Apple’s Deal with Chip Designer Renesas

Apple, it is reported by Japan’s largest business daily, is likely to buy the unit of a Japan based chipmaker that makes display related chip for Smartphone and is looking into acquiring controlling interest and eyeing the unit of Renesas Electronics that would help to improve image sharpness and battery life. Renesas SP Drivers is a joint venture between Renesas, Sharp and Taiwan’s Powerchip and Apple would acquire Renesas’s entire 55 percent stake for 50 billion yen ($479 million).

If the deal gets struck with Renesas, Sharp Corp would be selling all its shares in Renesas SP Drivers to Apple if the US company requests for such a transaction after a deal with Renesas, it was reported.

Sharp owns about 25 percent of the venture with Powerchip handling the manufacturing, holds the remaining 20 percent. According to Nikkei, Renesas SP Drivers being a leading supplier of driver and controller chips for small and midsize LCDs has a share of around one third of the global market. Display driver and controller chips both play a key role in the display’s quality, power efficiency and performance.

Improvement on Future iPhones

Apple’s discussion with Renesas comes as an improvement on future iPhone with larger displays for users familiar with it. As mobile screens grow larger and sharper, handset makers are heading in finding ways to make phone displays more energy efficient making them thinner.

According to Sanford C. Bernstein analyst Mark Newman, he states that `for iPhone to maintain its premium image, it has to keep pushing its technology forward especially in displays’, which is very true since user are always seeking to get more updated versions on their products.

Chip Expertise In-house

With the share of the Smartphone market falling, Apple it seems to be bringing in more chip expertise in-house heading in being a chip giant. Apple has already bought in a host of chip related companies which include PA Semi that designed and sold semi conductors and Intrinsity, a designer of ARM processor cores.

Both these chip companies have enabled Apple to move processor design expertise in-house, the result of which can be seen in cutting edge silicon like the 64 bit A7 which powers the iPhone 5S, iPad Mini Retina as well as iPad Air. According to business daily, it was reported that Apple expects to complete the stake purchase by summer and most of the unit’s 240 or more, employees in Japan are likely to stay on after the transfer that Apple is keen on completing in summer.

As Apple has relied on multiple suppliers for components, to gets all its iPhone liquid crystal display chips from Renesas SP and with image quality being a crucial thing for Smartphone, Apple probably would want to meld the design of core display components into an overall product development.

Apple acquired Israel based flash memory startup Anobit in 2012 and recently purchased PrimeSense, the 3D sensor company behind the Microsoft’s Kinect sensor. Apple’s share fell to 15.2% last year on global Smartphone shipments, with less than half of archrival Samsung with China’s Huawei along with other low cost competitors hot on its tail.

Microsoft Brings Office Suite to Apple’s iPad" For Free

Office Suite Version in Word/Excel/PowerPoint

It is reported that Microsoft will be bringing its Office Suite of products to the iPads driving the point home of its long rumored version of Microsoft Office for iPads which trailed the iPhone and Android versions of software by nine months with the software going live in the iOS App Store, very soon. The Office Suite version comes with Word, Excel and PowerPoint and is available only for iPads running and can create and edit files created in other versions of the software.

They also feature the same OneDrive integration as the Windows as well as mobile version; the tablet application seems to be more capable than the mobile versions. Microsoft states that the app will preserve the formatting and visual fidelity of documents which are created on other platforms. This application would be available at no cost, though it comes with some strings attached.

Users can download the application from the App Store without an Office 365 subscription wherein they can only view and read data files but not edit them. If the need to create, improve or edit documents, an Office 365 subscription would be needed which would cost around $100 a year, as related by Business Insider.

Empowering to be Productive Across all Devices

Office seems to be the most important product for Microsoft. Microsoft is taking the risk of making Office irrelevant and though it is a bit late, its decision could be right in deciding to bring Office to the iPad. Microsoft CEO, Satya Nadella, states that Microsoft is willing to take risk and this move seemed important since it indicates a mindset change at Microsoft.

According to Microsoft, Office for the iPad does not seem to be an altered version of the Windows suite but made brand new for the iPad which appears to blend in smoothly on the iPad and according to Business Insider, Microsoft had invested in making the transition seamless. Microsoft has also stated that bringing Office to iPad was a way to empower people enabling them to be productive and work more across all devices.

Value Added Features

The Office for iPad in general retains some of the value added features which could be associated with Office inclusive of the ability in tracking changes and co-author documents. While tracking changes on its part does take up bulk of the Review menu in Word for iPad, it does seems to be well implemented and co-authoring support enables users to work on a document simultaneously.

Apple on its part is very much excited that the software is coming to its ecosystem. Apple spokesperson, Trudy Muller informed CNET in an email stating that they were excited that Office is coming to iPad mentioning that it was a new addition to its many existing productivity app already available for the tablet like iWork, Evernote and Paper by FiftyThree.

A Quiet update to Office Mobile for iPhone has also been issued by Microsoft and the version 1.1 of the software updates the application for iOS 7 eliminating the requirement of Office subscription. Moreover the viewing and editing of documents stored in OneDrive would be free to the user with Microsoft account irrespective of their subscription status.

My Passport Pro – Thunderbolt Powered Dual Drive Solution

Western Digital (NASDAQ:WDC) Company and world leader in storage solution recently introduced My Passport Pro, one of the first portable Thunderbolt powered dual drive solution, enabling creative professionals as well as enthusiasts, high performance and capacity in mobile solution. With user selectable RAID functionality, for MAC system, it delivers the needed performance for the most demanding application without the power adapter or extra cable and is available in the capacities of 2 TB and 4 TB. The drive is suitable for graphics professional on the lookout for high performance or consumers in need of reliable mirroring.

Western Digital’s slim line Passport drive is a good option for portable back-ups and is fairly a conventional hard drives with capabilities of high speed storage. My Passport Pro includes a Thunderbolt interface with twin hard disk which by default come configured as RAID 0 (striping) for maximum performance. WD’s Drive Utilities software can also be used to change configuration to RAID 1 (mirroring) for extra data processing, plain old JBOD for disks and will be available on OS X desktop.

Reliable for Creative Work

My Passport Pro is quite reliable to get the creative work from the field back to the studio which is powered by integrated Thunderbolt cable for true portability with speed as high as 233 MB/s for most of the demanding applications. There is no USB 3.0/2.0 port as the USB would not provide sufficient power for two internal disks and it cannot be used with older pre Thunderbolt Macs. Executive Vice President of branded products and worldwide sales, WD, Jim Welsh, states that `the only Thunderbolt dual drive solution that’s bus powered, WD’s My Passport Pro enhances the workflow of mobile creative professionals by providing fast transfers and data protection for the large amounts of digital content generated outside the studio.

He further stated that `from photographers, videographers and musicians to graphic designers and architects, people depending on portable storage for their livelihood would find My Passport Pro defining a new level of performance, reliability, especially portability’.

My Passport Pro Enables Video Manipulation 

According to Jason Ziller, Intel’s Director of Thunderbolt Marketing, he states that by combining dual storage drives on a portable, bus powered device, the My Passport Pro from WD is a powerful storage solution with high capacity for prevailing demanding users’. Powered directly through the integrated Thunderbolt cable, a design unique to WD, besides providing super fast transfer, also has edit and backup capabilities.

Superior to both FireWire 800 and USB 3.0, the Thunderbolt integrated technology of My Passport Pro enables video manipulation which is quick and easy with the ability to copy a 22 GB high definition video file in half the time that is required by a USB 3.0 drive working in RAID 0 formats. My Passport Pro, consisting of two 2.5 inch hard drives is housed in a sleek aluminum enclosure and is thoroughly shock tested for extra durability for reliable performance when working on the go. It will be available immediately by Apple and other major consumer electronics retailers as well as etailers and the pricing for the 2TB My Passport Pro will be $299.99 while the 4TB will be $429.99 USD.

The Transporter Developer Program By Connected Data

Connected Data has officially announced the Transporter developer program for its transporter platform which will enable third party iOS and OS X developers to integrate their apps with Transporter cloud features together with sync features in their desktop and mobile apps. This announcement is a move that envisages Connected Data challenge with alternatives like Dropbox, Google Drive and Box. Transporter a private cloud storage platform enables to turn any USB drive with Transporter Sync or local storage, original Transporter into a personal cloud storage space which is private and does not have any monthly charges. Brief announcement by Apple has also been done, encouraging application sellers to employ the Transporter tool and discussing Mac addresses in iOS7 while registered developers are now informed that they can use Transporter to deliver localized App Store metadata in bulk.

Transporter – Good Performer

Transporter at $199, is an internet connected 500 GB hard drive which helps users to set up their own private cloud providing access from desktop and mobile with the help of dedicated iOS app, with Dedicated Data adding Dropbox inspired Camera upload feature to the app enabling it to automatically send contents to iOS Photos app over to Transporter. On the other hand, Transporter Sync at $99 is a hockey pucked-sized device which users can attach to external HDD to achieve a similar setup. The Transporter Sync enables the user to use the unused spared hard drive if available into a private cloud, much under $100. The Transporter though not super fast while trying to upload data, is a good performance when the need to access data arises. It is also easy to use as Dropbox while replicating data across location and is far quite cheaper.

Transporter correctly format XML file and locate app metadata 

Being an Apple developed command line delivery tool, the Transporter can also be used to deploy screenshots, rights, pricing and much more. Moreover, the tool can also locate app metadata and correctly format the XML file and developers intending to employ the tool could download the Transporter user guide. The tool can also find app metadata to correctly format the XML file. Developers looking to employ the tool are encouraged to download the Transporter User Guide. Connected Data had also reported that the initial partners for the Transporter developer program will be Smile’s PDFpen for iPad and Readdle’s Scanner Pro who will be receiving updates adding Transporter’s platform as a sync option. Besides these, PrintCentral, hopTo and Trial Pad are also among Connected Data’s partners for the new developer program.

Transporter, a Seamless way to Privately Share, Store, Access

The new program would also be offering consumers as well as businesses, a seamless way to privately share, store as well as access files from any devices, from their favorite applications. Transporter was designed to deliver great experience which users can expect from the cloud native Finder – Explorer integration, automatic sync which can be accessed from anywhere with unlimited sharing without the need of the privacy concerns. Its ecosystem covers millions of users who would be interested in private storage alternative and by integrating the app with Transporter, users can reach a huge growing audience and get a great deal of Transporter experience.

Connected Data Updates 4-Bay Drobo Storage System

4 Bay Storage Devices with Enhanced Support

Connected Data, recently announced that Drobo Gen3, the next generation 4 bay storage devices, a new feature concurrent with its release of the new array, is much faster and cheaper than the previous Drobo models. Its enhanced support also features Apple’s Time Machine backups and Mac owners can now avail the improved Time Machine support in the Drobo Gen3 wherein instead of using an entire drive for Time Machine, they can now maximize their data storage space by way of allocating a fixed amount of capacity for their Time Machine derived backups. If the Drobo array is connected to the favorite Mac and used for Time Machine backup, the backups would take up the entire capacity of the array. It is now possible to set aside part of the total capacity of the Drobo array and work with Time Machine making provision for additional capacity for daily storage.

Drobo’s BeyondRAID Protect Data From Hard Disk

The Drobo 4-bay sports a pair of USB 3.0 ports, priced at US$349 for bare box which can begin filling with any 3.5” SATA II/III drives that one may have. Drobo’s BeyondRAID technology enables the user to mix and match drives in order to start off with smaller drives and change them with higher capacity drives according to their choice. The Drobo is the latest generation storing device and holds true to its design and simplicity making it the most favored desktop storage and protection data solution. Drobe’s BeyondRAID storage technology protects data from hard disk crash which is simple for any user to operate and no expertise is needed to ensure that the data is safe and protected. As long as there is more than a single disk in Drobo, all data on Drobo can be safe even if any of the hard disk tends to fail. Drobo is the easiest array anyone can manage wherein if a drive fails, all that needs to be done is to slid it out and plug in a new one without any tools. Drobo utilizes simple form of thin provisioning enabling the OS in believing it has more capacity than it does and when a larger drive is added the need to reformat and reload your data is not needed.

Dual Failure Protection

Besides this, the new Drobo also features a redesigned architecture with improved speed which is about three times faster than the prevailing ones and array rebuild times which is four times faster than before. Moreover the company has also provided battery backup, giving the new entry more protection from power problems by temporarily storing in progress transactions till the power gets restored. Consumers can opt for dual failure protection, which can reduce the total capacity though it would mean two drives which may tend to fail but with the data safe, this feature could be helpful. Current Drobo owners interesting in migrating to the new device can avail the company’s offer of $50 discount while purchasing the new Drobo through the company’s online store. This deal would be available through June 9, 2014 on sales made through their stores as well as some authorized resellers and the devices will be shipped in late April.

Apple’s GT Advanced Sapphire Plant

Apple is progressing in building its manufacturing presence in the US, its new plant in Mesa, Arizona and the GT Advanced Sapphire plant, a large nondescript building seems to reach completion with AppleInsider receiving a batch of photos showing the recent progress. It was stated that the construction personnel have been working round the clock and mostly at weekends in order to get the job completed by June this year. The documents filed with the US International Trade Administration in January has revealed Apple’s `go live', focused date was somewhere in February and the plant would probably be partially active as the construction reaches completion. It is said that the Apple GT Advanced factory under the code name Project Cascade is responsible in the production of a new sapphire part which is bound for consumer Apple device while some speculate that the component will be either a replacement part for the current hardware like the iPhone screen or could be something new.

Powered by Renewable Energy

It is rumored that around the local electrical industry in Arizona, Apple could be going in for a project expansion into a building on the site which was previously owned by photovoltaic panel maker First Solar and the purpose of the support structure is yet unknown. The project will make provision to bring around 2,000 local jobs and the building will be completely powered by renewable energy. Apple uses sapphire which is an incredible and a durable material which has been used in small parts of the iPhone, the protective glass over the camera sensor and the Touch ID sensor in the iPhone 5s is made of sapphire as well. This sapphire glass will be made at the Mesa plant together with GT Advanced Technologies.

Manufacturing Equipments by GT

It is reported that the Arizona Governor, Janice Brewer stated that `Apple is indisputably one of the world’s most innovative companies and that he is thrilled to welcome them to Arizona. He further states that Apple will have an incredibly positive economic impact for Arizona and its decision to locate here speaks volumes about the friendly, pro-business climate that has been created for the past four years. Their investment in renewable energy will also be greening their power grid and create significant new solar and geothermal power sources for the state’. GT Technologies will also be providing all the manufacturing equipment per a multi-year agreement to Apple and when the facility is up and running it would be providing around seven hundred jobs.

Sapphire Glass – Key Component for Future Devices

Apple’s interest in sapphire glass indicates that it could be more of a key component for the future devices. Touch ID would eventually make its way to iPad and then there could be the possibility of Apple switching to sapphire display. Sapphire being a highly durable glass could also be a best for choice for wearable. According to a statement made by spokeswoman, Kristin Huguet to AllThingsD, she states that they are proud to expand their domestic manufacturing initiative with a new facility in Arizona, creating more than 2,000 jobs in engineering, manufacturing and construction and that this new plant will make components for Apple products which will run on 100% renewable energy from the very first day.

New Apple TV

Apple’s New Device with Quick Processor

It is reported by Bloomberg, that Apple had held negotiation meeting with Time Warner Cable somewhere in the middle of last year along with other potential partners for video content and an agreement with Time Warner Cable could probably mark the first deal with a satellite or cable company. The new device will be a successor to the current Apple TV which is in the process of testing and is likely to be announced towards April for sale by Christmas, it was reported. It would be a set top box instead of the full fledged TV set and that the product would include revamped operating system in line with iOS. It is also said that the new device which plugs into a television set would have a quick processor unlike the earlier version with an upgraded interface enabling people to navigate between TV shows, movies, together with other online content. The Time Warner deal would enable Apple TV customers with a wider choice of live TV channels while at the moment customers can access only a limited number of individual channel apps some of which worth mention are ESPN, HBO, ABC, PBS, Bloomberg TV, Disney, etc.

Time Warner Deal to be Finalized Soon

According to Apple Chief Executive Officer, Tim Cook, he states that the year would be full of new production introduction. It is also reported that Time Warner who had been in talks with Apple for over a year now would be willing to hand over the reins of the customer facing user interface to Apple and that the deal would be finalized very soon. Apple who is aiming to make the device available for sale by the time Christmas approaches is a bit uncertain on the release date since the company is still in the process of securing new agreements with programming together with distribution partners, which was anonymously stated.

New Apple TV with Added Support for Apps

With reference to a new Apple TV hardware which was discovered earlier this week, in a recent release of iOS 7, rumors indicated that a new Apple TV would now see added support for apps as well as Bluetooth game controllers in the forthcoming months. Towards the end of January, Apple TV had received new prominence on the Apple Online Store with suggestions that the platform could be developed into more than just a hobby. The long delay between introduction of the new entry and its launch is something which Apple is capable of handling as it is a known fact that Apple prefers to announce and release products in a short period of time. As Apple has been developing the new strategy for Apple TV, these past few years, there are issues as well as legalities relating in establishing partnerships with the movies and television distribution companies which it seems may make this venture of Apple TV content experience not much of a difference from the current and past Apple TV models. Apple co-founder, Steve Jobs, showed big ambition for the television issue while speaking to Walter Isaacson. We need to wait and watch of what lies in store with the launch of Apple’s new entry. Do visit Macmyth for updated information on Apple News.

Apple Intending to Update its Library of Emojis

Apple, Google and Microsoft together with other tech firms design their own versions of their 800 basic emoji characters and how they ought to appear. Apple it was reported has vowed that it will now update its library of emoticons and smileys called emojis to fill the diversity gap after the complaints of celebrities about the cartoon emoticons lacking diversity which was conveyed through email by MTV Act blogger Joey Parker to Apple CEO Tim Cook and received a reply from Katie Cotton, Apple’s Vice President of worldwide corporate communication, stating that their emoji characters were based on the Unicode standard which was necessary for them to be displayed properly across many platforms with a need of more diversity in the emoji character set and that they have been working closely with the Unicode Consortium in an effort to update their standard’. Cotton though did not make a mention on when Apple intends to update its emojis.

More Ethnic Diversity in Range of Emoji

Apple it was said wants more ethnic diversity in the basic range of emoji that are available to text messaging apps, adding that it was operating the body responsible in deciding the range of standard graphic symbols which could be added to text messages. Presently the characters have dozens of faces of people which appear white though only two of the symbols are said to be Asian and none are black. A list had been developed and maintained since 2010 by the Unicode Consortium, a Silicon Valley based nonprofit organization consisting of major computer firms, software producers, user groups and several others to ensure that different devices and mobile carriers can altogether share a basic set. Emojis which are based on a Unicode character set allow them to be displayed across platforms where the changes or any type of addition to these characters need to go through the Unicode Consortium.

Emojis – Text with Expressive Power

Apple’s emojis depict a variety of objects, moods together with people including art for LGNT couples some of which was included in its last update. Several users have observed lack of diversity with regards to emojis especially African-Americans. The fact that emoji had become popular first in Japan; the current list of Unicode has only two Asian people; a man with a turban and a man with Gua Pi Mao which is a type of a Chinese hat. Broadcaster had approached the company after the petition had been posted informing Apple to increase the ethnic diversity which was found within its emojis keyboard. It was stated that the keyboard has already offered a graphic which shows a same sex couple and informed the company to present people with skin tone on a wider range. An Oxford University research, Bernie Hogan has been studying the use of emoji as a part of his research on how the users represent themselves on the internet. According to him it seemed to be a trivial problem since many device owners were now more reliant on the tool stating the emoji existed first and foremost as a purpose to augment text with expressive power and if they restrict the sort of people who are used in the images it may restrict the expressive power of the user and would not feel that emoji speak for them.

Best Tips for Beginning Digital SLR Photographers

Many beginning photographers adore DSLR cameras. DSLR cameras for beginning photographers give them the opportunity to learn the nuances of manual photography without having to go through an extensive learning process upfront. Photographers can use auto features on digital SLR cameras almost literally right out of the box. Digital SLR cameras offer the best of both worlds for beginners.
New photographers can use smart features to get clear images right away and start working on composition as well as other fundamentals of photography that do not have a lot to do with the camera used. As new photographers gain more interest and advanced skills, digital SLR cameras provide a little extra help. For example, the autofocus feature is almost always good to use, no matter what the skill level of the photographer is.
Below is a list of some of the best tips for DSLR photography beginners.
1.Understand ISO Setting Principles
Using a DSLR camera on automatic settings will not work in all instances. Understand the basic principles behind ISO. A few decades ago, ISO was a method used to understand film speed. The same basic ideas still apply to digital photography, especially when taking action shots or shooting in low-light settings. In short, the shutter speed combined with the aperture settings results in how much light reaches the image in what amount of time.
A high shutter speed can allow photographers to snap pictures without much of a chance that they will be blurry. The aperture can be set to allow more or less light in by changing sizes. Focusing on aperture settings can allow photographers to alter the focus in pictures. DSLR cameras allow beginners to play with settings that are not purely manual for optimal results. After all, incorrect manual settings can result in images that are overexposed or underexposed to the point where the image is not discernable.
2.Change Perspectives and Paradigms
One of the best parts of photography is the ability to capture images in a different way than people normally see them. One of the best tips for beginners is to get close. Find out how interesting pedestrian items can be when photographed up close. A bell pepper or a highway might be more interesting than first thought. Expand artistic ability by focusing on everyday items instead of impressive monuments. Find out how to make a wooden patio or a coffee cup interesting. Look up, or take a picture of the sidewalk. Find out what photography is all about by taking away focal points that are naturally interesting.
3.Take Many Photos, Then Take Some More
Have fun taking photos. Take photos of the same scene using different camera settings, and see what happens. One of the best parts of digital photography is the ability to experiment with new techniques and ideas. There are conflicting views on whether or not photographers should stay true to legal rights when taking pictures of a building on the street. Some argue that rights are rights, and others argue that respecting others is the way to go.
Form an Individual Style and Philosophy
Create a unique style and philosophy as to what photography should be all about. Learn the basic principles behind ISO photography, and go from there. See what new creative avenues a DLSR camera can open, and see what unique images a DLSR camera can take.

How To Market Your IPhone App With A Wacked-out Teaser Video!

You've come up with the perfect idea for an iPhone app.  Yeah, right - you and 33 million other enthusiasts.

Ah, but you are different.  You've raised some funds on Kickstarter.com and you've shaken down a few of your favorite relatives.  With that  money, you've hired yourself an iPhone App Developer and you app is so close to fruition that you can almost taste it.
That means you will soon have to market your app.  Uh-oh.
No worries, I am here to give you some one-of-a kind app video marketing tips that you can take to the bank.  If you can make a video that is creative enough, put it on YouTube , then get it shared through places social media channels like, Buzzfeed, Digg and Reddit ... you should get plenty of downloads for your app.
Tips to make a creative teaser video
Act crazy.  The last thing you want to do is to sit in front of the camera and talk.  If you can pull it off, get into a medieval costume and sing like a minstrel.  Or get into caveman attire and ugh your way through demonstrating your app.

What you do should of course depend on the app itself, but some common elements that are good to work in as best you can would be outlandish costumes, music and possibly slightly crazy singing of funny lyrics, acting and jumping around, props, other folks in costume.  Using a green screen, you can edit the video to be doing all this in mid-air or under the sea or deep inside a cavern.
Interview random people.  Got a demo?  Take it to the streets.  Bring along a filmer friend to capture your moments of triumph in the streets.  Who can you interview?

• Try a hobo.  Seriously, anything unexpected. 
• Hit up strangers in the bus or train. 
• Ask shoppers in the dairy aisle. 
• Pull up beside a marathon runner - what a great video clip as the runner is trying figure out why this guy with an iPhone is trying to show him an app while he's running. 
• Approach someone at the cinema - while a movie is playing.  And when someone says, "Shhh!", take that as a queue to demonstrate the app to them. Sure, they'll never let you in again, but you'll have some great footage.
• Ask a foreign tourist who can't speak English. 

You could have a lot of fun creating a video that keeps people watching.  Just make sure that along the way, you have enough clips of what your app does, how much fun it is, and how useful it is.
Play the straight man. What you could also do is explain the virtues of your app - from the iPhone app development process right through to how people get to zap their enemies or call up the ghosts of their great grandparents or whatever your app does.  You could do this in total deadpan while clowns surround you and try to distract you.  Or while movers come and remove all your furniture and replace it with a totally different furniture.
If you record against a green screen, there is no end to what could be going on in the background.  Perhaps a murder.  Perhaps a war.  Perhaps somebody gagging from a horrid smell.
The specifics should depend on exactly what your app does.
Fundamentals of a creative video
Whatever approach you take, there are a few fundamentals to remember.  You want good quality clips, so please use an iPhone 5.  An iPhone 2 or 3 or 4 just won't give you the same quality image.
Make sure you enunciate when you speak.  All the filming is useless, if all we hear you say is, "...aun wee huff ih aln iln hiss..."
In most cases for something wild and crazy, you and a friend can shoot the footage.  There might be some situations where you might be better off with a professional videographer.
For editing, however, get a pro.  You want someone who can put together your somewhat unconventional footage in a way that pulls viewers through and leads them to go download the app. A professional video editor can also handle music and other sound effects, maybe even add voiceover narration if needed.
So get crazy.  Be creative. Create a teaser video for your app that nobody will forget and everybody will share.  If you've managed to explain your app amidst the craziness - and explain the amazing benefits of the app! - you should be on the road to the download fast lane.
Melody Spikes has been an iPhone fan since her first iPhone 2.  "I take it everywhere, I live and breathe my iPhone," she has been overheard to say.

Where To Buy Designer iPhone Cases?

With each individual in possession of their own personal devices, they can be treated with care in the form of custom phone cases from reputed service providers who have engineered an innovative powerful print technology to cater to the needs of consumers. Provider with the largest range of cases for Smartphone, iPhones and other devices in India are the first online site selling these accessories on custom cases. With Micron Transmat Thermal Technology – MT3 the image which combines various leading printing process in grafting designs on the surface of the case, that does not peel off or get erased. Individuals can give their phone a personalized touch by creating an image which may be dear to your heart providing opportunities to live those moments on glancing on these images on these amazing custom cases. Since they are thermal printed, the images printed are permanently embedded on the case never to disappear.

After deciding on a case for the device it is essential to choose a case which would be appropriate for your device in possession, after which designer mobile cases, could be checked from the various templates that are made available to the user at the site. This could be of one’s choice followed by photos and added with personalized text. The providers are equipped with a wide variety of choices to choose from wherein their designs are hundred percent original besides being exclusive and will not be available at any other store anywhere. These designs have been created with the individual in mind which is all together unique and long lasting.

Mobile Cases comes with peerless print quality with brilliant lasting finish which can enhance the look of your personal device. To get further advantage on the purchase of their product, users could also opt on the opportunities of discounted coupons made available at the site and benefit from the same. Testimonials from existing users have given great insight on their products which speaks for itself on their quality and performance. Great products offered at attracting price enabling users to add color, image with a combination of class, style and a personal touch.

Apple and ReSound’s New Hearing Aid

Apple together with Danish hearing aid company, GN ReSound has announced a new hearing aid which would be compatible with the iPhone, iPad and iPod Touch. Named LiNX, the device can sync wirelessly with Apple’s latest mobile devices taking advantage of the accessibility options of iOS 7 for hearing impaired. The LiNX functions like a hybrid of hearing aids with stereo Bluetooth headphones. It also has the capabilities of streaming phone calls, Face Time chats, movies, music, turn by turn navigation or any other audio directly to a small earpiece and when the hearing aids are not pulling in audio from any tablet or Smartphone, the same works like normal, picking up conversation and the surrounding sounds. Being an Apple products, it is packed with plenty of bells and whistles and a feature called Live Listen turns an iOS device into a microphone.

Streaming Directly from Smartphone’s Mic to the Ears 

When a person is in an environment which would be loud, or a busy meeting or a noisy car and would like to focus on single voice cutting down on the background noise, they can get a stream directly from the Smartphone’s microphone in to their ears. Apple and the device maker are hoping that it will encourage people with hearing problem in getting help with their hearing aids. According to the National Institute on Deafness and Other Communication Disorder, more than 36 million people in the US have some sort of hearing loss though few of them who really need a hearing aid actually have them.

Control Device Setting Directly from the Phone 

With the help of GPS, one can save custom settings for any location, a movie etc and get pop up notification on the mobile device asking whether the user would like to switch every time they return to that spot. Most of the advanced current hearing aids tend to draw unwanted attention when people reach out to change the settings and for most of the hearing impaired people, the best advantage of Apple’s hearing aids will help to control the device settings directly from the phone. Wearers can now make adjustments as they can check email or even watch a video with Apple integration. Basic setting such as volume and battery life, are directly built into the operating system of the iOS 7. Apple’s hearing aids are specialized medical devices and one will not find them on the shelves of local Apple store since customers should get their hearing tested and fitted for the devices by an audiologist.

Hearing Aids with System’s Accessibility Features 

With Apple’s added support for the new technology when the iOS7 was released, this seems to be the first hearing aids to really work with many system’s accessibility features. Due to the specialized technology, no third party hearing aid maker can come and create devices which work with iOS 7 without partnering with Apple. Executive of ReSound has not disclosed anything regarding developing hearing aids for Android devices or any other platforms. ReSound has worked for a long time on this new technology and the entry of the hearing aids would be welcomed by many hearing impaired people. Do come back to Macmyth for latest Apple news and information.

Content Management Systems: The Pros and the Cons

What is a CMS?

A content management system (CMS) is a user platformwhich allows one to easily edit and maintain the content on their website including pictures, videos, text, and blog posts. Some popular examples of CMS platforms are WordPress, Joomla, and Drupal. Web designers and developers work together to create themes and integrate them into the system to make updates an effortless process for you. These are generally customized to cater to your individual needs.
The benefits of a CMS
There are numerous advantages to a content management system including SEO, ease of use, and many more.
A Back-End
A content management system produces a powerful back-end for your business to manage. Without one, you’d be stuck editing documents you don’t understand with some word editing program you have. A back-end eliminates the confusion, code, and uploading process and lets you focuson the things you need: the content.
Search Engine Optimization
How you rank in the popular search engines is very important to your website’s traffic and sales. Generally speaking, a website powered by a content management system is known to rank higher. Additionally, there are optional plug-ins (or add-ons) that can be installed that increases your SEO by giving you the ability type in details such as keywords and website descriptions. Another option to consider is addingplug-ins that can closely advise you on your SEO efforts and provide additional support in this area.
Easy to Use
Generally, content management systems are simple to learn and continuously use. All it takes is a few lessons of training and you will become an expert on the basics. Once you have, you can fluently and effortlessly manage everything on your website.
May cost less over time
Having control over the content on your site means that you do not have to engage your web designer to update the site for you. If you require regular updates on content or products, then a CMS may prove to be the most cost effective option for you.
The disadvantages of a CMS
Like every great thing, content management systems do have some down-sides. These disadvantages should be taken into great consideration when it comes to your website management.
It’s costly
Compared to a static website, a CMS driven website will generally set you back more. If you are limited by a budget, you might need to weigh up the difference in cost in building a static or a CMS driven site.
Updates
Content management systems require maintenance and updates to ensure the security and integrity of the website. However although these are recommended annually, they are not compulsory.
Time-Consuming
A CMS will require additional build time. So if you have a business or product launch date, this may affect the type of website you can build in time.
So, The Verdict?
The answer really lies within your individual business needs. Are you building an ecommerce site where you will regularly update products. Or do you have a cake business which requires regular image updates of your latest design?
If you still need help on this topic, we at JTBStudios would be glad to assist you further in your website needs. We offer affordable yet effective solutions to innovate your online business identity.