Anonymous Support ToTthe Action Of eBizcuss

Two Apple Premium Resellers have confided anonymously to ChannelWeb on their relationship with Apple. Of anonymous witnesses who are going in the right line of the situation in which the group has publicly eBizcuss after Christmas and has led to an application for interim relief.

One of the APR, a European, details some opposition made by Apple for its activity and that of its peers. For example, the products most in demand during a period (iPad, MacBook Air) are not available for resellers like him while Apple and its partners in the mass distribution are properly delivered.

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The enviable second place

While many companies have done everything to get the head of sales and maintain the domination of a market is a plight in many ways, and can be very expensive.

Long time, Apple has based its communication on the facetious irreverence against a titanic adversary. IBM, Microsoft or Intel in turn symbolized the order established that Apple was annoying, even this upset little game of gadfly could sit at the Cupertino company during a time when she was still a figure of outsider, but then it became one of the most expensive companies in the world and can now most of its competitors in terms of profit and turnover, it must affect a First a little more humble and respectful of the smallest it, otherwise it could tarnish its image.

2012: Challenges for Apple -II

The MacBook Air as a source of inspiration?

End of 2010, the MacBook Air was introduced as the future of Mac. And coincidentally, the site of Apple computers to promote OS X Lion are systematically MacBook Air. Last year, Apple has pushed the point home by giving its ultraportable processor powerful enough that it can be used as a primary computer. Will the "revolution MacBook Air" will finally contaminate the rest of the range or will it expand with the arrival of a new model with a 15-inch screen? It is inclined to favor the second hypothesis. In this case, the question is whether Apple will give a "facelift" to its professional range or if it will let it quietly grow old and accelerate the transition to the MacBook Air.

2012: Challenges for Apple

2011 was good for Apple financially. A figure attests to its success: its annual sales in 2011 (ended in late September), amounting to 108 billion dollars. The Cupertino company is now a relatively small club of companies that make over $ 100 billion of turnover.

Unquestionable financial success, but paradoxically one year fairly quiet in terms of news products. Not true major innovations as was the case in 2010, for example with the iPad. But we can not do the "revolution" .2011 was especially synonymous with renewal software with OS X Lion and iOS 5, and a new beginning in terms of services or with icloud Siri. A "renewal program" challenged, because if iOS 5 is a major release if only because it releases the iPad, iPhone and iPod touch from the tutelage of Mac and PC, OS X Lion is without Apple probably the animal that makes the unanimously least for some time.