Showing posts with label iPad Air. Show all posts
Showing posts with label iPad Air. Show all posts

Tuesday, December 9, 2014

Apple’s New iPad 2 Campaign


New iPad 2 Campaign
Apple has recently released a new iPad Air 2 campaign at the Sunday football showcasing various physical as well as software applications for the iPad Air 2. Featuring the title `Change’, the ad features a significant change in the marketing campaign of the company for its flagship tablet and is a departure from last year’s iPad Air which was focused on a single user.

Apple had previously promoted the iPad Air and iPad mini through its `Your Verse’, campaign and highlighted a single use case for the iPad in every ad of the campaign, in a particular field or discipline like mountaineering, sports training, marine biology, Bollywood choreography, music competition, travel writing and urban activism.

This new entry is not just the thinnest and lightest iPad created, but also the most powerful. From the studio to the classroom, the field to the garage, it helps individuals to identify new and improved ways to the various performances of their choice.

The original iPad when introduced four years ago set the standard for thinness and lightness and since then it has become even thinner and lighter which is due to its durable aluminium unibody. All Apple products are made from highly recyclable materials like aluminium and hence great efforts have been done to exclude harmful toxins from their components.

Colours Richer/Images Vivid & Sharper

The previous generation displays of iPads had used three separate components and iPad Air 2 has changed it all combining those three layers into only one which eliminates spaces between layers together with the internal reflectance due to those gaps.

The outcome is that the colours are richer, with great contrast while the images tend to get more vivid and sharper. The iPad Air 2 has a custom designed anti-reflective coating which reduces the glare by fifty six percent thus making it the least reflective tablet at present. Beside this, it is clearer and more readable in any kind of an environment such as office, classroom or even outdoors. Much attention is paid to the back of the iPad as it is done to the front with the anodized aluminium body of the iPad 2 which comes in three awesome metallic finishes which includes space gray, silver and gold.
Tagline `Change is in the Air’

Set to The Orwell’s - `Who Needs You’, this minute long ad which is similar to Apple’s `Dreams’ TV ad for iPhone 5s portrays a variety of instances across various settings wherein the iPad Air 2 is utilised in novel ways and the ad focuses on highlighting the device’s thinnest as well the lightness before summing with the tagline `Change is in the Air’.

Moreover the ad also promotes the webpage for the new campaign, apple.com/change and also features the iPad apps that are used in the ad which include Tayasui Sketches, AutoCAD 360, Post-it-Plus, iStopMotion for iPad, INSA’s GIF-ITI Viewer, OBD Fusion, Molecules by Theodore Gray and Animation Creator HD.

The TV ad of the new iPad Air 2 comes a couple of weeks after the release of the three TV ads for its Flagship smartphone, the iPhone 6 and iPhone 6 Plus featuring the voices of Justin Timberlake and Jimmy  Fallon.

 

Tuesday, October 14, 2014

New iPad Air Leaks

New images displaying parts for the new full sized iPad have been leaked much ahead of its forthcoming Apple event, wherein photos re-published by apple.club.tw blog portrays a full logic board for the new iPad Air together with parts for the new Home button with Touch ID, glass screen cover and audio control components.

The new iPad Air logic board, at first glance does not show anything new though adjusting colours of image indicate an unexpected addition, an A8X system on a chip. The new Apple iPad Air 2 shortly to be announced is rumoured that the slate is powered by an A8X chip. The A8X variant of Apples’ chip like the earlier A5X and A6X, will probably have improved GPU performance which is also an indication that Apple would be putting the display resolution to the forthcoming iPad Air 2 to the Retina HD.

This has been discovered in the updated iOS 8.1 Beta which showed user interface elements designated as `3x-ipad’. The A8 chip seems to be a powerful processor which can handle larger iPhone screen and hence it seems that the A8X would be bringing the iPad much ahead of the iPhone with regards to specifications for the first time in a few years, if legitimate.

RAM increased to 2GB – Heavy Multitasking

Though the specifics of the resolution in question are unknown, there is a possibility of Apple shipping a sharper display than the present 2048 x 1536 pixel panel. Besides, additional GPU horsepower is not the only thing the A8X would be bringing to the table, it is alleged that the RAM would also be increased to 2GB, enabling heavy multitasking.

Other novelties for iPad user would be thinner profile at 7.5mm, 720m FaceTime camera together with Apple Pay besides the Touch ID. The internal storage option is also said to be of 32GBm 64GB and 128GB.There could also be various other reasons for Apple to choose to move to the A8X on its latest iPad Air, in making the iPad far better at graphics processing than the iPhone.

Some analyst reports together with indications from the iOS 8.1 beta software development kit shows that Apple would be moving to higher resolution Retina HD displays on the iPad Air later this year, shows that the screen would be 30-40% sharper on the iPad Air.

Need of a Much Stronger Graphic Processor

With the addition of pixels across 9.7 inches screen space, the iPad Air would need a much stronger graphics processor in order to keep the device functioning smoothly during operation. The new volume control component was also leaked wherein the audio volume up and down buttons are seen on the lower end of the image displayed, but in line with some leaked shells, a dedicated mute switch though is not shown on this particular part.

At the moment, there is a lack of leaks with regards to the new iPad mini which could be due to the constraints of shipping of the new model through 2014.The event on October 16th,will also be covering sharper iMacs and MacBook together with final details on OS X Yosemite.