Showing posts with label Yelp. Show all posts
Showing posts with label Yelp. Show all posts

Wednesday, July 30, 2014

Yelp’s Amazing Features – An Update to its iOS

Recently, Yelp has come up with an update to its iOSapp which would now enable users in uploading short video clip of duration of 12 seconds long together with written reviews and pictures. Yelp has introduced thisamazing feature which would now help users to add short videos showing off aspects such as lighting, ambiance, noise level together with other features of local businesses which are not easily captured in photographs and this feature is made available to all users across the globe.

Photos add a great deal of visual element to reviews and Yelper uploads over 23,000 of them each day from mobile apps. Visuals are of great importance to Yelper as they spend around 2.5 times longer on business pages with images instead of those without them and with the use of the iPhone, Yelp app cannow take around 3 – 12 second videos on favourite local businesses and capture the details better than photos.

Yelp’s new function of version 8.1 has brought about a new dimension to crowd sourced business as well as restaurant guide enabling users to post review videos within 3 to 12 seconds duration. Earlier user reviews were limited to pictures and text.

App with Minor User Interface Tweaks/Bug Fixes

The video review tool could also be accessed from the main page of the app via the central button which when selected, passes out into Check in, Review and Photo or Video options.

Users can switch from still shots to video with dedicated toggle button through the photo or video screen and the new function has given rise to new review possibilities Yelp users who can now describe products in a better way, take note of restaurant’s ambiance or add short videos with narrations to their reviews.

The updated Yelp app also comes with minor user interface tweaks and bug fixes along with the new video capabilities and Yelp is available as a free 30.7 MB download from App Store. The short videos are good in conveying the atmosphere of a business helping others in anticipating their experience like viewing the images of delicious dishes but not being able to convey if the ambiance is more of a date or night or family friendly.

Real Life Consumer Experience 

Yelp states that a video are not meant to be video reviews but snippets to embody the atmosphere of a place. It can show the size and space of a hotel room and the way a chef places the assembled dishes or a layout of a retail shop.

Yelp video helps to convey more details regarding the same. Yelp helps to see what a real life consumer experience looks like without editing or narration; it could be an extension of the visual experience. Together with various rich local reviews, consumers are relying on the Yelp community’s suggestions, business attributes, photos and video to enable them in making better decision on their expenditure and which local businesses they would want to support.

Users could make use of the video feature by opting for Yelp which conveys more through its feature showing the size and space of an atmosphere.