Apple New iPad is the Best Tablet for Almost Everybody

iPad 2018: The iPad for the masses!

Apple’s iPads are maybe the most used tablet out there. It appeals to everyone and it gets the job done. Whether you are an adult or a child, whether you use your iPad for work purposes or just for entertainment, an iPad is something everyone can find useful. From the elderly to the young, iPads have become a common device in everyone’s household. While an iPad can be used for just about everything these days, it has become something that everyone can use.

Apple is now releasing another iPad without any number to follow this time. Coming as just iPad, this iPad has much of the same features as before, with the same size, weight and look to it. But as with everything new, there are a few features here and there that come in addition to the same old features. Otherwise how would you justify bringing in a new model when the old model is just as good.

Same old same old iPad:

Just like previous models, the iPad 2018 looks just like last year’s model. It has the same 2048 by 1536 pixel resolution, the same 9.7 inch display screen, with the same old bezels and the same old touch sensor in the same old place- the home button.

Looking at the physical dimensions, that is also the same 9.4 by 6.6 by .29 and if you’re wondering about the weight, well surprise surprise it’s the same- just over a pound.

Storage in the iPad 2018:

The iPad with no suffix as called by Apple and the iPad 2018 as called by me, is available in 32Gb or if you have a bigger wallet 128 Gb of internal storage. Comparing both models you will not see any noticeable difference, it’s just the same.

Camera in the iPad 2018:

The cameras too have not undergone any change since the last year, with the rear-end camera being an 8Mp camera with a f/2.4 lens and with 1080 HD video recording. The front facing camera in the iPad 2018 has a 1.2Mp camera and a f/2.2 lens with 720 HD video recording.

Other specs in the iPad 2018:

Besides all the other specs, the iPad 2018 also has Wi-Fi and 4.2 Bluteooth connectivity and a choice of 4G LTE cellular radio for use with GSM or CDMA networks.

Coming to the battery the iPad 2018 comes with a 32.4 watt lithium polymer battery that lasts for 10 hours. While the speakers and the home button placement remain all the same in the iPad 2018.

Finally, what’s new in the iPad 2018?

All new iPads come with an upgraded processor, this time around is no different either. The iPad 2018 comes with a A10 Fusion chip which is the same as in the iPhone 7 and iPhone 7 plus.

This time, you can use the Apple touch sensitive pen with the iPad 2018, which in the past was only available to the higher end iPad Pro line- up.

Finally the price, the iPad 2018 will come at $329 for the 32Gb model and $429 for the 128 Gb iPad 2018 model. If you want to add LTE to the mix, then add $130 to the bill.

Top Strategies For Marketing Your New App

If you’ve spent countless hours developing your own unique app and perfecting it, it can be logically assumed that you want people to download and use it, right?

The problem is, simply designing an app and posting it to the app store doesn’t mean that people will download it. If no one knows it’s there, how can they download it?

This is where marketing comes in, and it’s tough to do because you’re competing with literally hundreds of thousands of other app developers.

So the question is, what strategies can you use to get your app to stand out amongst a crowded field?
Here are the top strategies for marketing your new app:

Achieve Organic Marketing Through A Durable Social Media Presence

A social media presence is 100% necessary in today’s world. Social media increases awareness about your brand, connects you with your audience, and is one of the most powerful communication tools to have ever existed.

On Facebook, for instance, you can gain followers, communicate with them in the comments, and join relevant app groups to spread your message.

Eventually, once you build strong enough of a presence, you can achieve what is called ‘organic marketing,’ or where you can promote yourself simply by having a presence on social media outlets such as Facebook, Pinterest, Instagram, and Twitter.

What’s important is that you actually connect with your audience. Don’t just be promotional. Engage with them in the comments section to answer questions and respond to comments. Don’t let your posts and updates feel automated. Rather, write them in your own voice.

Write A Killer Description

 The description is often where developers skip over when marketing their app. This is a major mistake, because most people on the fence will read your description before deciding whether to download your app or not.

Your app description needs to accomplish several things, including:

• It must be of medium length (neither too long nor too short)
• It must have short paragraphs
• It must explain the benefits of your app to the user
• It must be written in an easy-to-understand manner
• The features of the app should be explained in the form of bullet points
• It should contain popular keywords

An excellent description is just one thing you can do to optimize your app for the apps tore, which we will talk about next.

Optimize Your App For The App Store

App Store Optimization (ASO) refers to the steps you can take to make your app more visible on the app store. Since the app world is so oversaturated, this is not something you can overlook.

Examples of the steps you can take to optimize your app include:

• Researching popular keywords and including them in your description
• Having a unique app name
• Including screenshots/video tutorial in your description
• Accumulating many 4-star and 5-star reviews

Reward Your Users

Ultimately, is there no greater marketing technique than simply to develop a loyal fanbase?

Of course, accumulating a base of loyal fans is easier said than done to begin with, but one of the best strategies you can use to make your fans more loyal is simply to reward them.

Send push notifications to those who have already downloaded your app informing them of updates, benefits, contests, and so on.

You can also send people rewards (such as access to paid features on your app for free) on their birthdays or on holidays.

Make More Apps

Finally, you can also gain visibility on the app store by simply creating more apps. You can also direct people who download one app to another through push notifications, links in the app, and internal banners.

The main idea here is that you treat app development like a business. If people are interested in one of your products, and if they like it, then it’s only natural that they should be interested in another as well.

In short, the more apps you create (and the more successful you are at using each of your apps to market the others) the more visibility you will gain.

Marketing Your New App

Developing an app is one thing, but marketing it is a whole different ball game.

Each of the options that I have mentioned today can be put together to build a thorough marketing strategy for your mobile app that does not require large financial outlays. As with all marketing strategies, you will find that each tactic requires a continuous time investment and active monitoring for maximum benefits.

Apple's macOS warning: New alerts tell you you're running incompatible 32-bit apps

Apple will be making a transition to the 64-bit technology for the macOS users. They are putting pressure on the developers to update their macOS apps. There will be alerts to inform you that you are running the 32-bit apps that are incompatible.

Apple will display a warning about the incompatibility of the 32-bit app on the latest macOS version. This warning is with regards to the transition to the 64-bit technology.

For all the users on macOS High Sierra 10.13.4, when they open any of the apps whether old or new that run on the 32-bit technology, will get a one-time warning displayed.

The developers will have to update to the 64-bit technology if users on the High Sierra’s successors, need to use them with full support.

There has not been any date set for the 32-bit apps to be defunct. The High Sierra will be the last version of the macOS that will support the 32-bit apps.

Apple is keen on developers using the latest hardware that will be compatible with the 64-bit technology. They want the macOS users to pressurize the developers to make the change from the 32-bit apps to the 64-bit apps when they see the alerts.

The macOS High Sierra 10.13.4 apps that are not updated to the 64-bit apps will get a one-time alert. This alerts the user that he is currently using the 32-bit technology and this will not be compatible in the future.

As of now, no date has been set regarding the transition to the 64-bit apps for macOS and macOS apps. It is advisable for the users to make sure they get the 64-bit version of their favorite apps.

How to check whether the apps are 32-bits or 64-bits?

The users need to go to ‘About this Mac’ and then click on ‘System Report’. You then scroll down to ‘Software’ and select ‘Applications’. If the ’64-bit (Intel) field says ‘Yes’, then the app is a 64-bit app and ‘No’ will indicate that it is a 32-bit app.

With regards to the iPhone, the 32-bit apps on the macOS have been completely phased out. There has been a transition to the 64-bit apps since Apple has control over the App Store.

The first 64-bit mobile processor was seen in the A7 in 2013. They had completely done away with the 32-bit apps in iOS 11.

Benefit of 64-bit apps 

The latest versions of the Mac have the 64-bit technology and macOS which has the 64-bit apps can access more memory and also enable faster system performance. The current technologies such as Metal graphics acceleration work only with 64-bit apps.

Though Apple has not set the date for the transition to 64-bit apps, it has warned that the next macOS version will not run on 32-bit apps.

As can be seen with the iOS, their main aim is that the 32-bit apps on the macOS will not be supported. It is advisable for the users to either upgrade to the 64-bit apps or look for other solutions as soon as possible.

iOS Could Detect When You Hover Your Finger Over The Screen

iOS will know when you are hovering the finger upon the screen

Apple has brought the latest update to its iOS with much fan fare as it aimed towards enhancing the battery management along with slew of other tweaks. A report has emerged from the Apple offices that it has been actively working on adding new gesture controls for the iPhones. Apart from the range of normal touch gestures controls present on the iPhone now iOS will be to detect whether the users hovering the finger on the screen in order to trigger certain actions.

It is worth remembering that at the time of the launch of very first iPhone Jobs has remarkably spent quite a lot of time in showcasing the might of the multi-touch interface to the users. Touching screen by adding different level of pressure results in triggering different tasks and similarly swiping on either side of screen helps in getting different job done while the use of multiple finger in order to zoom in the photo or rotate were first seen implemented on the iPhone.

Changing the way people are interacting with their mobile screens

Apple has been a pioneer when it comes to bringing better controls and screen related functionalities to the core user experience. It is worth noting that Apple brought the famous 3D Touch gesture controls with the launch of the iPhone 6S. This features allowed users to triggers different by apply varying amount of pressure on their phone's screen. It allowed users to preview a photo or simply open an email or open the shortcut menu and much more.

These can seem like some simple touch screen enhancement performed by the Apple in the recent since the launch of the iPhone X which brought whole new range of gesture control never seen before on any smartphone. Apple also made a bold move to get rid of the staple home button which eventually made it necessary to offer advanced gesture based control for sublime user experience.

Next iPhone will be better than the before

With next generation iPhone this year Apple will bring the ability to detect the gestures right from above the screen. However there are no documents revealed by the Apple which points towards how it will be achieved on the next iPhones and some has even pointed out that features might not even debut in this year’s iPhone altogether. It has also been brought to the attention that Apple is also actively experimenting with the curved display for its upcoming iPhones.

Rather than being like the Samsung Galaxy premium devices Apple more likely want the iPhone to appear like a banana shape from top to the bottom. A number of rumors have suggested that Apple will be launching three new iPhone devices like the previous year. One of these devices will be next version of the trendsetter iPhone X followed by another iPhone X lookalike iPhone having a cheaper display while another one will be larger iPhone X for those who need larger display.

Can Apple Fix the iOS mess it has created?

Can Apple fix the mess it has created with iOS? Is the question of the moment. At first iOS used to be this great OS that helped you to get things done. It was sleek, fast, had a lot of features that were good at helping you get things done and the OS was steamlined. You could find the right thing in the right place with no hassle. But now iOS is not what it used to be. Now it has become a dish of trouble, with bugs, performance errors, stability issues and usability issues being the main ingredients.

It is even rumored that Apple is now putting on hold the many new features it has planned for iOS 12 just to correct the problems in iOS it has created. In the past, the few updates have all been about bug clearances and barely any new features and looks like this time around the next few updates might be the same. Well it is good and all that Apple wants to fix the bug issues because thast what some updates are supposed to do but what happens if such issues can’t be fixed?

Paying for a Premium product and stuck with the reality: 

Apple has never been a-just-there-brand and what I mean by this is that it is a premium brand offering you premium service. Well in theory at least. They say you pay for what you get but recently this has not been the case.

Take a look at 2017, for example, it was the year of root bugs in macOS, it’s fix seems to have broken file sharing for some, updating your macOS to 10.13.1 seemed like a logical thing to do, well wrong, it rolled the root patch back, remote access was broken with a HomeKit bug in iOS 11.2 and the list goes on and on, but you get the picture.

Apple seems to be getting more bugs and their fixes upgraded than actually giving out any new features with their upgrades.

Ok Ok, I’m not here to trash Apple, bugs do happen and as products and their software become more and more complex there is a huge possibility of bugs coming up. In today’s fast paced world in order to keep up or set the pace as for other companies, upgrades, new features and software needs to come out and it often does so in a rushed up manner and this is bound to lead to bugs and their necessary fixes.

Four areas that iOS seems to be falling back on: 

While Apple does offer you the best in tech when it comes to it, it still lacks in certain areas. While these areas may seem to be a small problem for some, for others it is a deal breaker. With frame drops and stuttering found in new hardware, apple seems to be missing out on performance standards.

Coming back to the bugs in iOS, you find them and then get it fixed until a new bug comes in its place or the fix itself gives you a new bug. Then stability, it is not the worst that is out there but for a high end product, we were certainly expecting a bit more and lastly, usability, is this really a thing now?