options, so if you like a very hard look and without those colorful buttons to close, minimize and increase located in the bars of the windows, they will be your preferred options.

5. Add Extension to the MacBook Dock, Hide it and Change its Position

By default, the Mac dock does not jump as you may have seen on other MacBook. That's because the increase is not enabled.

To enable it, press the Apple symbol, at the top left of the menu bar, select Dock, and press Activate Enlargement.

This menu also gives you the possibility to hide the dock, which is useful to maximize the screen space in your MacBook, especially in small screen laptops. When it is hidden, you can show the dock by moving the cursor to the part of the screen where it resides.

You can change the location of the dock and place it on the left or right side of the screen. The appearance of the dock will also change if you move it to the sides; its appearance is more two-dimensional and reminiscent of the one I had in OS X Tiger.

How to Customize the Menu Bar on Your MacBook

Many people do not get all the advantages of using the menu bar. Some applications use extra information, but there are other really creative things you can do with the information there. Let's take a look at some great ways to customize the Menu Bar on your MacBook.

6. Add Seconds and Date to Time

It is possible to display more than just the time in the menu bar. Click on the current time and select Open the Preferences panel "Date and Time" to expand them. In the main tab you will find a place to adjust the Date and Time.

If it is correct, go to the Clock tab. Change the time options from Digital to Analog, and activate to your liking the boxes Show the time with the seconds, Blinking of the separators, Use clock of 24 hours, Show the indicators of a.m. /p.m., Show the day of the week, Show date in the menu bar and Announce the time in quarter intervals, half hours or full hours.

MacBook OS has many great hidden options to show the time. It is useful to have the date in the menu bar, and the seconds can be useful if you want to be punctual. Do not forget that you can change the format of the date in the Language and Region panel. I'll talk about this later.

7. Add the Battery Percentage and Life Time

If you have a MacBook and the battery indicator in the menu bar is only an icon, you will need to change this to see more information. When it's plugged in, press and select Show Percentage to give you a reading of the current charging status. Then unplug the charging adapter from the MacBook and test that the indicator works as expected.

Note: There used to be an option to show how long the battery could last with current usage, but it has been removed from Mountain Lion. If you are using an earlier version of OS X, press the battery icon and look for this option.

In any case, there is a small utility called Battery Time Remaining that tells you how much time it will take to deplete it. It is available on GitHub.

8. Change the Action when Inserting a CD or DVD

You may not always want a DVD player to open when you insert a video disc into your MacBook, if you still have a reading unit.

To change this behavior, open the CD and DVD panel in the System Preferences. Click on any function you want to modify and select "Open another application ..." Or, to completely deactivate the function, select Ignore.

You can even Run a Script ... if you have a custom function.

9. Adjust Spotlight Searches and How They Are Ordered

Maybe you have some private files that you do not need to list when you do searches. If so, you can exclude them from the Spotlight query system. Here is how to do it:

Open System Preferences in your MacBook and click Spotlight Click on the Privacy tab

Press the + button to add a folder or a whole disc that you do not want to be shown You can also adjust the way in which Spotlight displays the search results. On the Search Results tab, deselect any category you do not want to see, or drag them to sort them in your preferred order. Here you can also change the keyboard shortcut for Spòtlight.

10. Change the Default Dictionary in Your MacBook

The Apple Dictionary application is one of the most useful tools on the MacBook. It is simple and does your job well.

Although, if you're like me, you'll like to look up words in a real English dictionary: the British. To enable an alternative language in the app, go to the Preferences window and check the box you want to have in the main window.

There are ten dictionaries and thesauri included in the MacBook, and two of them are more resources than dictionaries, the Apple dictionary and Wikipedia.

11. Change the Application Icons on Your MacBook

If you are really determined to customize your MacBook and do your things, it is even possible to change the icons of the applications. There are utilities for this, but the process of changing the icon of an application manually on your MacBook is quite simple.
  • Select the .png or .jpeg icon and open it with Preview. Press Edit, Select All, then copy the selection. The usual .png files do not work because they do not always have transparent backgrounds.
  • Find the application you want to modify, select it, and click Get Info. You can also press the key combination Command-I.
  • It's the small icon in the upper left part of the application and Command-V to paste the new icon.

To delete a custom icon, select the small one in the Get Info window and press Undo on the keyboard.

Manually: This technique works for most applications, but may not work for Apple owners.

12. Make the Finder Open in a Different Folder to All My Files

The new Macs display the All My Files directory by default when you launch the Finder.

Personally, I do not like this setting. Fortunately, there is a way to change it.

Go to the Finder Preferences in MacBook and select the General tab. Choose a drop-down menu folder below The new Finder windows show. Press Others to use any folder on your hard drive.

13. Adjust the Regional Variations on Your MacBook

If you live in the United States, the date format will be foreign to the rest of the world. Therefore, having a preference to change the format as an ascending format DD-MM-YYYY or descending YYYY-MM-DD makes sense. The latest is an ISO standard. You can order spreadsheets properly with the ISO format, for example.

You do not have to use the date format in the same way as the rest of the USA. You can modify this and other things, from the Language and Region panel of the System Preferences. Once there, click on the Region tab. Here is a list of what you can do:

Make the week begin on a given day - You might prefer that the calendar week start on Monday. Press the drop-down menu next to First day of the week, then select the day on which you want the week to start.

Change the Date Format - Press the Customize button next to the Dates section and arrange things as you like. Apple makes things extremely simple so you can drag and drop the values and sort them as you like. There is even an option to add the era, d.C.

Change the Time Format - milliseconds are part of the time. Apple leaves it to your choice on the Customize screen in the Hours section. Again, it is a drag and drop process.

Modify Currency Separators and Decimal Characters - Some people like decimals separated by commas and semicolons. If that's you, click Customize below the Numbers section and change things. You can change the values to any character.

Change to a New Currency or Unit of Measure - There are options for the currency and the units of measure you are using. There are lots of coins, but the units of measurement are only offered in the UK, US or Metric. The UK is not usual since it uses a mixture of imperial and metric measures.

14. Organize Your Folders Automatically

It is annoying to see a folder completely disfigured due to bad organization. The Finder has settings for this kind of thing, and they are located in the toolbar.

Press the button that looks like a small list of icons, as shown in the screenshot below, and then select the organization method that works best for you. Name is the best because you will always find things on your site.

Although you can do anything, from Type to Size and Label. On the other hand, drag things out of the grid to mess up a bit.

15. Remove Desktop-mounted Discs

Maybe you do not want to see the CD or an external hard drive cramming your desktop.

To deactivate it, open the Finder Preferences and deselect one of the options Show these items on the desktop in the General tab of your MacBook.

This will eliminate some unnecessary things from the desktop.

16. Bring the Status Bar Back

There used to be a status bar to the bottom area of the Finder, which showed the size of a selection and number of files in a folder, as well as other useful information.

By default it was deleted in OS X 10.7 Lion, but you can always recover it with a keyboard shortcut: Command / (Command + Line Oblícula).

You can also do it by clicking on the View menu and selecting Show the Status Bar.

What Tips to Customize the MacBook Do You Have?

In this tutorial, we've shown you how to customize your MacBook, better organize things, change the default dictionary, reorder Spotlight results, show different desktop backgrounds and recover hidden functions that were in previous versions of OS X.

Although it is only an introduction. There are many more customization options for the Mac, such as drastically changing the appearance of the dock by applying a theme. The same can be done with the rest of the MacBook OS, although it does not take a while to get things to be perfect.

Monday, October 16, 2017

Why Apple Won't Move the Mac to ARM


Why MacBooks won’t run on an ARM Processor

While there is certainly talk of Apple gaining independence and making its own ARM based processor for MAC, this is not really a good move for the company. Recently there were reports about Apple moving away from Intel processors for its Macbook and instead installing macbooks on ARM based processors.

ARM based processors have their own advantages. Apple will be able to integrate fingerprint, display and touch functions with the ARM based processor. They are power efficient, fast, will make computers lighter and thinner while at the same time running on a processing power equivalent to other processors.

ARM based processors are being thought of for only macbooks at present. All other devices such as mac pro, mac mini or Imacs will run on intel processors.

All this said and done, having an ARM based processor is not an ideal situation for Apple as then macbooks would not run on current versions of macOS.

This means that one of three things could happen. Either Apple does away with its desktop line of business or has macbooks made that are actually a little bigger than an Ipad or alternatively make new versions of macOS for various of its products.

Macbook as a Giant iPad- If Apple is really considering taking up to making Macbooks with ARM based processors then their macbooks are going to start looking like oversized ipads.

This is not altogether bad since Apple knows that inspite of an iPad coming with multiple apps and quality processors it is still unable to match up with the functioning of a notebook.

However if Apple does proceed with this step it will need to adapt its MacOS to the new processor. Basically the ARM based processor will require new architecture in which to function.

This processor would require professional software to run, this may not be a very cost effective way to implement the processor and sales of macbooks installed with such a processor would not do well.
Maintaining two processors- If Apple goes ahead with this move, it is going to have to create two macOS, one for ARM based processors and one for intel processors. As mentioned earlier only macbooks would run on ARM processors while all the rest would run on intel processors.

Having different processors means that the macOS would have to be configured to meet both processors different needs and architecture. This is a difficult process not to mention the fact that both these different operating systems would have to be maintained, what with all the updates and such.

No desktop line of business- Instead of all the hulabaloo of adjusting and maintaining different macOS for different processors, Apple can consider getting rid of its desktop line of business.

But would you get rid of something that may not be a major profit earner but still giving you good returns, well no and with apple recently unveiling a new mac pro and imac this even more does not seem to be the case.

With the new ARM processor apple would be able to take a step away from intel at present but it would also have to contend with the added workload of having to maintain two varieties of macOS while the macbooks with newly installed ARM processors might not even do well in sales. Basically the move to ARM processors does not make any real sense.

Saturday, January 21, 2017

Apple MacBooks to Embrace New CPUs

Apple has unveiled its new line of Macbook just a few month but they were found lacking in terms of upgrades over their predecessors. Apple is plagued with lack of innovation and motivation towards bringing cutting edge technology and enhanced experience which were highlight for its devices for quite some time.

A number of tech enthusiasts were left distraught with the launch of the Mcabook Pros which weren’t as ‘pro’ as they used to be in the past. One of the trusted the analyst from KGI Securities and Apple Nostradamus named Ming Chi Kuo has suggested last year that Apple will be bringing the touchscreen against the function for its Macbook line. Here are his predictions for this year of Apple’s Macbook lineup.

Apple to make decisive processor update in processors

Apple is set to bring Intel’s new Kaby Lake processors for its upcoming line of 13 and 15 inch MacBook Pro versions. These laptops are expected to launch in the third quarter of 2017 and before it Apple will try to ignite some frenzy among its users by enhancing the RAM power on its 12 inch Macbook range which currently possess 8 GB but it will start featuring the robust 16 GB RAM for more efficient user experience.

Apple is suffering from lack of innovation which was evident from the launch of the iPhone 7 in November. Apple did away with the 3.5 mm jack on its new iPhone in bid to make device sleeker and trendier than ever before but this move simply backfired with lower sales. Similarly the subsequent launch of the updated Macbook line in later months met with criticism both by the consumers and critics.

Apple aim towards moving to new processors and to enhance RAM on Macbook is an effort towards improving the battery life of its computing devices. Apple might even go for a 32GB RAM based Macbook as per Kuo in 2017 which will be designed to woo core art professionals who requires more processing power for photo, video and audio editing.

Kuo is reliable for Apple products predictions

Apple Macbook range is highly sought out item among the users for its incredible specification, amazing design and portability factor. It is widely popular among the creative professionals who are willing to shell out extra dollars in order to get high performing device. Macbook poor battery life was becoming a concern for heavy duty users and Apple is expected to take significant steps towards improving upon it by using new processors and enhanced RAM. It is getting stiff competition from rivals who are churning out value for money and affordable computing devices in quick succession.

Kuo is a reliable Apple products predictor and over the years he had quite a number of correct prediction regarding launches, features, specifications and much more. In 2016 he correctly predicted the redesign of the Apple Macbook Pro, the launch of Apple Watch 2 along with GPS functionality as well as the release of the smaller version of iPhone in 2016.

Tuesday, November 8, 2016

Dongle Dilemma Provokes Apple Price Cut

Apple has started a war against the connectivity ports a long time ago. This was first seen with the removal of headphone jack from the iPhone 7 but it has been going a grander scale along its range of devices. Apple is now gearing towards removing not just SD card port but also the full size USB port and HDMI port form its computer devices it order manufacture more sleeker and slimmer devices. All the users will have to make use of legacy connector in upcoming future as Apple will bring a new smaller USB-C port into the play. Apple has stated that a large number of users which basically comprises of the professionals rely on the legacy connectors for day-to-day activities.

Apple aims towards helping the consumers move towards latest technology and gadget which can help in improving the efficiency of the device as well as user. Apple will help users in getting access to these great legacy dongles and adapter through dropping the price until the end of this year.

Apple offers huge discounts of Dongles

The most popular adapter at the moment is the USB to USB-C adapter which comes at a price of $19 but it will be offered at a price of just $9. All the users will latest or older version of the iPhone will need to buy the lightening to USB dongle at price of $19 or they will have to use an old Lightning to USB cable with the above mentioned adapter. It does sound like a night mare for the consumers but eventually it will be helpful for the users in the end.

Competitors are closing in on Apple

In the last decade we had seen a trend has emerged in which other follows the lead of Apple. Whatever Apple does and brings to its devices is simply followed by its competitors. Apple has done away with the Ethernet ports as well as DVD DRIVE on its MacBook and this decision was criticized both by the critics and the fans. But with time people changed their habit and it didn’t matter anymore. In similar fashion we are looking at the gradual eradication of the USB 2.0 ports from the Smartphone. Now majority device across the product segments comes with USB Type-C and there is no question we will be living a dongle-less time in upcoming years.

It is worth noting that in past few years there are no new products from the Apple. Apple is reaping benefits by releasing upgraded version of its popular range of devices across the products segments. This has left a number of wondering whether Apple will be bringing any new device or not. Unser the Tim Cook tenure Apple has invested hugely in furthering the research and development but there have been no reports on what Apple is actually working upon. This has even caused anxiety among the investor which were subdued by the Cook through stating that Apple has a number of products in the pipeline which will help in turning the fortune in near future.

Monday, November 7, 2016

Apple Drops Iconic Mac Start Up Sound from New MacBook Pro


Apple’s New MacBook Pro – No Power Button

Since 1998 Apple computers have been instantly recognized and unchanged though with the release of the new MacBook Pro recently, which has no power button and tends to turn on automatically when it is opened, possibly making the start-up sound old-fashioned. It does not seem to be the traditional USB port and Apple had done away with the iconic sound which the laptops tend to make when it starts up.

The chime which is a fading F sharp chord has been utilised on all Mac since the iMac G3. An FAQ page with details of Mac computers portrays troubleshooting instructions for the latest MacBooks, without any mention of the start-up sound.The new laptops of Apple feature a new touchscreen - `Touch Bar’ which is above the keyboard and Touch ID fingerprint recognition.

The same is said to be released somewhere in mid-November. Though the exclusion of the start-up chime will be approved by some who tend to open their laptops loudly during meetings and classrooms, it seems to mark the end of a computing tradition. Since 1984, Macs had been having a start-up sound which was envisioned to be a reassuring sign that the computer has been operating normally.

Start-up on Opening/Plugged in

The present chime tends to be the same since 1998 though is a modified version of the sound that had been utilised since the Quadra 840AV of 1993. The sound is said to be the creation of an engineer at the company who had played it on a Korg synthesizer. The original chord that Reeks mentioned had been inspired by the final chord in The Beatles - `A Day In The Life’ which had been raised in 1998, from C Major for the iMac G3. Besides the ports which did not make the cut, Apple has taken away from its new MacBook Pro family, the start-up chime, which has been consigned to history.

The new MacBook would now not be blaring out when it is opened up in public places or between meetings. As per Apple, the automatic start-up kicks in when one tends to start-up the MacBook Pro on opening it or plugging it in, on connecting it to power when the lid is open and also when it is closed, if it is connected to the machine to an external display.

Most Iconic Thing Taken Away

Pingie observing the change in the support notes of Apple informed that it brings the MacBook series in line with the rest of the Apple product family and there is no start-up noise on iPhone, iPad or the Apple Watch. With the release of the new MacBook, it appears that the noise which had arrived with the iMac G3 during the late 90s is now on its way out.

The new computer does not make any sound when it has been turned on and this probably makes some sense that it tends to turn on each time it is opened. This also means that it has taken away one of the most iconic things regarding Macs.

The start-up sound could be one of the oldest things which is eliminated from the new computer. The company has also done away with its popular MagSafe charging technology together with the other ports and has included new features such as the touchscreen in the keyboard.

Friday, August 12, 2016

Apple Said to Plan First Pro Laptop Overhaul in Four Years

mac pro

MacBook Pro Laptop – Thinner/Touch Screen Strip/Powerful/Efficient

According to some source, Apple is organizing its first significant overhaul of its MacBook Pro laptop line in over four years and will be utilising one of its older products in helping to reverse two quarters of sliding sales. The latest notebooks would be thinner, comprising of a touch screen strip for function keys and would be provided with more powerful as well as efficient graphics processors for expert users like video gamers, as per unnamed source.

The updated computers is said to be in advanced testing since early this year within Apple, as reported by some source who did not wish to be identified discussing the product before its release. As per some source, the MacBook Pros are not likely to be unveiled at an event which has been scheduled for September 7 to introduce the next-generation versions of the iPhone.

Spokesman Bill Evans of Apple refrained from commenting. Steve Jobs, co-founder of Apple signalled the tablets as probable laptop replacements by stating the iPad as a `post-PC’ device when it had been launched in 2010 though products such as the MacBook Pro had portrayed amazing flexibility. The sales of Macs inclusive of Pro line had ascended by 6% to $25.5 billion in the last fiscal year, while iPad sales fell 23% to $23.2 billion.

Organic Light-Emitting Diodes

MacBook Pro’s overhaul this year is targeted at increasing notebook sales at a time when consumers seem to be taking longer in buying or replacing iPads. Apple research has advised customers to upgrade iPad approximately every three years, while purchasing new iPhones every 18 to 24 months as per source familiar with the strategy of Apple.

This helps in understanding why iPad sales had tumbled from a peak in 2013. The most noteworthy addition to the latest MacBook Pro is a secondary display directly above the keyboard which tends to replace the standard function key row. As an alternative to physical key, a strip-like screen would be functioning on an as-needed basis which seems to fit the present job or use.

The smaller display would be utilising Organic Light-Emitting Diodes, which is thinner, lighter with a sharper screen technology, as per Ming-Chi Kuo, analyst of KGI Securities who mentioned it earlier this year. The objective of Apple with regards to the dedicated function display is to simplify keyboard shortcuts which is usually utilised by experienced users.

Casing – Shallower Curves Around Edges

The panel is said to theoretically portray media playback controls when iTunes is open though it would be displaying editing commands such as cut and paste during word processing work, according to some source. Moreover the display would also permit Apple to add new buttons through software updates instead of, through more costly slower hardware recharges.

The new top-of-the-line MacBook Pros would be slightly thinner than the prevailing models though are not narrow like the MacBook Air and modern 12-inch MacBook, according to sources. The fresh MacBook Pros have a smaller footprint than the present models and the casing tends to have shallower curves around the edges.

The source had also informed that the pressure-sensitive trackpad also seemed to be slightly wider. The new design would comprise of USB-C technology, a multifunctional kind of port which can manage charging, data transfers and display connectivity. Apple is also considering gray, gold and silver colours to its new line of product like the other products such as iPhone, iPad and the 12-inch MacBook. I

t is not known whether the coloured Pro laptops would be made available when the new line would be released.

Saturday, April 23, 2016

Apple Releases new Rose Gold MacBook with Longer Battery Life


Apple MacBook – Faster Process Option, Rose Gold Finish Option

A year after its first release, Apple had updated its MacBook product line with faster process options, longer battery life and a rose gold finish option to go along with silver, grey and gold options that were earlier available. The 12-inch Retina display laptop now comes with an extra hour of battery life, improved graphic performance and new Intel processor, after the product line presented a comeback last March. Before last year’s announcement, Apple had not restored the MacBook range since 2010, concentrating on the thinner MacBook Air and the more powerful MacBook Pro.

The weight of the new model is two pounds, measuring 13.1mm thick, making it the thinnest, lightest laptop of Apple till date. It comprises of sixth-generation dual-core Intel Core M processors, ranging from 1.1GHz to 1.3GHz based on configuration, 8GB of memory with around 10 hours of wireless internet browsing, according to the company. Apple has also stated that it has upgraded the MacBook’s memory to a faster 1766 MHz module from the 1600MHz version in last year’s computer and the integrated graphics are bounded to Intel’s more powerful 515 module with a potential of 25% improved performance.

Likely to Feature Integrated Version of Digital Assistant Siri

Last Apple had initially introduced rose gold as a colour option with the release of the luxury Edition Apple Watch last April, prior to extending the shade to the iPhone 6s and iPhone 6s Plus last September as well as Apple Watch Sport, before recently adding it to its 9.7 inch iPad. Though the latest MacBooks are shipped with OS X El Capitan, Apple will probably reveal its new version of Mac software during the annual developer’s conference WWDC which is said to begin on Monday June 13.

For the first time, after testing it for four years, OS X 10.12 is likely to feature an integrated version of digital assistant Siri. The latest software would comprise of a Siri microphone icon on the Menu bar which, when it is clicked would launch a dark background with coloured waves just the way it tends to appear across iPhone, iPad and the Apple Watch.

Implanting Siri in Mac’s infrastructure tends to be reasonable, Apple has been very clear regarding how it foresees its numerous devices working together cross-platforms. Announced at WWDC 2014, its Continuity umbrella comprises of a range of latest features which were designed as a first push towards seamless assimilated in the middle of the systems.

Remarkable Difference in the New Model

While the name of OS X 10.12 tends to be a mystery, there is a possibility of it being inspired by a Californian landmark or a location according to the most recent releases of Apple – El Capitan, Yosemite and Mavericks. It is very likely to be showcased along with iOS 10, the latest operating system for iPhone and iPad in June. Updates on watchOS for Apple Watch as well as tvOS for Apple TV are also anticipated. The new processors together with faster memory, is expected to make a remarkable difference in the new model.

 The pricing will begin at £1,049 for a 1.1 GHz dual core Intel Core m3 processor with Turbo Boost speeds to around 2.2 GHz, 8 GB memory together with 256GB of flash storage. It would increase to £1,299 for 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speed to 2.7 GHz, 8GB of memory and 512GB of flash storage.

Thursday, November 26, 2015

Apple may Launch Macbook Air 2016 on Black Friday Weekend


Apple’s launch – Macbook Air 2016 Laptop on Black Friday Weekend

It has been rumoured that Apple intends to launch its Macbook Air 2016 laptop on Black Friday weekend falling on November 27 this year. If the rumours tend to be true, the latest Macbook Pro may have several problems with good sales inclusive of great deals for earlier Apple devices together with other products, according to online sources.

 The report by the source states that Apple would be releasing its lightweight laptop early to match up with the beginning of the festive shopping season in the US. But a Black Friday release would be taking away the response from Apple’s new Macbook model since several of the shoppers would be looking out for some appealing deals during the shopping weekend.

It is said that Apple has delayed the launch of the new varieties of Macbook Air as well as Macbook Pro in order that the laptops do not tend to dominate the company’s latest gadget, the iPad Pro. It is likely that theMacbook Air 2016 would pack an Intel Skylake U-chipset under the hood and would be running El Capitan, which is the latest version of Apple’s desktop OS.

Powered by A9X Processor – Various Storage Options

The iPad Pro is provided with a 12.9 inch display together with a stylus known as the Apple Pencil, along with a woven nylon keyboard called the Smart Keyboard. It is powered by an A9X processor with 4 GB of RAM and would be made available in various options of storage.

The Macbook Air is said to be the most powerful laptop of Apple’s till date besides being powered by Intel’s Skylak U-chipset as well as run on El Capitan which is the tech giant’s new operating system. There are plans also that the latest models would be much sleeker which would not be surprising, but would be provided with a Type-C USB port.

 Talks are also on that the new models would be having more powerful RAM as well as Force Touch technology. The Macbook Pro 2016 is also likely to comprise of the same Skylake processor but would probably come in December due to chip found under the code AAPLJ951 in El Capitan.

Two Display Options/Improved Battery/Retina Display

Besides this, others rumour that it includes two display options, a 13 inch screen and a 15 inch screen with improved battery life. MNR Daily has also added that it would most likely be provided with Retina display also.Since Apple had decided to skip their announcement at the time of the company’s unveiling of latest products in September, the new laptops have been subjected to rumours.

 It was earlier reported that Macbook Air 2016 would be launched in time this Christmas while the Macbook Pro 2016 would be made available in spring 2016. Besides this there are reports also that the two new Apple laptops had been delayed to make way for the newly released iPad Pro.

MNR Daily noted that Apple did not desire that the Macbook 2016 should compete with the new iPad which would affect the sales from it.According to the Vine Report, Apple supporters have been wondering on the official launch Macbook Pro 2016 and the Macbook Air 2016since then, making predictions ranging from November to January 2016.

Thursday, January 8, 2015

The Next Version of USB is the Key to Apple's New MacBook

Apple’s all New MacBook Air for 2015

Apple is on its way in preparing an all-new MacBook Air for 2015 and is working towards a thinner and a totally redesigned MacBook. Reports from 9to5Mac claims, that Apple’s next notebook would be a 12-inch MacBook Air, wherein this new design comes with jettisons standards type, like a full sized USB ports, MegSafe connectors and SD slots in favour of a thinner and lighter body together with a higher resolution display.

Sources who have utilised the internal prototype version of the forthcoming computer, have given details with regards to the machine together with their artist renditions of the latest MacBook Air and a first close look at its first major step in mobile Mac computing from the time the Retina MacBook Pro had been launched in 2012.

The revamped MacBook Air will have a 12 inch screen and will be much narrower than the prevailing 11 inch MacBook Air and the bezels surrounding the MacBook Air screen are shrunk for the display panel and keyboard could take up a larger usable area of the laptop. The keyboard has been changed, placing them together utilising less space with a few key changes like the power button for instance, has been moved to the left upper corner area, towards the left of the escape key.

USB Type-C – Smaller/Faster/Reversible Cable

Besides this, the travel on the trackpad has also been removed keeping in mind to have a slim laptop. Users need to be aware that the new MacBook Air would be coming with only two ports, such as a headphone jack and a single USB Type-C port and it is difficult to imagine a MacBook without a Thunderbolt Connection or MagSafe charger, though the new specification of USB supports driving displays together with device charging.

There are two kinds of technology which Apple needs to take up – USB Type-C and a processor which could run well enough in helping to achieve a thin design without a fan. USB Type-C is the most important with a smaller, faster and reversible cable that will make the device thinner in the future. It could also serve as a power cable and display for devices and would need a single small port for all functions on a laptop.

Thin/Light/Small Laptop

The next thing that Apple would need after the USB-C is the processor and laptop developers are planning to launch laptops with Intel’s latest Broadwell processors though the chip continues to run hot enough with a need of a fan, which a 12-inch MacBook could do without it.

Apple could probably use the Intel Core M processor in order to keep it cool making sure that the battery life is appropriate, which the Company is striving to achieve with MacBook for several years now. This would mean that the MacBook would be comparatively thin, light as well as small though may not be a powerful machine.

The Core M will be capable to power the rumoured high res screen and such screens are standard on most mid-range as well as on some low cost laptop this year, but not a hit. On the contrary, it would be a little machine used for browsing, video watching or other purpose which would involve typing.

Saturday, May 3, 2014

Apple Making The MacBook Air Cheaper And Efficient

MacBook Air
Apple the Cupertino tech giant, the finest laptop and computer making company is all set in making its smallest Mac available to users at reduced price with upgraded processor ina bid to attract new buyers. It has been reported that Apple has dropped its prices on the laptops and will now be selling the cheapest 11.6 inch MacBook Air Model at $899 instead of $999 making the MacBook

Air a lot cheaper and efficient. This means that all Apple fans can now opt for a lighter, cheaper alternative to the MacBook Pro with this price cut with an additional $100 for Retina display if they desire the same.Besides the entry level 13.3 inch Air also saw a $100 slash to $999 from $1,099 and all Apple users in UK now will be getting an even better deal of £100 price cut in the Air line.

The 11.6 inch Air will now start at £749 and the 13.3 inch model will be at £849. These entry models come with 128 GB flash storage and 4 GB of memory and the higher end version comes with a 256 GB solid state drive which also comes with a price cut of $100 in US and £100 in the UK.

The New Air Models Standard and Faster

The new Air models will now come with a standard and faster 1.4 GHz Intel Core i5 processor instead of the 1.3 GHz chip being a minor performance upgrade though the fourth generation Intel Core Haswell process would be more efficient in various ways like power efficiency or cooling with these manufacturing improvements.

Intel’s latest Haswell processor offers a great boost in speed and its main advantage is that it conserves power where the 11 inch and 13 inch MacBook Air notebooks offer around nine to twelve hours of battery life respectively.

Better Battery Life

The main upgrade versions are better battery life with additional iTunes and free iLife together with iWork according to Apple. iTunes movie playback times increases to 12 hours on the 13 inch notebook while the 11 inch will get 9 hours adding to two additional hours of playback time with the updated MacBook Air.

The iLife and iWork comes free with every new Mac.Besides the price cut and the upgrading of the processor, the MacBook Air line remains unchanged though speculations are on that a redesigned Air would be coming up later this year with NPD DisplaySearch and many others hoping that Apple would release a thinner, 12 inch MacBook Air model along with a Retina display, since the Apple’s most portable laptops of 11.6 inch and 13.3 inch are non-Retina resolution displays powered by Intel’s HD 5000 graphics. Most of the users would find the new starting price an attractive offer with both a price drop and a processor boast.

MacBook Air has not seen any major redesigns since 2010 and the new price drop MacBook Air is now available online and in stores for interested users. Macmyth provides the latest updates on Apple technology; do visit the site to get acquainted with the latest updates on technology.

Saturday, August 24, 2013

PNY Storedge provides 128 GB of additional memory in Macbook

PNY Storedge has introduced the  a solution for Apple's Macbooks that fits into the SD card slot and up to 128 GB of additional space allows. Macbooks with fixed SSD is ideal for this option. The Storedge looks like a scaled-SD card that only so far as it is out of the Macbook is necessary so that they can be pulled out again. Compared with SDXC cards Storedge the cards, however, are not exactly a bargain. The 64-GB module costs around 100 dollars and the model with 128 GB is offered for $ 200. A similar idea how PNY Storedge had is also used by the manufacturer of the adapter Nifty Drive, which was successfully funded via Kickstarter. The Nifty Drive has no own memory, but is equipped with a micro SD card and then sunk completely into the memory card slot of the Macbook. To fish out the adapter again, a paper clip or a similar pointed object must be used. The Macbook Air and the MacBook Pro with Retina screen cannot upgrade from Apple later with more SSD storage. A maximum of 768 GB SSDs orderable, but the memory is very expensive. For example, the MacBook Pro 13-inch large screen instead prefers to 256 GB 128 GB of memory; you must pay an additional fee of 200 Euros. For the upgrade to 768 GB even may cost around 900 Euros.

Thursday, August 1, 2013

Why Should You Insure Your MacBook?

MacBooks are Apple's version of the laptop. These devices offer plenty of speed and power, combined with sleek looks, to allow you to do everything from play games to create art, surf on the internet, and write up important documents and presentations for your job. When you decide to invest in a MacBook, you are ready to hold onto your device for many years to come and reap the most benefits from it as possible. But what happens when things go wrong? Will your loss be covered?
Anyone who purchases a MacBook should seriously consider investing in an insurance plan. If you are not sure why you would need one for your computer, continue reading to learn the reasons why this is so important.

Protecting an Expensive Investment

If you purchase a MacBook for yourself or for a family member, you want to do your best to protect your expensive investment. The only way to really do this is to purchase an insurance plan that will cover a variety of situations in which you would otherwise be responsible for spending money to repair or replace your Apple product.

Accidental Damage is Covered

If you accidentally damage your very expensive MacBook by dropping it, for example, or even spilling a beverage onto its keyboard, a good insurance policy will have you covered. The insurer will be able to cover the costs of the repairs or, if the MacBook is too damaged, the insurer will cover the cost of replacing it for you. In this way, you do not lose a lot of time and can get back to work right away.

Cracked Screens are Covered

Apple products, despite being so powerful, are surprisingly fragile. The screens on these devices, too, are especially delicate, so you need to take a lot of care to maintain the screen on your MacBook. But, accidents happen that may cause it to become cracked, scratched, or smashed up. While your warranty may not cover the costs of repairing it, your insurance coverage will. So whether you did not properly pack your MacBook for a trip abroad or you accidentally dropped it and caused the screen to break, you can rest easy knowing the costs of repairing it will be covered for you.

Theft is Covered

Apple devices are extremely desirable to thieves who resell them on the black market. Some people will not think twice about taking your MacBook from you, and if that were to happen to you, you would lose everything, plus cover the cost of buying a brand new one. But with a policy like Protect Your Bubble MacBook insurance, the costs of getting a new laptop will be covered completely.

Breakdowns Are Covered

As computers age, they begin to operate more sluggishly and, eventually, they may even break down, sometimes out of nowhere. If this were to happen to your aged MacBook long after its warranty has expired, a great insurance policy will repair it at no cost to you so you can get it back soon.
Laura Ginn is a tech blogger who uses her MacBook for her writing assignments because she can take it wherever she goes, even when she travels. Because she knows how expensive her MacBook was, and how important her work is to her, she insured it to keep her investment safe.

Monday, July 15, 2013

MacBook Air in 2013

The good news is that all models of Macbook Air are having same processor and they have a 11 or 13 inch screen. Hence deciding how to select a MacBook Air is little bit confusing here we are going to give you some to choose a best suited model for you.The four models of MacBook Air 2013 differ only in the size of the screen and the amount of storage and all of them have the same processor (Intel Core i5-4250U 1.3GHz) and the same graphics chip (the Intel HD Graphics 5000). Hence it is not possible to choose one model over the other based on performance, and all are all the same in this regard. This parameter has nevertheless lost importance over the years. The MacBook Air has always been powerful enough for most everyday tasks like web browsing or office. For several generations, they may even face more intensive tasks: many users logically make MacBook Air their primary system. Of course, a MacBook Air will never be a gamer machine, but the new graphics chip allows them to run more than games from iOS or older titles. Of course, a MacBook Air will never be a graphics workstation, but it does not have major problems with Aperture or Lightroom on the ground. And of course, a MacBook Air is always a great "digital typewriter." If however you are looking for maximum power in a small footprint, take a look at the processor option. Core i5 is then replaced by a Core i7-4650U 1.7GHz able to climb to 3.3 GHz peak and therefore face Xcode, larger photos in Aperture or even footage in FCP X. For the first time, this option offers the good qualities of the MacBook Air: the price-performance ratio remains the same (12% more expensive, you get a machine 12% faster) and autonomy remains excellent.

The screen size is now more than ever a key factor in choosing a MacBook Air, since all are of equal configuration, it is not quite the same thing with an 11-inch MacBook Air and a MacBook Air 13 inches. The 11-inch MacBook Air is obviously more mobile, smaller and lighter than 13 inches. Its screen has a higher than the MacBook Pro 13-inch (1366 x 768 px) definition, but its 16:9 aspect ratio is a bit narrow in height. It is a little less comfortable and first made for the road with eight hours of battery life. However, do not forget that you can connect a MacBook Air to an external display (Thunderbolt / DisplayPort or HDMI / DVI / VGA via adapter). The MacBook Air 13-inch is a little more traditional: a full size keyboard and trackpad are as comfortable as those of the MacBook Pro. And a screen 1440 x 900 pixel is defined as the 13-inch MacBook Pro! It is a machine and all terrain use. It actually takes the place of the iBook or MacBook in the role of the machine quite capable, but no frills, at a reasonable price and with exceptional battery life of 12 hours.

While most of the MacBook Pro and iMac come with 8 GB of RAM, the MacBook Air comes with 4 GB of RAM. Apple sells its very expensive RAM, but you have no choice but to buy from it: the MacBook Air RAM modules are welded. Maybe if your budget is limited, choose staffing memory than storage. The SSD MacBook Air anyway narrow and require the use of external storage, so as to make the most economical choice and more beneficial in the long term. Again, you can never increase the RAM of the MacBook Air, then you will have no trouble to change his cap SSD or to add an external drive. Some probably expect Apple may finally decide to build the MacBook Air with a Retina display. It is true that the integrated graphics solutions make anything possible today, but this time Apple has special autonomy (up) and the price (down). Furthermore, the Retina large screens still suffer from problems of production and quality that still differs a little MacBook Air.

Monday, April 8, 2013

Top Reasons to Buy an Ultrabook or Macbook

The trend has been there. Laptops were getting thinner and thinner as consumers demanded products which are more lightweight and could comfortably fit in most of our bags .However consumers did not want machines that compromised performance over convenience, something two companies, Intel and Apple were able to achieve.

Intel developed the Ultrabook while Apple developed the Macbook and later the Macbook Air. These types of laptops can be considered to be notebooks, only slightly larger in size, thus named subnotebooks. Unlike Laptops, ultrabooks and the Macbook air do not have optical disk drives like the CD/DVD/Blu-ray disk drives and usually have only one Ethernet port and in some cases ,none. These features are removed to make the ultrabook and the Macbook as thin as possible. However, the performance of these subnotebooks is the same as of any laptop with most ultrabooks and Macbooks operating with i5 and i7 intel processors and with RAM reaching a maximum of 8GB just like most laptops. Ultrabooks and Macbooks differ in the sense that ultrabooks are manufactured by various manufacturers under the patent of Intel. The most popular ultrabooks are those of Samsung, Asus, Toshiba and Sony. Macbooks, now replaced by the Macbook Air are manufactured by Apple Inc. Although both machines run on Intel processors, the Ultrabook run on Windows while the Macbook use Linux.

There are several reasons why one may consider buying an ultrabook or a Macbook air:

Portability - This is probably the reason why they were invented in the first place. While laptops can be carried around in a suitcase, you can't toss most of the current laptops into your bag and even if you can, you only make the bag 6 to 7 pounds heavier. Most ultrabooks and Macbooks are only 3 pounds in weight and thin enough to fit in any bag.

Long Battery life - Most ultrabooks and Macbooks have at least 4 to 5 hours of battery life maxing out at 9 hours which is similar to the current battery life of most laptops. This is because today’s much smaller processors do not suck as much juice as previous versions.

Several concerns have been brought forward on whether ultrabooks and Macbooks can operate as fast as Laptops. This mainly depends on the kind of work being performed. For those into high end gaming, complex graphic design and editing movie videos, ultrabooks may not be up to par but for everything else, the ultrabook and Macbook will perform just as well as any laptop.

The absence of the CD/DVD drive is usually an upset to many. However, most of what we used to watch on DVD can now be streamed or downloaded from the internet and the storage of information has long since shifted to flash drives. However, for those who still love watching DVDs or Blu-ray Disks, there are external CD/DVD drives hat are thin and easy to carry around with your ultrabook or Macbook without adding any bulkiness to the subnotebook. As for the Ethernet port, most ultrabooks do come with a single Ethernet port, however if you intend to buy one which doesn't have one ensure that there is reliable Wifi in your area. An Ethernet port however other important functions other than cable internet thus it is usually recommended that one buys an ultrabook that has an Ethernet port.

Overall, if you want the speed and performance of a laptop without the bulkiness that comes with it, an ultrabook or a Macbook is a viable investment.

Harvey Norman Singapore offers great deals on Apple Macbook Pro and Apple Macbook Air models in 11-, 13-, and 15-inch sizes. They also offer a wide range of ultrabook models from top brands like Acer, Toshiba, Lenovo, Samsung, Asus, Sony, and HP.

Tuesday, February 12, 2013

MacBook Pro Retina and MacBook Air Prices Lowered

Apple has adjusted its notebook range Retina and the MacBook Air, changing some elements of their configurations and some prices. For Retina it involves both the 13 "released in October that the 15" June. This step has taken to make these machines more accessible to the wide spread community. Even its price was criticized at the time of their launch more particularly for the 13”. These price reductions definitely mitigate the reproaches. The actual tariff revision involved was not included for its phones. The Mac sales had declined to 15.2% as compared to the same quarter of the last year. This may be added possible reduction in the price and in the upstream production cost of these screens and their new arrival in the portable pc’s. the similar news about laptops could not be expected before this summer until the new arrival of Intel processors.

The price of 13 "MacBook Pro Retina starts from 1499 € instead of 1749 € with its Core i5 2.5 GHz and 128 GB SSD. Following model is € 1,699 instead of € 2,049 with 256 GB SSD and a sees its new processor frequency from 2.5 GHz to 2.6 GHz (Turbo Boost to 3.2 GHz instead of 3.1 GHz). Such adjustment of the family 13 "comes about five months after marketing.

The 15 "Retina always uses around a Core i7 processor with four cores. Its frequency from 2.3 GHz to 2.4 GHz for the first model and 2.6 GHz to 2.7 GHz for the most powerful. Model high end 15 "also takes 8 GB of RAM for 16 GB offer price fell to € 2199 and € 2799 instead of € 2279 and € 2899.

SSD options have also become more accessible, 256 GB, 512 GB and 768 GB are now at 200 €, 500 € and 900 € instead of 300 €, 800 € and 1300 €.

Note that one of the two MacBook Pro 15 " (standard screen), the top model at 2.6 GHz, has disappeared from the catalog ... or almost. In the state there are only 2 , 3 GHz to 1799 € instead of 1879 €., but by going into options include everything needed to make a custom machine (RAM, SSD, CPU and storage type). By configuring the laptop to find the Version removed, we gain a little less than 50 € on the old tariff.

Tuesday, October 25, 2011

Testing MacBook Pro 13 "2.7 GHz Core i7" Thunderbolt "(early 2011)

With the update to its line of MacBook Pro, Apple has not done in half measures: while the Core 2 Duo stagnated since 2009, the top model of MacBook Pro 13 "is now equipped with an Intel Core i7 processor with the highest frequency ever seen in a Mac with this diagonal screen, 2.7 GHz.

A small MacBook Pro with large processor

Little or nothing distinguishes this MacBook Pro 13 "Core i7's Core i5 little brother, the exterior design to its HD camera FaceTime through its port Thunerdbolt, we had the opportunity to describe in detail in our test MacBook Pro 13 "2.3 GHz Core i5" Thunderbolt ". Processor and graphics chip, meanwhile, are quite different.

Friday, September 30, 2011

Which MacBook Air and Mac mini 2011 to choose? - II

If the distinction between the different models of Mac mini may be fairly clear, the thing is more subtle with the MacBook Air: you can not directly oppose 11 "and 13", with two very different uses. This question is to be removed: the 11 "ultra-mobile but a little less independent, the 13" not necessarily much harder to transport and more autonomous. Both are thin, lightweight, have a screen with a resolution thrust, and are very comfortable to use thanks to its SSD.

Which MacBook Air and Mac mini 2011 to choose?

MacBook Air and Mac mini Mac are two very different, but the lines pose the same problem: four machine on one side, three on the other configuration options with a shovel ... was soon to hesitate between two models, even after they scanned sheet in detail, even after reading tests MacGeneration. Here are some items to help you choose. 

Wednesday, July 6, 2011

What is a pro for Apple?

The release of Final Cut Pro X two weeks ago illustrates the ambiguous relationship that maintains Apple with its business customers. A number of long-time users of Final Cut Studio felt "betrayed" by Apple considering that this version had many gaps and it was more like Final Cut Express, the light version of Final Cut Pro, only to the last.

Apple, the term "Pro" has been overused. It has been widely used in its products including its line of computers. There is one side, the Mac Pro and MacBook Pro, and the other, the iMac, the MacBook Air, MacBook and Mac mini. Although the Mac Pro may be a special case, none of these machines, however, is intended for a specific audience. Thus, the MacBook Air, originally designed for the executive wanting a lightweight and compact machine, does the same professionals that the happiness of students, for example. But what does the term Pro then?

These are not the interpretations that fail to tell the truth. Ken Seagall, the term Pro simply changed their meaning in the term of the Cupertino Company over time. He cites as evidence the Pro section of, which has not been revised since ... 2009. On this page, we have customer testimonials types of Apple: the war photographer, editor professional music producer, journalist ultramobile ... All are unique to fully exploit the Apple solutions and to have an almost unlimited IT budgets. In this design as a professional with the creative core target, Apple has moved to a definition a little less "ambitious" or perhaps less cliché. According to Ken Seagall, the term Pro at Apple now means "high performance model" whereas before it meant that it was something designed for professionals with extremely demanding requirements well above those of mortals.

This new service has to be the merit of being clear and involve more people. You use "up" your computer and its tools, you are a professional. This definition also is probably not denied by Sachin Agarwal, who has worked for more than 2002 to 2008 on Final Cut Pro. It is somehow the same opinion as Ron Brinkmann, the former head of Shake, which recently said that Apple did not care professionals. The market "Pro" as such is too small for Apple. The segment of interest above all is that of the professionals. This word is the fusion of the words "professional" and "consumer" (general public), a much wider segment in which Apple can better express them.

Sachin Agarwal said that when he was at Apple, the purpose of Final Cut Pro was not to engage in a race to the functionality, but to offer a powerful product, easy to use and much cheaper than the competition. To some extent, with Final Cut Pro X, Apple has entered a new phase. Left to sacrifice some features, the video tool is more affordable (at all points of view) than its predecessor.