Wednesday, July 18, 2012

Ecology: Apple gives up a standard

While Apple has yet again highlighted the next "green" MacBook Pro Retina during the presentation, she recently decided to abandon the standard EPEAT standard on which the Cupertino company was very supportive in recent year to tout the "energy efficient design" of its computers.

There are still a few weeks on its website Apple was pleased that all of its computers had "received the word Gold, the highest award of the EPEAT". She then presented the EPEAT (Electronic Product Environmental Assessment Tool) as "the most comprehensive environmental standard and widely adopted in the world".

Monday, July 16, 2012

French Apple Store: tensions, evaluations, negotiations and solution...

Following media coverage of the tensions within the French Apple Store and parallel to the annual wage negotiations, several meetings were held this week between the direction of France and Apple's retail employees and employee representatives. The opportunity to take stock and understand the aspirations of both the constraints of context other.

The Chinese dream Apple is falling behind

Whenever Tim Cook discusses the strategy of Apple, Steve Jobs's successor speaks extensively of China. This virus to the Middle Kingdom, he forwarded it to colleagues. We have seen at the keynote developer conference (WWDC) where Scott Forstall and Craig Federighi have heavily emphasized the support of China-specific features in IOS 6 and Mountain Lion.

Magicard consumables

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Bill Gates: Surface, the iPad and approaches of Apple and Microsoft

Bill Gates addressed the subject of the entry of Microsoft into the club of manufacturers of tablets, during a television interview (at 29 min), and that the difference in approach with Apple. If things were to do again, Charlie Rose asked, his interlocutor, "Do you have followed an approach of vertical integration as Steve Jobs did?"