'Think Different': memories of the co-author - I

The campaign 'Think Different' preceded the return to favor Apple products. Rob Siltanen, who designed one of the key elements of this advertisement, is back in a long article in Forbes on its genesis and contributions of each other, the advertising agency to Steve Jobs. With the desire to offer a more robust account of the facts and sometimes more accurate than has done to his liking, the biographer of Jobs who devoted a few pages to this episode founder of the new Apple.

ITunes Match: some explanation of status icloud

A column of information in iTunes is used to find, as its name suggests, the "Status icloud" a piece after treatment with iTunes Match. It is active via the View menu> View Options. It may have seven different information and quite explicit in their titles.

However there is one that can sometimes seem incongruous. The criterion "Downloaded" indicates that this song in your iTunes library is uploaded to icloud because there was no iTunes Store. In contrast to standard "matched" that indicates that a local song was found on the iTunes Store.

Pimp My Cube Contest

This is a Sponsored post written by me on behalf of Contest Factory for SocialSpark. All opinions are 100% mine.
Pimp My Cube Contest by Contest Factory is in search intended for the most horrible, most wretched as well as muddled cubicle or else office that might have awful furniture, untidy, unorganized, filthy, and some further features that put together it an appalling room to work. . .

They would like people to upload a video viewing their workspace cubicle whilst they put in plain words the particulars on the subject of why it is hideous as well as why it is consequently significant that Contest Factory dock and Pimp their office cubicle.

At once your video is ready; you may request your friends, relatives as well as your colleagues to cast their vote intended for your video. You obtain entry points meant for registering, voting, commenting as well as requesting others to register for the contest.

The ostentatious reward of your cube being ‘pimped’ will be chosen by the judges anchored in a variety of criterion counting for the majority votes, really most horrible video as well as most convincing story.

A second prize of USD $200 gift card will be honored to the registered user selected through random draw on the conclusion of the contest time. Just persuade the person who reads to stopover the PMC site, register as well as upload videos to go into in the contest. Formerly while your video being approved just persuade your friends and family cast their vote on the video to improve the winning chances.  Last but not the least, Don't forget contest period is from 12/5/11 at 12:00 PM to 1/31/12 at 12:00 PM.

ITunes Match: what is it and how does it work?

iTunes Match is running and you will not have had the good surprise to see it happen in France. As announced by Apple this summer, the United States are served first. It is always the case when the labels are part of the ... things come to those who wait. In the meantime, here's a summary of what the Americans have discovered that night.
 
What is iTunes Match?

iTunes Match is one of the pillars of icloud, the new service offering in the cloud of Apple. It complements "iTunes in the Cloud." Little reminder with iTunes in the Cloud can redownload at will on their Mac or PC (provided they have iTunes), the iPad, the iPhone and iPod touch (or streaming on the Apple TV) the songs has been purchased over time from the iTunes Music Store.

ITunes Match: How to "clean up" the MP3

One of the interesting aspects of iTunes Match is its ability to restore luster to the music tracks that were encoded in low quality. It is this faculty that has earned this new service from Apple the qualifier of "washing" or "washerwoman." An "old" MP3 may indeed be turning into an AAC brand new and much better sound quality. All in a jiffy and with the blessing of joint Apple and labels. However, under certain conditions a blessing, magic has its limits. Explanations ...

The Apple TV and magazine jailbreaks

Like Apple's mobile devices, it is possible to jailbreak the latest Apple TV (version 2 black, € 119). This manipulation is permitted through the firmware of this unit, similar to that of iOS. Unlike the first generation that was close to OS X then "hack" and not "jailbreak". The purpose of jailbreaking is to fully exploit the impressive capabilities of the device with software a bit more practical than those offered as standard by Apple.

To jailbreak your Apple TV there is no need for technical prerequisites. However you must obtain a micro USB cable that is not provided by Apple.

Flash: why do you still need

After the defection of Flash on mobile platforms, supporters of HTML5 have in sight the battlefield following: computers. But things are far from a foregone conclusion, because Flash keeps some benefits that HTML5 can still claim.

Ubiquity Runtime

If Flash was given as a rapid adoption of browsers and web sites is that it offered a solution to a real headache for web developers: it offered a runtime unique and universal to all browsers, while the HTML often requires adaptation to each browser. This is the famous "write once, run anywhere" (write once, run anywhere) was once the promise of Java, fully completed by Flash, at least until the advent of mobile platforms.

Apple May buy a flash memory specialist

Apple plans to buy an Israeli company specializing in flash memories for 400 to 500 million dollars, reports TechCrunch post information to a local site, Calcalist which does not manufacture any flash memory. Anobit developed a series of algorithms, integrated into controllers, and able to significantly improve the longevity and performance of these memories (MLC type), while reducing costs. In one of its brochures, Anobit said to multiply by 20 the number of cycles of read / write. This is offset by the software limitations of the physical memory MCL (Multi Level Cell) which by their ability to store more information also wear out faster.

Anobit makes no mention of its customers but the Israeli site, the origin of information, indicates that Apple is already working with Anobit, through its providers components for its MacBook Air, iPhone and iPad 4S. In early August, Anobit announced it had sold more than 20 million units of its controller "MSP" (Memory Signal Processing) for smartphones, tablets and media players. She also designs SSD storage solutions for enterprise servers.

If the amount advanced is proved, it would correspond to that Apple paid for NeXT (429 million) in 1996. Anobit has patented its technology - it refers to 95 patents including 21 issued and it was acquired by Apple and would allow it to book this process to his own use. From the Israeli website sources, Anobit has about 200 employees it has subsidiaries in Korea and the United States.

Ultra thin AMD against Intel Ultra books

AMD does not intend to let Intel FUSION, AMD occupy only the category of ultraportable next-generation, Apple holds with the MacBook Air. To the Intel Ultra book, AMD will respond with "Ultrathin" (ultra-fine). End it already employs for its mobile platforms. In an interview with The Australian, the head of the local subsidiary of AMD, Brian Slattery, said that the first line could be unveiled in January. AMD has discussed with various manufacturers to equip their phones and one of them at least would have made good progress on the issue.

Slattery does not give details on the characteristics to be expected. He even suggests that manufacturers would be free on how to use this platform combining processor and Radeon chip. This means potentially heavier laptops with screens larger than what is expected of an ultraportable. It will be recalled that a rumor in mid-November had discussed a merger between Apple and AMD Fusion around the platform, a competitor of that used by Intel in its Ultra book. Apple has declined; worried AMD capabilities to provide the solution in sufficient volumes.

QuickTime, 20 years of digital video - I

On December 2, 1991, Apple gave the world the first version of QuickTime, which triggered a technological revolution. At a time when digital video was completely replaced analogue, it is time to render unto Caesar what is his by right.

We imagine perhaps with difficulty, but without QuickTime, we would not have digital terrestrial TV or Blu-ray in every home, as we know it today.

Testing the iO Alesis Dock

The iO Dock iPad finally arrives resellers of our country, after a presentation at NAMM in January in Las Vegas. To house the tablet with a view to graft the necessary interfaces to the needs of musicians, the iO Dock succeed there to attract these users increasingly demanding? Attempt to answer in the following lines ...

Buying a Mac for Christmas

The holiday season approaching, and with them the traditional gifts. Whether you want a Mac to provide a loved one ... or yourself, here are some tracks. It is all general advice and our favorite heart to guide you, not quick fixes that apply to all - hunting gifts would be less funny if not.

A Mac with less than 800 €? 

If your maximum budget is less than € 800, quite clear limits are needed.

Changes in Apple

By the way the G3 to G4, the PowerBook has lost the flexibility of removable bays and exquisite design while curve from the aluminum cold that reigned seven years on the range. Apple has also, seemingly insignificant details, changed the direction of its logo on the hood of this machine. We knew that this decision has caused much discussion among users, and a stir at Apple: the bitten apple should she deal with the owner of the computer, close cover, or offer to passers, cover open? What we did not know is that Steve Jobs himself had settled the debate in one way or the other. The advertising Ken Segall, who attended Steve Jobs for 14 years, working in particular on the Think Different campaign and inventing the name iMac, returned to the meeting where the decision to change the orientation of the apple was taken.

Android Success Story

It is well known, the union is strength. Similarly the alignment of the PC manufacturers behind the standard Windows platform that has assured its hegemony over the whole computer, many predicted that the scenario happen again with Android and iPhone. In fact, Android's market share exceeded that of the iPhone. But is limited to these percentages would give a very fragmented image of the landscape because the deal is actually quite different from that between OS X to Windows. Undoubtedly, the winner of the Mac-PC war was Microsoft. From the perspective of manufacturers, however, the picture is somewhat more mixed. PC manufacturers have indeed been terribly dependent on Microsoft, and they were not able to differentiate the level of the operating system or its integration with their equipment, they have engaged in a war prices that has left them bloodless.