Monday, May 23, 2016

How Rose Gold became the new Black


Gadget have become Blushing Hue of Rose Gold

Gadget which has been black and white these days have now become hot colour of blushing hue of rose gold. This is an option for gadgets of Apple from iPhone to MacBook to Beat headphone and phones from a number of Android device makers. Rose gold began with a glowing start last September with the launch of iPhone 6S line. It was reported by CNET staffers around the world that people had been queuing up specially to get hold of the shimmery, sugary shade and iPhone shoppers in China have been swept up in a pre-order state for the rose gold tint. Apple has not released the breakup of sales figures by colour and has not responded to the request of it for comment, but around 40% of pre-orders during the opening weekend of iPhone 6S, were for rose old models as per an estimate by KGI Securities analyst Ming-Chi Kuo. What the sensation of rose gold has to prove is whether it can withstand. Maria Killam, an interior designer and colour expert has said that it is definitely a trend and not a classic look. Presently it is almost everywhere.

Difference Between Samples Apparent

Since the launch of iPhone in September, rose gold had arrived on Sony’s new Xperia X Performance, Huawei’s Mate S and P9 and the latest flagships of Samsung, the Galaxy S7 and S7Edge, though Samsung tried to distinguish itself by calling the colour pink gold. An inside look at the process was obtained during a visit to the Sony Mobile headquarters in Tokyo wherein design pro Jeanna Kimbre had laid out an array of 15 or so colour samples which has been considered for the Xperia X. It was not as simple as looking at a Dulux colour chart and each colour had been printed on the material the phone will be crafted to precisely represent the final product. Difference between the samples had been apparent though dizzying. The designer’s job is to work out which shade would produce a favourable response with regards to the final product proposed to appeal to consumers all together.

General Material Trend Moving Towards Metal

According to Kimbre, general manager of the Sony Creative Centre, which brings together all the designers of the company under one roof, has commented that the general material trend is moving towards metal and rose gold seems to be high-class with that. Earlier to that, she was the design lead on the Xperia X phone project. The design team at Sony tends to have a strong brand heritage to take into consideration, though Kimbre is of the belief that designers should look beyond their own companies as well as industries for a sense of direction. She states that what are the needs and wants, one is going to have in two years’ time. When it comes to colour, looking to trends beyond the tech world is mainly important and fashionable hues seems to be well known in industry lines. Rose gold is not just the go-to colour for tech designers presently but is also the hot thing in the world of hair styling as per multiple celebrities, Cosmo and the arbiter of cutting edge style – Instagram.

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