Showing posts with label apple news. Show all posts
Showing posts with label apple news. Show all posts

Tuesday, March 1, 2016

Apple's iPhone 5se Due to be Revealed on March 15

 iPhone 5se

Apple’s new iPhone 5se to be launched on March 15


As per reports, Apple’s new iPhone 5se is expected to be launched at an event on March 15. The 4-inch handset would be revealed at a spring event together with iPad Air as well as some new Apple Watch straps, according to sources. The iPhone 5se would come with new features comprising of an ungraded camera, Apple Pay and Live Photos providing customers who may be unconvinced by the 4.7-inch and 5.5-inch displays which had been introduced in September 2014 with the iPhone 6 and 6 Plus.

In the past, Apple was under stress in selling more affordable smartphone and had responded with the iPhone 5c that had a brightly coloured plastic case though did not feature fingerprint verification technology Touch ID. With the introduction of the latest iPhones, the 6s and 6s Plus last September, it had been quietly discontinued. 9to5Mac reporting the name informed that the employees had been referring to the `se’ as `special edition’ or as an `enhanced version of the 5s with the new model, possibly in order to avoid comparisons with the 5c and would be called the 5se instead of the 6c.

The phone was said to be revealed in March and would go on sale probably by the end of the month or in April.

Apple Watch Anticipated to be showcased with iPhone 7 in September


Apple had held a press conference to unveil officially the Apple Watch last year in early March and could use the springtime to revive the smartwatch again though reports have recommended that this could be delayed. The next generation of Apple Watch is anticipated to be showcased together with the iPhone 7 in September. According to sources the new device is basically the 2013 iPhone 5s with substantial internal hardware and software upgrades.

The case maker source informed that the product’s dimensions are vague from the iPhone 5s which means that the new device would fit inside the existing iPhone 5s cases. The systematics tends to show some changes for instance the sleep/wake/power button that has been relocated to the inside.

Apple is doubtful in offering pre-orders for the new devices as per sources who has cautioned that the plans could still change. 9to5Mac noted that it would be the first revamp to the iPad Air since October 2014, while the iPad mini got an improvement last autumn together with the unveiling of the iPad Pro.

March Event – First Event since September 2015


According to rumours the iPad Air 3 would be having a rear-facing LED flash wherein users would be capable of taking improved photos in low light as well as better speaker frills for enhanced audio.There is a possibility that the tablet would also work with the Apple Pencil that was initially intended to be working with the iPad Pro. The super-sized tablet that had been launched in November comes with a 12.9-inch screen together with 5.9 million pixels and tends to weight about 1.57 lbs – 712 grams and its thickness is 0.3 inch.The March event would be the first event of Apple since its September 2015 conference wherein the unveiling of the iPad Pro, the new TV of Apple together with the iPhone 6 and 6s Plus would take place.

Friday, February 26, 2016

New Apple Headphones Release Date and Connectivity Rumours

apple

Apple to Launch Its Line of Beats Brand Lightning Headphone


The announcement of Apple’s Beats acquisition and Lightning module lead to assumption regarding the new headphones. On investigation the clues propose that Apple would launch its own line of Beats brands lightning headphone together with the iPhone 7. The iPhone 7 would be the next generation smartphone of Apple and would possibly be released somewhere in September 2016.

 It was reported last week that Apple may lose the Lightning port and instead would be using a USB-C port. Besides that, the unclear rumour also mentioned that the iPhone 7 would have dual cameras as well as a Touch ID which would be integrated in the display.

 It has also been reported that it would be waterproof having at least 3GB of RAM. However, another rumour indicated that the company probably would get rid of the 3.5mm headphone port in order to make the iPhone 7 much thinner. The 3.5mm headphone port is presently on every iPhone and also the iPod Touch, the iPad, MacBooks, etc. Being the standard audio port which all devices require, one can connect the headphones to go hands-free or even listen to music.

Getting Rid of 3.5mm Headphone Port


According to Macotakara, the Japanese website, Apple would remove the 3.5mm headphone port on the iPhone 7 to reduce it to few millimetres from its thickness. The headphones would have to be connected to the Lightning port or the USB-C port instead. No USB-C headphones are seen yet, but a few Lightning enabled headphones.

 The reasonable solution would be wireless headphones with Bluetooth connectivity. The website is also of the belief that Apple would have a redesigned EarPod which would have Lightning plug with analog to digital converter. Should Apple get rid of the 3.5mm headphone port on the next iPhone it would mean that the user would not be able to use their regular headphones. Several of the users tend to prefer having a different headphone while listening to the music on their iPods or iPhone.

Though many have been presuming that Apple would bundle a pair of wireless EarPods with the iPhone 7, it may not be so. In one of the note of Barclays investor obtained by Business Insider, analysts Blayne Curtis and Christopher Hemmelgarn states that Apple would be shipping the iPhone 7 with Lightning enabled EarPods instead of totally wireless headphone.

Not Purchased the Rights to Cirrus’s Noise Cancelling Technology


Further on, the note also claims that Apple had not purchased the rights to Cirrus’s noise cancelling technology which is essential though the company is said to be considering in going wireless with the iPhone 7s headphones. The Lightning headphone module had first been unveiled at the WWDC session for the developers which had been titles `Designing Accessories for iOS and OS X’.

 Apple’s manager of platform accessories, Robert Walsh had explained during the session that there were many advantages of utilising the Lightning connector instead of the 3.5mm audio jack. It provides richer controls for playback and volume with more bandwidth together with other benefits. Walsh had informed developers that if the headphone supports for instance, the noise cancellation, one can suggest an app on the device which communicates with the headphone that controls its operations.

Tuesday, February 9, 2016

iPhone 7 to Do Away with Antenna Bands and Protruding Camera

iPhone 7

iPhone 7 – Rear Camera in Aluminium Casing/Antenna Bands Upper-Lower Edge


According to news reports, the camera of iPhone 7 will be in line with its body and the antenna bands will now not stretch along its surface. The latest lustrous design would represent a move towards a much more uniform streamline presence.

 According to sources, the rear-camera would be within the aluminium casing and the antenna bands would be only on the upper and the lower edges rather than extending across the width of the handset. Several of the consumers were amazed at the decision of the company in enabling the camera on the iPhone 6 to protrude from its casing.

It is both out of character for the particular design standards, exposing the lens to scratches together with other damages. Doing away with the plastic antenna strips also seems reasonable. The company had been granted a patent last summer, specifying a metal composite capable of replacing the strips that are essential for the antenna of the phone in sending and receiving signal. The latest casing can be adequately thin to enable radio waves to pass through eliminating the need to coat the strip segment with plastic for the handset to send and receive signals.

Removal of Headphone Jack


Other rumours with regards to iPhone 7 comprise of removal of the headphone jack in order to develop a thinner body. The plan to eliminate the headphone jack to develop a slimmer body could be a provocative idea and the company could apparently include new wireless headphone with the new handset or probably a pair of headphones which tend to connect to the phone through a lightning connector. Since June 2015, third parties had also been creating lightning connector headphones when Apple had extended its made-for-iPhone licensing programme.

The company has also reported to be creating a type of wireless charging which tends to allow the iPhone from the need to be replaced on a charging mat, which is the most common format used presently, as per Bloomberg. But it is doubtful to be assimilated into an iPhone prior to 2017. The latest iPhone scheduled for release in September signifies and important moment in the history of Apple and the company has apparently reduced the production levels of iPhone 6 as well as 6s Plus by a third owing to fears of slowing demand for the unused year’s models inspite of early sales of over 13 million units within the availability period of three days.

More Advanced Hardware Changes – Encourage Consumers


iPhone 7 should have more advanced hardware changes in order to encourage consumers to buy it since the developing markets tend to reach increasing levels of saturation as the economy seems to shift from a buy to an upgrade cycle. The iPhone 5se, the next iPhone will probably be launched on 15 March at an event according to reports where the 4 inch handset would be revealed at a spring even in San Francisco together with the iPad Air 3 as well as some new Apple Watch straps.

The iPhone 5se is anticipated to have new features comprising of an upgraded camera, Apple Pay accompanied with Live Photos, for customers who tend to remain unconvinced by the 4.7-inch and 5.5-inch displays which had been introduced with the iPhone 6 and 6 Plus in September 2014.

Wednesday, February 3, 2016

New iOS App Airmail Gives You Hardcore Control over Email

Airmail

Airmail – New Email App


Apps are progressively being dominant in their design. Airmail of iOS which is a new email app is the perfect opposite. The amazing beauty of Airmail is that the user is in charge of the colours, the icons, the way one reads and responds to messages, what tends to occur when you swipe a little or when one swipe a lot, which order of conversations display, what one can do to an email.

 It seems like each individual Airmail user, gets to go back in time and be with the company’s designer in the creation of the precise email client they want to use. It comes at a cost of $4.99. The app, by default is a bit messy and complicated, the same way several email apps are.

It tends to feel as it is that way knowingly, so that one would look for means of turning off that red stripe near every single message in Gmail and discover the wealth trove of choices in store for the user. Airmail tends to act like it is aware that email is messy as well as complicated and its job is to support in various ways as possible.

Inbox is Limitless Filterable


The inbox is limitlessly filterable and one can see unread messages only or those with attachments or only emails, all with a single tap. While composing, an email has adequate formatting choices to choose from. User can connect Airmail to the other apps on the phone with the ability of moving stuff around.

Airmail for iOS has great number of options and it enables you to do anything one could imagine doing with email, it has snoozes, filters as well as third party app combinations and other things one may not have thought of , from setting per inbox notification sound to bouncing emails as well as change Gmail folder mapping.

Most of the things in Airmail could be changed according to one’s choice wherein you can change what tends to happen when you swipe an email, you could enable or disable the look of actions such as starring and sharing and can even reorder various core menus.

Airmail Has No Agenda


Leonardo Chiantini together with partner Giovanni Simonicca who developed the app state that the comprehensive options of Airmail tends to come by design. He had commented that `people seem to have different needs and they think that with emails, everyone takes a very different approach.

Airmail is to address the needs of professionals who tend to work regularly in their inbox. Presently it functions on the iPhone and Apple Watch and Chiantini informs that an iPad version would be coming later. Airmail is not an app which everyone should be using.

 It is big, dense and rarely rough around the edges. Airmail could be the precise option if one tends to have a lot of email to go through,causing a hindrance with the prevailing app of choices that may not let you function as one may desire. Airmail for iOS is amazing since it has no agenda. It is like a scrapyard for email to deal whichever way one intend to. For any query, a live chat option on the official site of the app is available for those interested.

Tuesday, February 2, 2016

iOS 9: The Best Hidden Features

iOS 9

With the introduction of the Apple iOS9, tons of new features and functionality were discussed on various platforms when it was unveiled to the public. However, people are still wondering as to which could be the most exciting feature o fall. Not to worry, we would be covering on a lot today.

There will be a new Home Screen on the device. Users will get all the stories that they are interested in or they like in one place. This will ensure that there is absolutely no need to hunt around sites and applications to get what one might be interested in. The specific information is pulled out from various places as per the taste and specification and arranged in a fashion as preferred by the user. So, when it comes to going through information, it is definitely a beautiful experience irrespective of the type of device being used for the same.

Improved note taking and updation: 

Taking down notes has been a time tested activity and its app format – The Notes app is simply great for taking down notes. Additionally, one is also able to add pictures, site links or maps to the notes. It is even possible to draw a sketch using the finger. And, using the iCloud, any change done would be updated across all the devices that are linked. This ensures that there is only one standard version of version of information, thereby ensuring real-time updation of information and eliminating the chances of any misinterpretation.

Improved options for navigation: 

Travelling will be a new experience with this new OS. The Transit view displays routes, lines and tracks for trains, buses, ferries, etc. in the form of a map. This implies that travelling from one point to another is going to happen in a smooth way, even if it is a new place. Though this feature is available in a limited cities, however, things are expanding pretty fast. The application will show different categories like Food, Fun, Drinks, etc. and users will have to make the selection accordingly to get what they want.

Pay the bills or make purchases conveniently: 

The Apple Pay is another useful feature to make payments using the credit card. The Wallet function is simple to use and easy to access. Even the Kohl’s Charge card can be used with the Apple Pay. Things are underway to include store credit cards along with a range of reward cards so that everything can be managed by a single tap of the Apple Pay app.

SIRI enhancements: 

There have been dramatic improvements and Siri is able to fetch information, much like google, even if there’s no command given. Moreover, it can now recognize the pattern of usage and function accordingly. SIRI has been improved with voice command recognition as well. The notification and alert features too, have been updated.

iOS9 has brought key enhancements for the apps that one frequently uses like email, text messaging, maps, Internet or site browsing, taking notes and a lot of other things. Hence, those equipped with iPads and iPhones are bound to have a good experience once they start using their favorite apps.

Monday, February 1, 2016

Apple Invention Uses Spherically Curved Photosensor for Smaller, Better iPhone Camera

iPhone_camera

Apple’s Curved Photosensors – Smaller iPhone Cameras


Latest Apple patent discloses that the Cupertino Company would soon employ curved photosensors in creating smaller iPhone cameras which can capture improved photos. The design would aid Apple in its task of making the forthcoming smartphone much thinner.

The U.S, Patent and Trademark Office had recently published `Small form factor high-resolutions camera’ describing a cutting edge mobile camera module which utilises complex optics in delivering a much compact footprint with enhanced performance digital shooter suitable for placement in iPad and iPhone.

This exclusive arrangement offers a comparatively small ray fan spot size for all kinds of field heights at the image plane enabling a sharp low-distortion image. Apple has informed that employing curved array limits diffraction across image field, enabling smaller photosensor with equally smaller pixels. Moreover, with an axial length of two millimetres or less, the total camera package is extremely compact.

Sensor Refracts Light Through Trio Lenses


Apple has illuminated how the sensor tends to refract light through a trio of special lenses on a concave surface causing a sharp, low distortion image. The curved array limits diffraction, enables the use of smaller sensor with smaller pixels. AppleInsider has explained that to correct the diffraction as well as the visual aberration which tends to propagate within small cameras, the proposed lens system comprises of three lenses, two of which are convex or considerably convex.

A third meniscus lens or a lens with opposing convex as well as concave surfaces is placed between the first two lens components and the spherical photosensor. However the design seems to have its limitation like barrel distortion and Apple has described how it could use software in correcting the unwanted effects that tend to appear in various degrees of severity based on focal length, aperture as well as other system settings. It is not known whether Apple plans to apply its curved photosensor patent for its future iPhones since the company has relied for long on Sony’s stellar backside illuminated modules for its imaging requirements.

iPhone Thinner/Higher Battery Capacity


The patent had first been filed in 2013 and there seems to be no reason to think that Apple would be willing in replacing the Sony built imaging system already in use. Apple iPhone has been considered as having one of the best smartphone cameras all along. On the contrary, Apple has been looking for means of making the iPhone thinner with a higher battery capacity.

Credit for the patent filed goes to Xi Chen, David S. Gere and Matthew C. Waldon as its inventors. The technology could delay the unavoidable while Apple tends to cram more components in a shrinking device line-up. As in the case of every patent, there is no guarantee that this technology would show up in the near future devices though it is good to know that Apple tends to keep pushing the boundaries with its technology.

With rumours of a FaceTime camera set to make an appearance with the Apple Watch 2 this year, 2016 could probably be the year Apple may come up with one of the smallest and the highest quality cameras one has ever seen.

Monday, January 25, 2016

Future iPhones could feature Li-Fi, a technology 100 times faster than Wi-Fi

iPhone

Li-Fi Transfer Information at Over 100 Gigabits


Due to the researchers at universities which include St. Andrew, Cambridge, Edinburgh and Strathclyde, Li-Fi has been in development for many years which uses light emitting diodes – LEDs in order to beam information through air and the same is received by a light sensor.

In 2011, Professor of the University of Edinburgh, Harald Haas had been credited with its creation, when he had demonstrated it with a flickering light from a single LED wherein he could transmit more data than a cellular tower. While the out-dated Wi-Fi has the capability of transmitting data around 7 gigabits per second –Gbps, Li-Fi test have portrayed that it can transfer information at over 100 Gbps, with theoretical productivity of 224 Gbps.

This means that high definition films can be downloaded on device through Li-fi connection within seconds. Fitting any type of light device comprising of a humble light-bulb with a microchip can transform the same into a wireless data transmission point according to Professor’s Hass in his TED talk. Presently Li-Fi is in highly progressive stage which means that it is very unlikely to feature in the iPhone 7 that is expected to be released in September.

New Li-Fi to Overtake Wi-Fi Connection


The new Li-Fi technology is being geared up to blow the prevailing Wi-Fi connection by providing speeds of up to 1 Gbps. It tends to work by transmitting information through light rather than radio waves which means that it needs light source, like an LED light bulb together with an internet connection.

The term had been introduced initially by Professor Harald Haas and is presently being tested in Europe and is expected to be available to consumers within four years. The possibility of the technology is that it is restricted in its present form as visible light is unable to travel through walls and a device is needed to be within direct sight of a receiver, within a radius of about three meters. It also means that it could only be utilised in rooms that are lit.

According to Spectrum IEEE, devices in future would be capable of sidestepping this limit by using a tracking as well as location system which means that a user can place a laptop at a spot on a table and allow the system to locate it and create a link.

Pilot Project in Various Industries


Presently, Estonian company Velmenni is testingthe product and it has stated that it has been tested in an office as well as in an industrial space. Deepak Solanki, Chief executive had informed International Business Times that they were doing a few pilot projects in various industries wherein they could use the visible light communication – VLC technology.

Presently a smart lighting solution for industrial environment has been designed wherein the data communication is being done through light. A pilot project with a private client is also being done where setting up a Li-Fi network in order to access the internet in their office space. But the system seems unlikely to completely replace Wi-Fi and it could be utilised along with the prevailing technologies in order to provide more efficient systems.

Sunday, January 3, 2016

Apple Warns Snoopers' Charter Will Spark Serious International Conflicts


Cook

Consumers at Risk by Snooper’s Charter


According to Apple, millions of consumers would be at risk by the Snooper’s Charter while the hackers and the terrorist would tend to continue in the operation unrestricted. Scrutinizing the Investigatory Powers Bill that had been submitted recently to MP, the Californian giant informed that the proposed laws would be sparking serious international conflicts by imposing non-UK companies to break data encryption, violate international laws and hack their customers in their home countries.

As per the bill, data encryption can only be broken under a warrant received from the intelligence agencies, however Apple cautions that a `key left under the doormat could not just be there for the good guys, but the bad guys would also find it’.

Tim Cook, the company’s chief executive had stated in an exclusive interview with the Daily Telegraph last month that `we do not think people would want us to read their messages. We don’t feel we have the right to read their emails and were of the belief very strongly in end to end encryption with no back doors’.Most of Apple features in fact such as iMessage and FaceTime have already had end-to-end encryption, which means that it is impossible for Apple to comply with the law in its prevailing form.

Committee to Accumulate Evidence/Suggest Changes till Mid-February


To conform to a warrant presently, the company will have to build a completely new service which could be greatly impractical. Apple is also apprehensive that the law reaches beyond UK borders, needing any overseas company with British consumers to fulfil even if their home countries tend to have conflicting laws like the one United States does.

This could give rise in paralyzing most of the multinational corporations, especially the ones in the tech sector who would have to contend with dozens of opposing country specific laws. Apple has informed that `for the consumers for instance Germany, it could represent hacking of their data by an Irish business on behalf of the UK state under a bulk warrant activity, which the provider is not even allowed to confirm or deny.

Maintaining trust in these circumstances would be very difficult’. Till mid-February, the committee has time to accumulate evidence and suggest changes to the proposed law.

Sparking Serious Global Conflicts


Numerous major technology firms including Microsoft, Google and Apple all tend to operate on a global scale that has left many apprehensive about having various laws applicable to different regions which could immobilize substantial sectors of the tech segment, sparking serious global conflicts and paralyze multinational corporations’.

 It was also pointed out by Apple that submitting to regulations issued by one overseas country would give rise to other countries, for instance Russian Federation or China, a cause to demand the same treatment. The technology giant boss has already cautioned against providing spies with a `back door’ to read people’s emails since weakening data security could help the criminals.

Though the company could harbour some insignificant flaws, it is unlikely to have a substantial impact on results and everyone prefers to crack down on terrorist. Cook had also mentioned that he was optimistic, that pressure from the public as well as the press would lead Theresa May and the government to rethink the proposed plans on encryption.

Friday, January 1, 2016

How to Free Up Space in iCloud


iCloud
Deletion of backups – Helpful in Conserving Valuable Storage in Apple’s iCloud


Deletion of numerous backups could be helpful in conserving valuable storage in Apple’s iCloud which is Apple’s cloud based content storage system for its Mac and iOS products. iCloud storage service of Apple can be utilised to stack photos, videos, device backups and much more in the cloud. Free space of 5GB is offered by the company to the users but since it is 5GB of space as per Apple ID and not per device, one may find themselves running short of space faster.

Though extra storage could be purchased from Apple, there are options of making up free space in the iCloud account prior to purchase of additional storage. In order to check how much space is being utilised, one could enter Setting on the iPhone or iPad and opt for `iCloud’ then click `Storage’ followed by `Manage Storage’.

There could be a possibility that the backups could be utilising most of the space and if the user has backups from the old device either from an iPhone 4 or iPad 2, which is no longer in possession, they could go ahead and delete the same, by clicking on the backup scroll which is towards the bottom, tap the `Delete Backup’.

Unwanted Items - Deleted


There could also be chances of backing up items which may not be needed and have it saved in the cloud. You could go to Setting and click on iCloud from where you could choose items which you would like to be saved to iCloud and delete whatever is not needed. This will ensure that it is not backed up when you perform a backup the next time.

A stress-free option to free up space in iCloud is to delete photos from backups and instead of having photos stored in iCloud, you could use one of the several third party cloud service which tend to provide more free space than Apple. Google Photos tends to offer unlimited storage for free. Besides this there is also Yahoo’s Flickr app, DropBox, Microsoft One Drive as well as Amazon Cloud Drive.

User could install these apps which automatically back up your photos and have the app start backing up the photos to a separate pool of storage. User would have a backup copy of the photos stored online and get to keep all of it in the iCloud storage whenever needed.

Disable Camera Roll Backups


Users may also disable Camera Roll backups wherein the photos are backed up to a different service. iCloud’s Manage Storage screen enables the user to manage `Document and Data where these are documents, settings, save games besides other bits of data which iCloud syncs between the various devices.

They depend on iCloud storage and files which are not of much importance can be deleted. One could tap an app under `Document & Data’ on the Manage Storage screen to see the files occupying space. User could swipe a file to the left and tap `Delete’ in order to erase it from the iCloud storage.

The user needs to be careful while deleting files since there could be a possibility of deleting important documents together with other files which could be of great importance.

Saturday, December 5, 2015

Apple Launches Apple Watch Magnetic Charging Dock

Apple_Watch_Magnetic

Apple Watch Magnetic Charging Dock – New Larger Pad


Apple Watch Magnetic Charging Dock, a new larger pad based with the same design like its inductive charging puck was launched by Apple enabling it to charge on its side and lying flat. The dock is designed to be used for both 38mm as well as 42mm models and tends to charge the Watch lying flat on the surface or on its side while in Nightstand mode.

Since its update of the operating software in September, the Nightstand feature meant that plugging the Watch in overnight could turn on a special screen wherein the time is displayed in such a manner that when the Watch is placed sideways, one could still read the time. Moreover, it also gives Snooze and Dismiss functions to the side buttons which are convenient on top in night time positioning.

Embedded in the centre of the dock is a charging pad which can be flipped up to charge a Watch placed on its side. It is accompanied with a lightning to USB cable though a power adaptor has not been included. Taking into consideration where some docks have been of uncertain built quality, Apple Watch is perfect with a white polyurethane circle holding a central chrome ring inside that is the Apple magnetic charging puck.

First Venture in Wearable Technology


This can be placed flat so that the Watch can lie on top with the strap open. It also effortlessly folds up for side-on-use purpose. The underside tends to have a soft, fuzzy surface which does not scratch whenever anything stands on it. Besides this, there are cheaper models though this one has simplicity of design together with elegance.

 It is the first time that Apple has come up with a Watch charging dock following several third party accessories. The latest dock can be purchased from Apple’s website at a price of £65 and would be available in Apple retail stores. The Apple Watch is said to be the first venture into wearable technology of Apple and is offered in three versions namely Sport in anodized aluminum, Standard in stainless steel and Luxury in 18 carat yellow or Rose gold.

Front-Facing Camera for FaceTime Calls/Inbuilt Wi-Fi


According to a report released earlier this month it claims that the device is believed to have sold about 7m units, since its launch earlier this year, which is more than its rival vendors combined together. Apple does not tend to release official sale figures for the Watch; however Canalys, the report by independent analyst company, claims that Apple seems to be the only smartwatch manufacturer to deliver over 300,000 units in the third quarter of this year.

As per Canalys, Pebble, its nearest rival saw deliveries reaching 200,000 in the third quarter due to the launch of its Time Steel smartwatch manufactured from stainless steel together with a colour e-paper display. Apple had released the latest software upgrade watchOS2, lending support for the third party native apps, new watch-faces as well as improvement to Siri.

 It is said that the second generation of Apple Watch is in progress for release next year with rumours featuring a front-facing camera for FaceTime calls as well as inbuilt Wi-Fi together with new superior models

Thursday, November 26, 2015

Apple may Launch Macbook Air 2016 on Black Friday Weekend

acbook_Air_2016

Apple’s launch – Macbook Air 2016 Laptop on Black Friday Weekend


It has been rumoured that Apple intends to launch its Macbook Air 2016 laptop on Black Friday weekend falling on November 27 this year. If the rumours tend to be true, the latest Macbook Pro may have several problems with good sales inclusive of great deals for earlier Apple devices together with other products, according to online sources.

 The report by the source states that Apple would be releasing its lightweight laptop early to match up with the beginning of the festive shopping season in the US. But a Black Friday release would be taking away the response from Apple’s new Macbook model since several of the shoppers would be looking out for some appealing deals during the shopping weekend.

It is said that Apple has delayed the launch of the new varieties of Macbook Air as well as Macbook Pro in order that the laptops do not tend to dominate the company’s latest gadget, the iPad Pro. It is likely that theMacbook Air 2016 would pack an Intel Skylake U-chipset under the hood and would be running El Capitan, which is the latest version of Apple’s desktop OS.

Powered by A9X Processor – Various Storage Options


The iPad Pro is provided with a 12.9 inch display together with a stylus known as the Apple Pencil, along with a woven nylon keyboard called the Smart Keyboard. It is powered by an A9X processor with 4 GB of RAM and would be made available in various options of storage.

The Macbook Air is said to be the most powerful laptop of Apple’s till date besides being powered by Intel’s Skylak U-chipset as well as run on El Capitan which is the tech giant’s new operating system. There are plans also that the latest models would be much sleeker which would not be surprising, but would be provided with a Type-C USB port.

 Talks are also on that the new models would be having more powerful RAM as well as Force Touch technology. The Macbook Pro 2016 is also likely to comprise of the same Skylake processor but would probably come in December due to chip found under the code AAPLJ951 in El Capitan.

Two Display Options/Improved Battery/Retina Display


Besides this, others rumour that it includes two display options, a 13 inch screen and a 15 inch screen with improved battery life. MNR Daily has also added that it would most likely be provided with Retina display also.Since Apple had decided to skip their announcement at the time of the company’s unveiling of latest products in September, the new laptops have been subjected to rumours.

 It was earlier reported that Macbook Air 2016 would be launched in time this Christmas while the Macbook Pro 2016 would be made available in spring 2016. Besides this there are reports also that the two new Apple laptops had been delayed to make way for the newly released iPad Pro.

MNR Daily noted that Apple did not desire that the Macbook 2016 should compete with the new iPad which would affect the sales from it.According to the Vine Report, Apple supporters have been wondering on the official launch Macbook Pro 2016 and the Macbook Air 2016since then, making predictions ranging from November to January 2016.

Monday, November 23, 2015

Apple Pencil Gets a Twisty Torture Test

Apple_Pencil

Apple Pencil – Concern Due to Awkward Position while Charging

The Apple Pencil could be a smart piece of technology though one thing that several people have been speculating is how susceptible it could be at the time of charging. At first glance, it tends to stick out of the iPad Pro which does not seem to be a clever idea. It has sparked some concern due to its awkward position while being charged. The Pencils placed into the power port on the iPad Pro, sticks out from there, open to the world where anyone passing could bump into it.

However, it looks like Apple had given it a though and there is a pivot mechanism within the connector created to take the strain should the pencil be knocked. Zach Straley, video blogger, tried his utmost in breaking it putting it through a gradual torture tests, ramping and though he eventually succeeded, he had to work hard in doing so.

Torture test is an evaluation of the ability of an item to endure extreme condition and such types of test can be conducted by product manufacturers, reviewers as well as end users. A torture test usually focuses the element to various severe trials which surpasses anything it would probably encounter in the real world practice.

Sporting an Unintentional Angle

Straley started off with an unboxing and a quick demonstration on the working of the Pencil and began with some wiggling, followed by more rigorous twists and tugs.

At one stage of time he could hear it cracking as he picked the iPad up using the Pencil as a lever, The Pencil had the tendency of popping out of the port when pressure was applied. Moreover it also performed some gymnastics when tugged from side to side.

Straley states that it is like they have created a hinge within the pencil in order that it would actually bend. The torture test processes to a set-up wherein the Pencil extends in the air when the iPad is placed on the table and this high tech writing device tends to end up sporting an unintentional angle. This means that one would have to take care while charging the Pencil.

Implemented for Marking/Drawing/Sketching/Taking Notes

Tim Cook and Jony Ive have been debating that the Pencil seems to be much more than a stylus even if the others may have to wait for some time to find out. The Apple Pencil is not intended to be utilised as a stylus which acts as a replacement for the finger.

 Ive is of the opinion that the design makes it clear that the Pencil could be implemented specially for marking, drawing, sketching and taking notes. He informed that the Pencil is a natural extension, in some ways of Apple’s iOS progress and the multi-touch user interface needs only fingers for operating and making it instinctive. However, assured activities such as drawing or sketching could be accomplished better with a tradition type factor tools.

There seems to be a familiar history of torture test for tech objects. Apple Watch had been subjected to drowning; boiling as well as dropping earlier in the year which makes the Apple Pencil’s trials to be a bit tame.

Saturday, November 7, 2015

Apple’s Survey App Helps Venues Easily Create Indoor Maps

App

Apple’s Dedicated Indoor Positioning App - iOS


Apple had now launched a dedicated indoor positioning app on iOS, enabling business holders to map out their venues by utilising their iPhones. The Indoor Survey App was first noticed on the App Store by Steve Troughton-Smith, a developer and though it did not appear in search, it is effortlessly accessible through a direct link.

The app had been updated on October 27 and hence it had been on the App Store for a week before anyone had discovered it. Its description stated that an iOS 9 would be needed or later with iPhone, iPad and iPod touch compatibility together with an 18MB download size. Description on iTunes reads thus `enable indoor positioning within a venue using the Indoor Survey App.

By dropping points on a map within the Survey App, you indicate your position within the venue as you walk through and as you do, the Indoor Survey App measures the radio frequency – RF signal data combining it with an iPhone’s sensor data’.

 Apple had been building up its indoor mapping tools for a year now in silence. It had introduced iBeacons in 2013, small Bluetooth transmitters, which retailers as well as venue owners could utilise in delivering location specific notifications and alerts.

Mixture of Wi-Fi & Radio Signals – Track Positions


In the iOS 8 update last year, Apple had given the developers access to more comprehensible location data using the iPhone’s indication coprocessor. As noted by Apple Insider, the Indoor Survey App utilises a mixture of Wi-Fi and radio signals in order to track positions, like the technology created by Silicon Valley start-up,WiFiSLAM that was purchased by Apple in 2013, at a price of $20 million.

Apple had also launched in October, the Apple Maps Connect that invited business owners to submit their indoor mapping information. Though this was not for small corner shops, Apple specified that participating venues should be accessible to the general public offering Wi-Fi connectivity throughout and drawing over one million visitors yearly.

According to a report from 9to5Mac, indoor position, as of June last year was added to locations which comprised of the California Academy of Sciences in San Francisco and the Mineta San Jose International Airport. There is a possibility that the Indoor Survey App could be beneficial in extending this availability and make it easy as App Store descriptions notes for venue holders to gather data without installing any special hardware.

Maps Connect


Apple’s mapping attempts was something that was needed in the past and the company had apologized for moving from Google Maps with iOS 6 in 2012. Since the failure, Apple had made several attempts in improving the quality of its maps and had launched the Maps Connect urging small businesses to improve their Maps selecting public venues with more than one million yearly visitors.

With iOS 9, Apple had extended its map offerings including transit directions and like the Indoor Survey tends to include navigation options for indoor locations. The company has made a limited quantity of iPhone apps available through its App Store and had only 16 apps shown on the store page at the time of writing.

Apple seems to have a history of bundling apps together with stock iOS should it feel that the functionality is crucial to a core iOS involvement. This had led to some complaints stating that the basic OS has too many additions.

Wednesday, September 23, 2015

Ad blockers top Apple Charts as iOS 9 Debuts

Ad_blockers

Ad-Blocking – Top of Apple’s Store Charts


Following the recent launch of iOS 9, ad-blocking apps have gone to the top of Apple’s Store charts. According to App Annie, mobile analytics firm, a $2.99 app, Peach that tends to block` most ads as well as privacy invading trackers on web pages seem to be the top paid app in the App Store.

 Purify Blocker; a $3.99 app is at No 4 on the paid apps chart, while a 99 cent Blockr app is No. 17 on the charts. The sudden interest in ad blockers is due to Apple’s new iOS 9, software which tend to power iPads and iPhones adds features that enable the Safari Web browser to tap into content blocking from third party apps.

Users could just install this type of an app and set Safari to use it in order to block advertisements as well as similar content while surfing the web. Ads can be offending spot for people surfing the Internet and blocking ads helps users in quickening the Web performance as well as keeping ads from coming up on the screen. Advertisers tend to use ads in order to generate income and several websites which are free depend on ads to get some revenue.

Ads on Web- Intrusive/Annoying/Trespassing on Privacy


Arnent, Peace developer is known for his creation of Instapaper, an app which enables readers to save articles for offline reading and often strips ads in the process. He had partnered with ad blocking company, Ghostery, for Peace, that gives the app the benefit of a well-established database. Besides ad blocking, Peace also disables slow loading fonts, blocks social widgets as well as hides common sections towards the bottom of the sites and includes a straightforward feature for whitelisting sites.

The counter debate from the user point of view is that several ads on the Web seem to be intrusive and annoying, trespassing on privacy. Advertisements tend to use video, animation and other techniques to draw the attention of the audience.

 However, the privacy issue seems to be one of the most important with people very much concerned over the data collected by advertisers. Marco Arment, developer of Peace has mentioned in a blog post recently that `web advertising and behavioural tracking is getting out of control.

Flare-up of Ads blocking – Bitter debate


They are unacceptably creepy, bloated, annoying and insecure and seem to be getting worse at alarming pace’. He states that people who use ad blockers should not feel guilt-ridden that they could be offending advertisers and websites which depend on ad revenue.

 He add that if publishers prefer to offer free content funded by advertising, the burden is on them to choose ad content as well as methods in which readers would tolerate and respond. By integrating ad blocking, Apple the California based company is clearly supporting the users. We need to now wait and watch on the reaction of the advertisers.

 Publishers are envisaging a growing percentage of their web traffic from smartphones, however, mobile ads seems to be making much less revenue than those on desktop and till now, only desktop browsers have good or reliable potentials to block ads.

This flare-up in popularity of blocking ads has given rise to bitter ethics debate between those who view them as an existential threat to the free Internet and those who are fed up of barrages of horrible and at times harmful ads and arrays of trackers who tend to trace their online movements to target ads better.

Burberry Becomes First Major Fashion Brand with an Apple Music Channel

Burberry

Burberry – First Major Worldwide Brand with Apple Music Channel


`Curators’, Apple Music’s playlist till now have been directly significant brands like DJ Mag or Shazam and hence Apple has been in collaboration with Burberry wherein the luxury fashion house will be the first major worldwide brand in launching a curated channel on Apple Music making it the first luxury fashion house to do so. However, it is not unusual choice due to its Burberry Acoustic campaign that supports new British music talents and also features acoustic tracks recorded exclusively for Burberry.

Burberry hires a full time music team which works on Burberry Acoustic and matches up artists having record labels. The Burberry Apple Music channel has been listed under `Curator Playlists’ comprising of contents from brands as well as media sites like GQ, Wired, Rolling Stone and Pitchfork.The maker of £1000 trench coats would be using the channel to showcase its partnerships with the British artists like James Bay and George Ezra together with playlist that will reflect the fashion label’s taste.

 The contents that have been provided by Burberry comprise of selections from Burberry chief executive, Christopher Bailey with music played on the Burberry runway along with a selection of emerging British talent, in an effort to entangle the world of fashion and music.

Lead Other Companies to Use Apple Music


This move is not at all surprising, since various big; non-music brands have made their presence on competing services like Spotify. It is also not shocking that Burberry seems to be the first in line for an Apple Music partnership. Burberry CEO Angela Ahrendts as its senior retail VP, back in 2013, had been hired by Apple and the two firms had been collaborating prior to the change in career being official.

This would lead other companies to use Apple Music channels for promotion and Apple will not mind extra subscribers coming along the way. Bailey who had taken over as Burberry boss after Ahrendts had left to become head of retail and online at Apple in 2014, has commented that there are several unusual British artists and that it is a pleasure to have the occasion of working with them and showcase their incredible talent and that music has always been inherent to what we tend to do and is excited with the partnership with Apple on this amazing platform’.

Launched with Exclusive Videos/Performance – Burberry Show Sept 21


Burberry would be launched with exclusive videos from developing artists like Lila Vargen and Georgie together with a performance from Alison Moyet which would be filmed at the upcoming Burberry Womanswear show in London on September 21.

The subscribers to Apple Music would be able to locate and follow Burberry in the `Curators’ section. The Apple Music streaming service had been launched in the summer with the expectations of competing with companies like Spotify. Apple and Burberry have been in long partnership first in 2013 to show off the photographic potentials of the iPhone 5s.

Angela Ahrendts, the current head of retail for Apple was also the CEO of Burberry till the springs of 2014 when she joined Apple. The new Apple Music channel of Burberry is the first collaboration between Apple and Burberry since her departure.

Thursday, September 3, 2015

Apple Patent Application Ups the Ante on Noise-Cancelling Headphones

Apple_Patent

Apple’s Patent Application on Bone Conduction for Voice Communications

According to US Patent and Trademark Office revealed on Thursday, Apple had applied for patent for technology on bone conduction for voice communications. Apple's patent application which was filed in February 2014, though not published till recently defines a method of improving voice quality in wireless headset using freed earbuds of a mobile device.

As defined by Apple Insider, it terms a system, where the voice input is accepted by one of the two earbuds and depending on the perceived quality, it is then passed on to a mobile device. Inertial sensor which tends to monitor the vibrations in a user’s bone structure as well as the range of other sensors helps in informing which signal to use.

Bone conduction tends to transmit sound via subtle vibrations instead of through speakers generally with an increase in clarity. The patent tends to follow the design model which Apple had attempted in bringing about to most of its devices and accessories – simplicity. It could also propose a natural progression with the company’s 2014 acquisition of headphones maker Beats, while enhancing the earbuds contributions.

Earbuds Accountable for Noise/Wind level

According to research manager of wearable and mobile phones for IDC, Ramon Llamas, has mentioned in an email that `this is something like Apple taking a hint from what the other vendors have done earlier and which has been Apple’s mode of operation in the past – to see who does it well and then attempt to do it better than the others.

We have seen this with smartphones and are now seeing it with watches and if the product reaches market, Apple will be doing the same to the Bluetooth headset industry’. Apple had noted in the patent application that its earbuds would be accountable for noise and wind level identified by internal earbud microphones.

Moreover, the earbuds could combine the information with accelerometer output battery level as well as earbud position data as per the application. Apple has mentioned in its patent application that `the invention usually relates to improving the voice sound quality in a wireless headset with untethered earbuds of electronic devices by determining which of the earbuds should transmit the acoustic signal and the inertial sensor output to the mobile device’.

Environmental Noise – User’s Speech Incomprehensible

Using the acoustic signal as well as the inertial sensor output received from one of the earbuds, user’s voice activity could be detected to perform noise reduction and generate a pitch estimate in improving the speech quality of the final output signal’.

As per the application, a shared complain with hands free devices is that speech caught by the microphone port or the handset comprises of environmental noise like the secondary speakers in the background or it could be other background sounds.

 Environmental noise tends to make the user’ speech incomprehensible and hence tends to degrade the quality of the voice communication, which is a problem that Apple intends to solve. Apple had declined from commenting on the patent application.

The present patent shows on-going work in bone conduction technology as Apple had filed a similar application for accelerometer assisted noise cancellation last September and the company is yet to bring in such a device to the market. Its most innovative earphone designs tend to rely on cables, excluding devices that are developed by Beats.

Tuesday, September 1, 2015

Apple will host next iPhone launch Sept. 9


Apple_invitation
The most awaited event for this year is finally here, Apple will be launching its next iPhone on September event in San Francisco. Exactly a year ago, Apple had launched the bigger iPhone 6 and now it is time to launch new devices with tradition. Invitation for this event started coming out on Thursday with simple tease: “Hey Siri, give us a hint.”

Apple hoping to boost its sales

It should be noted that two third of the Apple’s revenue comes from the sales of iPhone followed by its other devices and web based services. In order to keep the revenue steady it is necessary for the Apple to keep introducing new devices in order to generate desire among the consumers. Apple has been selling millions of mobile devices each but in the recent times it has seen slowing down of sales largely due the rise of Chinese Smartphones manufacturers and saturation in the world mobile market.

The other major device in Apple’s portfolio is the iPad, which is going through a bad phase in sales. The quarterly sales of Ipad are declining with each passing year and Apple had recorded six periods of low sales in a row, which is highly alarming.

Apple launch event will brings tweaked iPhone

Just a year back Apple had launched new bigger iPhone which boasted huge advancement in the hardware and design but this year focus will be bringing tweaks and functionality enhancement as seen earlier with ‘S’ cycle launches. The major example of ‘S’ cycle change or tweaks is the introduction of Siri, Apple’s voice assistant with the launch of iPhone4S few years back.

It is expected that Apple will be bringing its relatively new ForceTouch technology to its other devices. ForceTouch technology debuted last year with the iPhone 6 allowing it the ability to differentiate between the hard and light taps on the screen. Apart from this Apple will be bringing tweaks with a fast processor, better camera and more color options for the users.

Apple TV can even make a debut

We had long being hearing about the Apple TV and last time it was expected to be revealed at the annual developer’s conference in June but it was pushed back for unknown reasons. Later on it was revealed that Apples had failed to broker any deals with the TV programmers to bring some content in time. This time Apple is expected to launch the Apple TV box along with an internet based television service for its users. Apple was first to pioneer the thought of binging a service of internet delivered TV but it kept pushing it back and now this service has grown considerably with increased accessibility.

Apple might reveal new bigger iPads

Apple had long kept the tradition of holding separate events for its tablets and smartphones. And usually iPhones are announced in September followed by iPad in October. This time they might surprise us by launching both the devices together and users will be able to see the upcoming 12.9 inches iPad Pro in September event.

Saturday, August 29, 2015

Is your iPhone taking Blurry Photos? Apple Launches Scheme To Replace Faulty iSight Cameras For Free


iPhone
Apple is all set to replace the faulty camera on the iPhone 6 Plus free of cost. After the successful launch of the iPhone 6 handsets in 2014, some of the users were left in lurch by finding faulty cameras, which gave just blurry images. This problem is found in only a small number of devices, which were shipped between November to January.

Features of Apple iSight Camera

Apple had used a latest version of iSight rear facing camera with enhanced capabilities. iSight camera comes loaded with Apple designed highly efficient lens with a large aperture of f/2.2 which allows more light than the previous models. iSight has garnered praise for its auto image stabilization tool along with other features like autofocus and auto white balance.

iSight camera also comes with a one of kind Optical Image Stabilization features which exclusively take four shots and merges them together in a single image for much better clarity and fineness. This camera works on an A8 chip alongside M8 motion co processor for measuring the motion data and gyroscope. This design and specification allows iPhone 6 Plus users to take very still pictures without worrying about the shaking hands.

iSight Camera malfunction in Apple Iphone 6 Plus

The malfunctioning and faults in the iPhones 6 cameras were reported way back in November last by the disgruntled users. The affected iPhone 6 users stated that the automatic and manual focus was not working at all but front facing camera was free from any problem. As a result of this fault Iphone cameras were brings unstable and blurry images even when the users is perfectly still to take pictures.

Apple has finally given heed to this problem and it had stated on its official website that affected handsets will be revamped in upcoming days. The numbers of affected handsets are quite limited in serial number range and were sold between the time-span of September 2014 and January 2015.

Check whether your iPhone is eligible for camera replacement

Concerned users can check out their iPhone’s serial number by going to the setting, General and reading the About section. Just copy this serial number and paste in the online tool on the Apple’s website to see whether you are eligible for camera replacement or not. Apple had made it clear that it will entertain only such handsets, which are working order, and all the phones with faulty camera will be first examined before proving any revamp.

Apple had made it clear that its replacement of faulty components is complete free of any cost or charge. iPhone users are just required to visit their Apple Store and get their camera replaced within a short time. Apple had advised its users to make a back up of their data to iTunes before proceeding further with the replacement. Apple warranty coverage program provides three years of cover on the iSight cameras and it applies only to the iPhone 6 Plus.

Thursday, August 27, 2015

5 Common Problems iPhone Users Have and How to Fix Them

iPhone

iPhone is a highly popular Smartphone filled with awe aspiring features and utility but it does have its own shares of problems. Here are top five annoyances, which iPhone users have to deal with on everyday basis.

iPhones are marred with low storage capacity 

Most of the people face a low storage capacity trouble after accumulating a number of photos, documents and other stuff either by downloading or uploading in the iPhone. Deleting contacts or doing away with priceless photos and documents is not an option at all.

Use the Apple’s iCloud storage facility to save your digital files cramming up the iPhone or iPad devices. It is the best way of saving space as well as data in the online cloud storage and you will be able to clear up a considerable amount of space on iPhone.

Predictive text doesn’t aid in texting 

Texting on the iPhone is quite a task in itself. Predictive texting makes it tougher to text with complete freedom and happens to take a considerable time apart from causing occasional embarrassment. You can do away with the Predictive texting by shutting it off by going to the settings, then click on keyboard followed by setting the Predictive option to off. Now you can easily type faster without the need of going back, erasing and retyping the things you wished to say in message.

Below average battery 

Screen brightness is the major factor, which reduces the iPhone battery apart from surfing, chatting and other tasks. Dimming the screen brightness by little bit can extend the battery life to a whole new level. Apps running the background are also major battery reducer and it should be noted that pressing the home button doesn’t actually kills an app rather it remains working in the background. Shut down your devices then boot it up and quickly press the home button twice. Swiping left on the screen will now showcase all apps which are currently suspended on the device.

Delete photos smartly rather than archiving them 

If you open up your Photo gallery then you find a large number of unwanted photos like blurry ones, close shots or other useless pictures. Delete the unwanted pictures and clear your photo gallery in a smart manner. In case you happen to delete some good photos then iPhone OS comes to your rescue with the feature of recovering the deleted photos. Go to the Recently Deleted album and retrieve you accidently deleted photos but don’t forget to empty the album in order to save more space.

Reading on the iPhone device is tough 

iPhone by default uses a standard text size which might seem quite tiny to some of the people. It is not easier to read with a tiny text and same problem persists with the keyboard as well. This can be eliminated by going to the setting, general, accessibility and turning on Bold Text and Larger Text feature in the iPhone. Now you will be read easily through multitude of text and increase the utility and usability of the iPhone.

Wednesday, August 19, 2015

Apple's New Blueprint for Your Next iPad

iPad

Blueprint of Apple’s Rumoured iPad

There was a point when tablets had filled every space in the group with consumer having a wide choice but over a period of time, the markets began splitting. An image had been posted by Twitter account OnLeaks run by Steve Hemmerstoffer, the site editor for Nowhereelse.fr, a French news site which has posted various reliable leaks in the past regarding Apple’s earlier iPads prior to their release.

Should his blueprint tend to be accurate, the upcoming launch of the 12.9 inch screened iPad Pro would measure about 12 x 8.7 x 0.2 inches. It would be larger than the iPad Air 2 with regards to length and width where the iPad Air 2 is 9.4 inches long and 6.6 inches wide though it is just slightly thicker at 0.28 inches thick as against 0.24.

The blueprint of Apple’s rumoured iPad that was leaked online, portrayed the tablet’s full dimension with an idea on what it could look like. He notes that though the blueprint dates back to December 2014, there could be a possibility that it could be out-dated and is not sure till Apple discloses about its next iPad which normally occurs in October.

Second Port/Inclusion of a Stylus/Split Screen Multitasking With iOS

Besides its larger screen and thinner frame, the next iPad is said to have a second port as indicated in a leak from Dutch blog VandaagApple. Rumours regarding the larger iPad has also revealed the inclusion of a stylus and would be probably introducing split screen multitasking within iOS, a feature which according to some was what Apple was striving to debut with iOS 8.

If the reports, rumours and leaks that have been circulating seem to be true, then this would be Apple’s largest iPad so far. It would probably be more appealing for enterprise use cases, a motivation which Tim Cook; Apple CEO had been speaking in the past. The iPad Pro’s bigger screen would be in an improved position in competing with the other tables which have been optimized for productivity such as Samsung’s Galaxy Note Pro as well as Microsoft’s new Surface.

Apple’s next tablet will be having a number of changes over its earlier models. Beside the larger screen size, the addition of Force Touch to the UI will enable easy access to extra options as well as settings while using application. The rumoured use of a digital stylus will support the creative process on the large screen.

Success – Low Margin Devices

When the tablets had first been introduced, computing landscape was very much different from what it seems currently. The main factors of mobility were reliance on laptops in doing significant portable computing jobs and smartphones with a four inch display was used for communication and connectivity.

From these it went to a nine or ten inch screen the first generation tablets were shipped with, inclusive of the original iPad and the distinctive advantages in portability as well as screen size which a tablet could offer became clear. While Android smartphones hold the majority of the market share – 82%, most of the success is around low margin devices.

Though Apple’s iPhone may not have the overall numbers, it tends to commands more profit per handset setting up Apple in gaining much of the profit from the smartphone ecosystem. If Tom Cook together with his team could perform an identical strategy in the tablet field in creating a high end device like the iPad Pro, it could draw the bulk of the profit from it and leave the low margin/high volume commodity game to other manufacturer.