TAG Heuer – Plans to Bring Branded Smartwatch in Market

TAG Heuer, the Swiss luxury watch manufacturer has recently announced their plans to bring a branded smartwatch in the market with unnamed tech companies, which is a move to spur on in part with Apple Watch. It was reported how Tag Heuer had been pushing ahead to release its own smartwatch with the other Swiss watchmakers on the same track.

They had earlier dismissed the threat faced from smarwatches and have softened their stand since then. For instance, they had recently declined of planning to launch its own smartwatch though only a couple of months back, Claude Biver,LVMH’s Business Head, had informed a Swiss newspaper that the company had plans to launch a Tag Heuer smartwatch in the summer of 2015 though they could not afford to follow in the footsteps of Apple.

According to Reuters reports, during the press conference at the headquarters of TAG Heuer in La Chaux-de-Fonds, in Switzerland, Biver, had admitted that he had recently changed his mind on fielding a smartwatch after being dismissive of the `smart device’, sector. He had stated that they had started on the project four months back and had done several partnerships and would also consider acquisitions.

Smartwatch Represent a Challenge to Swiss Watch Industry 

When questioned as to whether the company had approached Google or Intel as their partners, Guy Semon, General Manager had refrained from commenting though the reports have been coming up that Intel would be supplying the microprocessor for Tag Heuer’s smartwatches. Semon’s comments clearly indicated his apprehension of losing to high tech and more user convenient smartwatches.

He further commented that `Smartwatch represent a challenge to the Swiss watch industry that is comparable to the appearance of quartz technology and that they cannot ignore this tsunami which is coming closer’. He gave no indication of any specific launch date for a Tag Heuer smartwatch though added that the company would be presenting one, only if they were `first, different and unique’.TAG did not disclose prototype design at the meeting though reports claim that the watch would be a hybrid digital/mechanical design which would be powered by an Intel processor.

Biometric Sensors to Measure Metrics of Heart Rate

Moreover, it was also reported that it had inclusion of biometric sensors to measure metrics like a user’s heart rate. Hewlett-Packard had used a similar design without the sensors in its Choronowing collaboration with designer Michael Bastion.

The present news is different from the news of September when Biver had slammed Apples’ recently unveiled Apple Watch stating that the product `had no sex appeal and that it was too feminine, looking too much like the smartwatches which are already on the market’ and later on, he reversed course.

Biver had commented saying that they want to launch a smartwatch at TAG Heuer but would not copy the Apple Watchor followthem. TAG seems to be the latest traditional watch maker to incline against a steadily growing smartwatch market which has been led by tech innovator.

Apple is ready to disrupt it with its Apple Watch probably early next year and some expectations on some high models which would be priced in the range of TAG Heuers’ present offers.