Monday, January 29, 2018

Why You Should Invest in a Blog for Your Website

Are you looking for a way to start generating more traffic to your website? Maybe you have seen a dip in traffic due to search engine algorithm changes or you have generally struggled to maintain the numbers of visitors you want? There are so many different marketing strategies out there to try but you don’t want to waste time on ones that won’t get results. You want to make sure you are investing your time in marketing techniques that are going to help you to achieve your business goals. You want to increase your website traffic and drive more conversions.

If you haven’t already tried blogging as a marketing strategy, the first question is -why not? Websites with a blog tend to have 434% more indexed pages and more indexed pages mean that your website will perform better in organic search results. If your website features higher up in search results then you are going to get more website visitors. Just make sure that your web hosting plan will be able to support increased levels of traffic before you start. Most shared web hosting plans often include “unlimited” bandwidth but we all know that’s a false promise!

Attracting blog readers

Blogging also allows you to provide expertise on subjects that people search for, which are related to your business. For example, if you run a hair salon, a good way of attracting visitors to your website might be to write a blog on how to copy a celeb’s hairstyle or covering different hair trends that are emerging in the industry.

Or if you are a builder, you could do a regular blog providing tips on smaller DIY jobs like tiling. Once you have attracted them to your site with your expertise, you have the opportunity to showcase your services. So they might have a look at an extension you recently completed or a new kitchen that you fitted. Or they may decide that tiling is actually too difficult for them to do themselves and contact your company to do it instead. Creating useful blogs will enable you to build up authority – recognition that you know what you are talking about and that people find your website to be of great use.

Whatever type of industry you work in, blogging is one of the best ways to generate organic traffic to your website. Also, if you add social media sharing buttons onto your blog, when you write something that someone really appreciates, they might share it with their friends on Facebook, Twitter etc. That means that your audience reach increases and more people might start following your blog, looking out for your useful tips and advice.

Interaction and engagement with audience

You can also open up comments on your blog to enable a two-way communication with your website visitors. Maybe there is an issue with your website that is stopping people from contacting you, or a user is struggling to find a specific product, they can use the comments to raise this. Or they might want you to go into more detail about a specific topic, enabling you to reply to them and start building that relationship.

They might suggest another topic for your next blog that would help them and many other people. You might not have any idea that people need help with a specific task unless they ask you. Then that could open up a huge opportunity if there is a big demand for people to learn about your next blog topic.

One thing that sometimes puts people off blogging is that they think it takes up too much time. It doesn’t have to take up hours of your day, most blogs are around 600-1000 words long which shouldn’t take too long if you already have an idea of what you want to cover.

If writing isn’t your strong point or you really don’t have the time, then you can always employ a freelance writer to do it for you. You can provide them with some bullet points of what you want to cover and they will write the blog for you. Or you can simply ask them to research the topic themselves and produce a blog. There are lots of ways to get a blog created, so don’t worry if you’re not a wordsmith or you don’t have the time to write your own blogs.

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