Ken Segall: the origins of "NeXT", Siri pubs and the new iPad

The advertising Ken Segall, interviewed by the New York Times, told where the idea came to baptize "NeXT", as the company Steve Jobs founded after leaving Apple. And also to judge how Apple communicates in his later campaigns. An anecdote he had delivered in his book Insanely Simple (€ 9.99 - English) released in April, but worth repeating if one was missed.

NFC: Apple deliberately drags feet

Apple has set foot in an area where it is long overdue: the contact less payment. The presentation of this application may suggest that Apple will go further with the successor of 4S who could manage the NFC. At least that's what you might think on the surface. In mid-June, Phil Schiller had somehow given dot the i. 

Apple does not try at least for the moment to make a payment directly. Schiller also noted that the different mobile payment services were fighting like cats and dogs for their share of the pie. And to say that Apple was not involved in this fight.

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Ecology: Apple gives up a standard

While Apple has yet again highlighted the next "green" MacBook Pro Retina during the presentation, she recently decided to abandon the standard EPEAT standard on which the Cupertino company was very supportive in recent year to tout the "energy efficient design" of its computers.

There are still a few weeks on its website Apple was pleased that all of its computers had "received the word Gold, the highest award of the EPEAT". She then presented the EPEAT (Electronic Product Environmental Assessment Tool) as "the most comprehensive environmental standard and widely adopted in the world".

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French Apple Store: tensions, evaluations, negotiations and solution...

Following media coverage of the tensions within the French Apple Store and parallel to the annual wage negotiations, several meetings were held this week between the direction of France and Apple's retail employees and employee representatives. The opportunity to take stock and understand the aspirations of both the constraints of context other.

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It really gets a great deal to acquire dustin brown to let pass a game. Yet Martin Hanzal’s dodgy smack on Brown midway all the way through the third phase of Game 2 of the Western convention competition was not sufficient to tangential him meant for over a issue of minutes. Ask over some NHL expert on the subject of his skirmish pockmarks, and out of the blue he starts in on to bear a resemblance to a third base trainer in baseball, offering the bunt precursor to a pummel.

The Chinese dream Apple is falling behind

Whenever Tim Cook discusses the strategy of Apple, Steve Jobs's successor speaks extensively of China. This virus to the Middle Kingdom, he forwarded it to colleagues. We have seen at the keynote developer conference (WWDC) where Scott Forstall and Craig Federighi have heavily emphasized the support of China-specific features in IOS 6 and Mountain Lion.

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Bill Gates: Surface, the iPad and approaches of Apple and Microsoft

Bill Gates addressed the subject of the entry of Microsoft into the club of manufacturers of tablets, during a television interview (at 29 min), and that the difference in approach with Apple. If things were to do again, Charlie Rose asked, his interlocutor, "Do you have followed an approach of vertical integration as Steve Jobs did?"

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Mountain Lion: the changes that Apple has said little about

Apple Mountain Lion will sell by the end of the month. July 24 is the date that occurs most often in terms of its launch. If during the presentations, Apple insisted on ten features (Reminders, Notes, Messages, ... Notification Center), there are many small innovations on which it has little.

Test of MacBook Pro 13 "mid-2012 2.5 GHz Core i5

It takes the same and it improves a bit. This is the summary that can make the MacBook Pro 13 "2012 season. Changing the motor with the switch to Ivy Bridge (the third generation of processors from Intel Core iX) graphics chip and Intel next generation too. Then small changes in existing connectors with the adoption of USB 3 (backward compatible with USB 2).

Nexus Q: Google looking for a thread

Surprise of the Google I / O 2012, the Nexus Q is an extremely revealing Google's strategy. It is a former research project became a mainstream product. This is a family member Nexus, and not just any one who unifies. This is the first product designed and manufactured by Google from A to Z. The Nexus Q is important - but paradoxically, no one really understands what it serves. 

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Vizio: an entry in the PC design

Earlier this year at CES in Las Vegas, the American Vizio, maker of televisions and Blu-ray players, unveiled its first line of future PC. Piece of portable and whose lines were familiar. A few iMac, MacBook Air a little, a touch of Magic Trackpad all coated aluminum. The Verge dedicated a portrait of this California-born 10 years ago, now just over 400 employees and who managed against all odds to climb to first place in sales of HDTVs in the U.S...

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Testing the MacBook Air 13 "mid-2012 1.8 GHz Core i5 - II

Then comes the resistance tests of the battery on a machine that sees its performance increase. It turns out that we find the values promised by Apple with its 7 am in the best case (in consultation Wi-Fi 25 sites popular with the screen at 50%, says the Apple).

Testing the MacBook Air 13 "mid-2012 1.8 GHz Core i5 - I

This is a virtual twin of the previous model that offers Apple MacBook Air with this 13 "version 2012. One year to another, the designers have made to the exterior of the machine and only minor changes that it sees only the AC power really evolve. The outline of this family remains the same since its birth in early 2008. The number of times we have seen manufacturers take inspiration from this design is sufficient to demonstrate its relevance.

iPad: The magazine will arrive more tomorrow - II

Reading linear or cross?

Further pages of an ordinary place, as proposed conversion homothetic, we tried to imagine an architecture that makes it more rational reading a magazine. This resulted in what we call, for want of better, "read Cross": it scrolls horizontally between different items, and vertically to read the whole of a long subject. In practice, you move from one section to the next in "turning" the page of a finger, then one of them if you are interested in is a vertical gesture as you discover its sequel.

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iPad: The magazine will arrive more tomorrow

More than two years after the release of the iPad, magazines available on the Apple tablet are still relatively few. Those who have made the jump to the vast majority, like carbon copies of the paper version, they do little to exploit that allows the digital enhancements, in terms of multimedia, for example. However, the design tools offer more options, newsrooms are organized and equipped themselves gradually, and one begins to imagine what might be the electronic magazine of tomorrow ... if it does come tomorrow.

Windows Phone 8 will catch up with iOS and Android

After presenting this bold strategy on shelves, the Redmond company has presented extensively in Windows Phone 8. If Windows Phone 7 offers from the beginning an original interface, it was always a step behind its two main competitors, iOS and Android in functionality. 

With this version, Microsoft wants to both grow its difference while having the offer as rich as possible. The biggest new aesthetic is probably the famous home page that has been revised. It is completely customizable with new color themes and offers three sizes of tiles, which are even more flexible.

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Surface: Microsoft Announces Two shelves Intel and ARM

There will be shelves Windows and there will be shelves of Microsoft Windows. At a conference in Los Angeles whose purpose was kept secret, but surrounded by rumors, Steve Ballmer unveiled the Surface. Tablets 10.6 "16:9 HD who take the brand previously used for large touch tables.

New MacBook Pro and iOS 6: Apple smiles - II

Mountain Lion ready to roar

The installed base of OS X has reached 66 million users - is better than ever, but today is a drop in the ocean compared to IOS devices. 26 million of them went to Lion in nine months: the time has come for Mountain Lion. icloud, which has 125 million users, is an integral part of Mountain Lion.

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New MacBook Pro and iOS 6: Apple smiles

New MacBook Pro, Mountain Lion, iOS 6: we knew the program's inaugural keynote WWDC 2012. The order was respected, but the details were a rare show an Apple density and more ambitious than ever.

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iOS6 - III

Changes in the keyboard of iPhone

Apple has made some minor changes to the virtual keyboard iOS 6. The iPhone keyboard found the operation of the iPad for accented characters. If you hold your finger on a button, you will all accented characters, but not the original letter, which speeds up typing.

iOS6 - II

Facebook integration
iOS 5 incorporated the social network Twitter, iOS 6 starts in turn to Facebook. The principle is exactly the same: to save the settings in your account and you can add a status and other information on your account. Apple has done things with the opportunity to select an album to send a picture and to restrict the scope of the statute.

iOS6 - I

iOS 6, Apple does not offer the complete overhaul of its mobile expected by some. As with every update since its first version presented in 2007, the manufacturer has made some additions and modified in many ways more or less minor.