Friday, August 12, 2016

Apple Said to Plan First Pro Laptop Overhaul in Four Years

mac pro

MacBook Pro Laptop – Thinner/Touch Screen Strip/Powerful/Efficient


According to some source, Apple is organizing its first significant overhaul of its MacBook Pro laptop line in over four years and will be utilising one of its older products in helping to reverse two quarters of sliding sales. The latest notebooks would be thinner, comprising of a touch screen strip for function keys and would be provided with more powerful as well as efficient graphics processors for expert users like video gamers, as per unnamed source.

The updated computers is said to be in advanced testing since early this year within Apple, as reported by some source who did not wish to be identified discussing the product before its release. As per some source, the MacBook Pros are not likely to be unveiled at an event which has been scheduled for September 7 to introduce the next-generation versions of the iPhone.

Spokesman Bill Evans of Apple refrained from commenting. Steve Jobs, co-founder of Apple signalled the tablets as probable laptop replacements by stating the iPad as a `post-PC’ device when it had been launched in 2010 though products such as the MacBook Pro had portrayed amazing flexibility. The sales of Macs inclusive of Pro line had ascended by 6% to $25.5 billion in the last fiscal year, while iPad sales fell 23% to $23.2 billion.

Organic Light-Emitting Diodes


MacBook Pro’s overhaul this year is targeted at increasing notebook sales at a time when consumers seem to be taking longer in buying or replacing iPads. Apple research has advised customers to upgrade iPad approximately every three years, while purchasing new iPhones every 18 to 24 months as per source familiar with the strategy of Apple.

This helps in understanding why iPad sales had tumbled from a peak in 2013. The most noteworthy addition to the latest MacBook Pro is a secondary display directly above the keyboard which tends to replace the standard function key row. As an alternative to physical key, a strip-like screen would be functioning on an as-needed basis which seems to fit the present job or use.

The smaller display would be utilising Organic Light-Emitting Diodes, which is thinner, lighter with a sharper screen technology, as per Ming-Chi Kuo, analyst of KGI Securities who mentioned it earlier this year. The objective of Apple with regards to the dedicated function display is to simplify keyboard shortcuts which is usually utilised by experienced users.

Casing – Shallower Curves Around Edges


The panel is said to theoretically portray media playback controls when iTunes is open though it would be displaying editing commands such as cut and paste during word processing work, according to some source. Moreover the display would also permit Apple to add new buttons through software updates instead of, through more costly slower hardware recharges.

The new top-of-the-line MacBook Pros would be slightly thinner than the prevailing models though are not narrow like the MacBook Air and modern 12-inch MacBook, according to sources. The fresh MacBook Pros have a smaller footprint than the present models and the casing tends to have shallower curves around the edges.

The source had also informed that the pressure-sensitive trackpad also seemed to be slightly wider. The new design would comprise of USB-C technology, a multifunctional kind of port which can manage charging, data transfers and display connectivity. Apple is also considering gray, gold and silver colours to its new line of product like the other products such as iPhone, iPad and the 12-inch MacBook. I

t is not known whether the coloured Pro laptops would be made available when the new line would be released.

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