On January 11, 2005, Steve Jobs introduced the iPod shuffle to the public from
Macworld, as one of his famous "one more thing." The iPod shuffle is
when the first iPod with no screen and opens the use of flash memory NAND.
Beginning
of 2004, Apple controlled 31% market share of digital music player: the iPod's
competitors are then hundreds of models of key USB flash drive, and some models
opulent HDD. The Cupertino Company decides to go to conquer the market by launching
the iPod mini, iPod hard drive a little smaller and a bit cheaper than its big
brother. It is a success in one year, double the iPod's market share to 65%.
