Monday, October 25, 2010

Restructuring



In late 1996, while the situation has not changed, Apple announced the acquisition of NeXT and the re-integration of former CEO Steve Jobs. This merger was to integrate the core NeXTStep development of future MacOS (Rhapsody project, scheduled for 1998). In early 1997, Amelio was forced to resign after failing to regain control. Jobs then found himself assigned duties to wider society, and did not need to pray for decisions to restructure the firm at the apple.

In August 1997, at the Boston MacWorld, Jobs turned his speech in a tone of novelty and change, including the announcement of new advertising campaigns, new Macs, the progress of Rhapsody, and especially to an agreement spent with Microsoft. This agreement allows both companies to exchange patent for 5 years, Apple offered $ 150 million in shares to Microsoft, and Microsoft paid an undisclosed sum to Apple's intellectual property problems emerged during the development of Windows.

On the clones, which eventually flew more customers to Apple without increasing sales of Macs, Jobs took the decision to recover the licenses that were granted, thereby halting the production of manufacturers.

In November 1997, Jobs announced that the sale of Macs would also now live: online or by telephone, and the output of Power Mac and PowerBook G3.

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