Apple sold 4,061,000 Mac. The combined effect of the macro-economic context, which affects the entire sector and promotes cheaper devices like the iPad, the late start of the iMac and supply difficulties seems he was right expectations analysts who estimated it over 5.2 million units. Apple has unfortunately decided not to disclose the sales figures of Mac laptops and desktop Macs, preventing any further analysis.
47.789 million iPhone were sold during the holidays. This is more than 35% of previous. Even though it is a record, but it is still below Wall Street expectations - it should be noted that the quarter began during the second week of marketing the iPhone 5. Also keep in mind that for most of the quarter, demand was limited by the supply side, the iPhone 5 has been a major problem in quality control during the first week of manufacture. The average rate of iPhone nevertheless maintains a high above $ 600.
IPad & IPod sales:
The iPad has sold no less than 22,860,000. Growth of turnover is quite low and the iPad mini encountered a great success. Finally, the iPod bounces like every year at Christmas, but 12.679 million units sold are below the levels of the past.
For the second quarter, Apple's objective is to achieve a turnover of between 41 and 43 billion, well below the 45.48 billion expected by analysts. These results are record results, but at the same time lower than market expectations - not to mention the specific case of the Mac.