Wednesday, February 13, 2013

Tim Cook was against the idea of attacking Samsung

Tim Cook was not a big fan of the idea of attacking Samsung in court, tells Reuters in an article that discusses the relationship of brother enemies. Steve Jobs already lead war and perhaps thinking at the time that it would be shorter but Tim Cook was against the idea of attacking Samsung. Tim Cook was opposed to this strategy which materialized in April 2011 by an initial complaint in California.  Cook's main concern was the importance occupied by Samsung among Apple's suppliers.

 According to a study, Apple had bought last year for $ 8 billion of Samsung components (6 billion). We know what happened and this war continues in court still, almost two years after Apple launched the offensive in response to the output of the first Galaxy S. The two companies still work together even though there are signs that Apple is seeking to diversify its sources of supply. The first complaint was a warning shot in a relationship began in 2005 when Apple was looking for a strong supplier in flash memory. Samsung held 50% of the market then became a partner "Whoever controls the flash will control the market of consumer electronics" Jobs reportedly said at the time, adds Reuters.

Samsung, for its part, as the main supplier of Apple could watch from the front row of the importance taken by the iPhone and iPad as well as projected sales of Apple. More details are available when you hear yourself play a leading role in these markets. Tim Cook has never publicly stated that he was opposed to the decision of Jobs. Over the episodes of these trials, he had few occasions to hammer Apple will defend its intellectual property and claim that its competitors may invent their own solutions. But last year, the conference D10, he also clearly marked his little appetite for these repeated conflicts around patents, describing real factors distractions screws other business activity which he would willingly happen.

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