Showing posts with label adam lashinsky. Show all posts
Showing posts with label adam lashinsky. Show all posts

Sunday, June 3, 2012

Tim Cook: the "mere mortal"

Fortune devotes its cover to Tim Cook, with a portrait shaped article and taking stock. On what has begun to change or evolve from Apple. Details ... The portrait, by Adam Lashinsky, author of Inside Apple (€ 10.99) released last month, begins with the traditional story. That a meeting last February by Apple, for financial analysts and investors.

Sunday, January 29, 2012

"Inside Apple" culture of secrecy in Cupertino

A few anecdotes about the secrecy introduced at Apple have been published by the author of "Inside Apple" on sale next week.

Adam Lashinsky discusses some original practices, such as when any new project starts, and others who may ring familiar to some readers as working in companies governed by strict rules of confidentiality.

The author, who has met with former Apple employees, for example, says that some have seen a sudden one day be erected walls to their floor and doors put "windows were pacified and some pieces had none”. New access rules are enacted, and nothing enters or leaves the room without good reason. A rule of silence that covers course and especially outside the workplace. Friends and family are also kept in the dark. Phill Schiller, the head of marketing, said subject themselves to the discipline with his children while Apple was working on his future gadgets.