2012: Challenges for Apple -II

The MacBook Air as a source of inspiration?

End of 2010, the MacBook Air was introduced as the future of Mac. And coincidentally, the site of Apple computers to promote OS X Lion are systematically MacBook Air. Last year, Apple has pushed the point home by giving its ultraportable processor powerful enough that it can be used as a primary computer. Will the "revolution MacBook Air" will finally contaminate the rest of the range or will it expand with the arrival of a new model with a 15-inch screen? It is inclined to favor the second hypothesis. In this case, the question is whether Apple will give a "facelift" to its professional range or if it will let it quietly grow old and accelerate the transition to the MacBook Air.

2012: Challenges for Apple

2011 was good for Apple financially. A figure attests to its success: its annual sales in 2011 (ended in late September), amounting to 108 billion dollars. The Cupertino company is now a relatively small club of companies that make over $ 100 billion of turnover.

Unquestionable financial success, but paradoxically one year fairly quiet in terms of news products. Not true major innovations as was the case in 2010, for example with the iPad. But we can not do the "revolution" .2011 was especially synonymous with renewal software with OS X Lion and iOS 5, and a new beginning in terms of services or with icloud Siri. A "renewal program" challenged, because if iOS 5 is a major release if only because it releases the iPad, iPhone and iPod touch from the tutelage of Mac and PC, OS X Lion is without Apple probably the animal that makes the unanimously least for some time.

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