NFC: Apple deliberately drags feet

Apple has set foot in an area where it is long overdue: the contact less payment. The presentation of this application may suggest that Apple will go further with the successor of 4S who could manage the NFC. At least that's what you might think on the surface. In mid-June, Phil Schiller had somehow given dot the i. 

Apple does not try at least for the moment to make a payment directly. Schiller also noted that the different mobile payment services were fighting like cats and dogs for their share of the pie. And to say that Apple was not involved in this fight.

Ecology: Apple gives up a standard

While Apple has yet again highlighted the next "green" MacBook Pro Retina during the presentation, she recently decided to abandon the standard EPEAT standard on which the Cupertino company was very supportive in recent year to tout the "energy efficient design" of its computers.

There are still a few weeks on its website Apple was pleased that all of its computers had "received the word Gold, the highest award of the EPEAT". She then presented the EPEAT (Electronic Product Environmental Assessment Tool) as "the most comprehensive environmental standard and widely adopted in the world".

French Apple Store: tensions, evaluations, negotiations and solution...

Following media coverage of the tensions within the French Apple Store and parallel to the annual wage negotiations, several meetings were held this week between the direction of France and Apple's retail employees and employee representatives. The opportunity to take stock and understand the aspirations of both the constraints of context other.

The Chinese dream Apple is falling behind

Whenever Tim Cook discusses the strategy of Apple, Steve Jobs's successor speaks extensively of China. This virus to the Middle Kingdom, he forwarded it to colleagues. We have seen at the keynote developer conference (WWDC) where Scott Forstall and Craig Federighi have heavily emphasized the support of China-specific features in IOS 6 and Mountain Lion.

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