Till now, the 16GB iPod Touch was available only in grey colour and though a sensible choice, it failed to reach the hearts of design fans and hence Apple is hoping that the new range of colours would draw more fans towards it.
The updated version retains the four inch retina screen and A5 processor of the earlier 16GB version which is a throwback to the previous generation of iPod touch with the addition of a five megapixel iSight camera which comes with an LED flash and onscreen filter to jazz shots, to its existing FaceTime HD camera.
Equipped with 5 Megapixel/4 In. Retina/A5 Chip
The new version is priced at $199 in the US while Apple had sold the16GB version of its fifth generation iPod Touch for $229 without the rear camera and in only one colour option. Available in vibrant colours like pink, yellow and blue, the iPod touch besides being equipped with a five megapixel, a 4 inch Retina display and A5 chip, has a FaceTime camera with 1080p HD video recording, as stated by Apple.
Moreover, the iPod also has a fingerprint resistant oleo phobic coating which will enable it to remain beautiful and bright.Now with this new launch, customers in the US have the choice of buying the new iPod touch in the same range of different available colours on the 32 GB and 64GB models.
Apple’s iconic music player sales had slumped in recent years while smartphones have compensated all the functions of the standalone digital music player and Apple considered revamping the market by bringing in a lot of features on the iPhone like a camera and access to a variety of apps to the iPhone touch on the App Store.
Featuring iOS 7 Operating System
The new updated versions come as two different iPhone with a 4.7 inch and a 5.5 inch screen which are rumoured to have gone into production and the current iPhone 5s has 4 inch display.
With difficulties in the production of a large screen model, the 4.7 inch version would probably be released first, somewhere around early autumn.
The iPod was responsible in bringing in the major share of Apple’s revenue but had been dwindling recently in smartphones which gained more popularity.
The iPhone and iPad presently are the company’s biggest earners where Apple in the last quarters released figure of 2.7 m iPods sold.
Apple had also launched its range of portable media players in 2001 on iPod in various versions like iPod Shuffle, iPod Nano, iPod Touch and iPod Classic.
The iPod touch will feature the iOS 7 operating system as well as offer more than 200 features, inclusive of camera app filters and probably later this year the device would be supporting the latest iOS 8 versions.