Ken Segall: the origins of "NeXT", Siri pubs and the new iPad

The advertising Ken Segall, interviewed by the New York Times, told where the idea came to baptize "NeXT", as the company Steve Jobs founded after leaving Apple. And also to judge how Apple communicates in his later campaigns. An anecdote he had delivered in his book Insanely Simple (€ 9.99 - English) released in April, but worth repeating if one was missed.

Apple announces the payment of dividends and a share buyback program

Minutes from the start of a press conference that the decision should specify, Apple announced it would pay dividends now and its shareholders that it would conduct a share buyback program. The quarterly dividend will be approximately $ 2.65 per share will be paid from the fourth quarter of fiscal 2012, which begins next July 1.