Friday, July 25, 2014

Apple’s New Swift Programming Language

Apple Relationship with IBM
As disclosed to analysts, Tim Cook, Apple’s chief executive informed that the company’s new Swift programming language would be a huge leap forward for the iOS ecosystem and an excellent contributing means to the company’s new partnership with IBM targeting enterprise app development.

Cook started off his opening remarks stating Apple’s `best ever’ Worldwide Developer Conference had attracted a new record audience of twenty million people across the world watching their keynote, where the company had introduced Swift together with iOS 8 and OS X Yosemite.

With regards to Swift as an innovative programming language for iOS and OS X, Tim Cook noted that Swift was the result of the latest research on programming language accompanied with decades of experience in building Apple platform.

This makes writing code, interactive and fun, eliminating the whole class of unsafe code and generating apps which run lightning fast according to Cook. It makes learning easy, enabling more people to dream big thereby creating whole new categories of app.

 His belief is that with the new OS release and with the combination of Swift, a huge leap forwards for the Apple ecosystem will take place and that they are anxious to see what developers will create with Yosemite iOS 8 together with Swift.

Forged Relationship with IBM

Cook has further described Apple as extending iOS in more directions, outlining the company’s plans for CarPlay which is safe together with intuitive user interface at the time of driving, besides HealthKit integration along with medical providers and fitness sensor makers.

HomeKit as described by Cook is a way to control lights, doors, thermostats together with other connected devices all over the house with the help of Siri.

Cook has further stated that in the enterprise market they have forged a relationship with IBM in delivering new class of mobile business solutions to enterprise customers all across the globe and are striving to provide companies with access to the power of big data analytics on every employee’s iPhone or iPad.

With the use of Swift, Apple will be collaborating in bringing over 100 MobileFirst app to enterprise consumers where each can address a specific industry opportunity or need.

Open Large Market Opportunities 

Cook states that this will open a large market opportunity for Apple and a radical step for enterprise and a great opportunity for productivity and creativity for enterprise customers. He concluded stating `from the pocket, to the car, to the workplace, home and gym, they have a very large vision of what iOS could be and are incredibly excited about their plans.

Apple has paid its App Store developers over $20 billion which is nearly half of what was paid over the last twelve month. Cook added stating that in China, Apple’s iTunes software and services inclusive of the Apple Store has been increasing year after year.

Relating to enterprise app, Cook informed that Apple and IBM both envisage `mobile in enterprise seems to be an enormous opportunity and later responded to queries regarding Apple whether it would continue to take a cut of enterprise app which would be sold through iTunes, to which he stated that there were no plans to change the rules with enterprise.

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