The
campaign 'Think Different' preceded the return to favor Apple products. Rob
Siltanen, who designed one of the key elements of this advertisement, is back
in a long article in Forbes on its genesis and contributions of each other, the
advertising agency to Steve Jobs. With the desire to offer a more robust
account of the facts and sometimes more accurate than has done to his liking,
the biographer of Jobs who devoted a few pages to this episode founder of the new
Apple.
